Sell With Authority

This episode is going to be one of those episodes where you ask yourself… "What in the world was that!?! – because that was ridiculously fun and super helpful!" My guest expert today is Erik Jensen. In case you're meeting Erik for the first time — he's my business partner here at Predictive ROI, and we've worked alongside each other for well over a decade. Erik has a depth of expertise in helping...

My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris , President and CEO of  Voltage  returns for an encore interview. Corey recently released his new book,  The Digital Marketing Success Plan , and I'm thrilled to di...

For this episode of Sell With Authority — I break down a sales strategy that we've used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the "Sales Crucible" — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a "Sales Crucible." And just like a literal "crucible," —...

For this episode of Sell With Authority, we're shaking things up a bit. Instead of our usual format — I've got something special in store for you. Why this twist, you might wonder? There are a few reasons I'm excited to share with you. But before we dive in — have you heard about our upcoming July Intensive? Three times a year — we get our Predictive clients together on Zoom. We call it the "2-day...

I'm thrilled to welcome  Jay Owen  to this episode of Sell With Authority. Jay is the Founder and CEO of  Business Builders , and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today's conversation is packed with insights you can apply to your own agency — to help you sell more effectively by focusing on how we help our clients grow as the...

Welcome to the Sell with Authority Podcast – I'm Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they've decided to serve — and then — monetize that position by creating a steady...

Welcome to the Sell with Authority Podcast – I'm Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they've decided to serve — and then — monetize that position by creating a steady...

For this episode of Sell With Authority, I am thrilled to welcome back  Jane Pfeiffer , the brilliant Founder and President of  Fieldtrip , for an encore interview. Jane and her team have developed a new service offering that's a game-changer for clients and prospects in their niche. We discuss how to design a service offering that is limited in scope, with a defined start and end date, and a set...

For this episode of Sell With Authority, I invited  Corey Quinn , who has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive, to come back for an encore. In episode 86 of the podcast, Corey and I went on a bit of a mining expedition where we unearthed a ton of golden nuggets around how to narrow down your target market — and then — how to avoid some...

I am thrilled to welcome our guest expert,  Sharon Toerek , back to this episode of Sell With Authority. It's her fourth time appearing on the show with us, but for those who are meeting her for the first time, she's the Founder of Toerek Law and the host of the podcast " The Innovative Agency ". Sharon  is also Predictive's wicked smart intellectual property attorney and has reviewed and advised...

This episode of Sell With Authority is one I have been eagerly anticipating! I'm excited to reintroduce you to our special guest expert — because this conversation has been about 6-months in the making. When  Marcel Petitpas , the Co-Founder and CEO of  Parakeeto , joined us for  Episode 95 , the insights he shared were just the tip of the iceberg. That's why I immediately extended the invitation...

In this episode of Sell With Authority, Hannah Roth and I welcome  Tim Burke , CEO of  Conduit Digital Marketing . We focus our discussion on strengthening your agency through strategic partnerships — and the effective use of white-label solutions. Tim shares his brilliant perspective on the power of choosing the right strategic partners, optimizing processes, and the crucial metrics that drive su...

How to grow your agency to the next level? In this episode, reach even greater heights by learning how to grow your agency. For this episode of Sell With Authority, we're shaking things up a bit. Instead of our usual format — I've got something special in store that's related to how to grow your agency . We're diving into an episode I recorded with Drew McLellan for his Build a Better Agency Podca...

How to focus and get work done? Listen to this solocast to learn the secrets on how to focus and get work done. Welcome to the Sell with Authority Podcast – I'm Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an au...

How to stand out from competitors and make yourself an easy yes? Get the answers here on how to stand out from competitors. If you've been listening to the podcast for a while now — you know we share insights and tactical examples for how to stand out from competitors and make your agency an easy yes for your right-fit clients and prospects. Two mentors who have been instrumental in our learning a...

Rewiring leadership will help your agency grow. Listen to Audrey Kwan and start learning about empowering your team by rewiring leadership. When I sit down with agency owners and their teams for the first time, our conversations often revolve around the same themes — where new clients are coming from, how engaged their email lists are, and the consistency (or lack thereof) in sharing valuable cont...

Strategic hiring will help free up your time for biz dev. In this episode, Sue MacArthur will share valuable insights into strategic hiring. In this episode of Sell With Authority, we tackle a question that's fundamental to our success: Can we all be better at allocating our time so that we have the space, capacity, and focus to more effectively lean into business development? The short answer? Ye...

The power of storytelling in business can help create emotional connections. Learn more from Sean Tracey about the power of storytelling in business. Get ready for a marketing strategy that balances profit with authenticity to differentiate your brand by using the power of storytelling in business . In this episode of Sell With Authority, we unlock some rock solid awesome insights with our special...

Benefits of SEO marketing is something the business owners should learn. Let Corey Morris be your guide on the benefits of SEO marketing. My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris is President and CEO of Vo...

Client engagement strategy must be established to allow better conversions. Learn from Jamie Shibley on developing your own client engagement strategy. I am so thrilled Jamie Shibley joins this episode of Sell With Authority for an encore interview. Jamie is the CEO of The Expressory, a strategic gifting agency that believes the key to accelerating your business growth and profitability relies on...

How to sell with confidence? Join Hannah Roth in this episode as she teaches business owners how to sell with confidence. I am super excited to welcome our guest expert, Hannah Roth, to this episode of Sell With Authority. It is always a pleasure to have her on the podcast – so much so that this is her sixth time with us! And this time, she will be sharing her process to business owners on how to...

To celebrate our 100th episode, I am excited to welcome our guest expert, Drew McLellan, to the Sell With Authority podcast. This is Drew's second time on the show and it seems fitting to have him mark this milestone. He is not only my most trusted business advisor — but he's also been my best friend in the world for the better part of a decade. Drew is the CEO of  Agency Management Institute  — w...

I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It's her third time appearing on the show with us, but for those who are meeting her for the first time, she's the Founder of  Toerek Law  and the host of the podcast " The Innovative Agency ". Sharon is also Predictive's wicked smart intellectual property attorney and has reviewed and advised us...

I am excited to welcome our guest expert, Chris Slocumb, to this episode of Sell With Authority. She is the Founder of  Clarity Quest Marketing  and has worked with digital health, life sciences, and technology firms on marketing strategy, business planning, and marketing implementation. Chris presently holds eight U.S. patents and is a Forbes Agency Council member. She is also author of the brill...

I am excited to welcome our guest expert, Jody Grunden, to this episode of Sell With Authority. Jody has been on the front lines navigating agency ownership for over two decades. He Co-Founded  Summit CPA Group , a trailblazing firm that pioneered fully distributed operations and became the top provider of Virtual CFO Services in North America. In 2022, Summit joined forces with Anders CPAs + Advi...