Sell With Authority

I am super excited about the conversation with my special guest joining this episode of Sell with Authority,  Brett Gilliland . Co-Founder and CEO of  Elite Entrepreneurs , Brett and his team teach "The Proven Leadership System" to help 7-figure businesses scale to $10 million and beyond. Before founding Elite Entrepreneurs, Brett spent 10 years helping Keap grow from a 7-figure software company t...

Before I introduce today's guest expert, I have an exciting update to share about our upcoming 2-Day Intensive on  Wednesday and Thursday, March 19th and 20th on Zoom . During each Intensive, we bring our clients together for an exclusive event where we slice apart Predictive's best strategies for helping agencies sell more of what they do. We break every data set — every experiment we've tested t...

My Predictive team and I are here to help make 2025 the year you CRUSH your goals — and elevate your agency to new heights. In this episode of Sell With Authority, we're diving into a topic that's essential for scaling your business development efforts. If you're carrying the full weight of biz dev on your shoulders — it's time to change that. At Predictive, we've spent years experimenting in our...

I am beyond thrilled to welcome our special guest expert to this episode of Sell With Authority,  Dia Bondi . If you haven't had the pleasure of meeting Dia yet — let me tell you — you're in for a treat. Dia works with senior leaders, founders, and ambitious professionals to help them find their voice — and lead with it. Her work has secured hundreds of millions of dollars in decisions and resourc...

Today we're kicking off 2025 with a special solocast of Sell With Authority designed just for you — agency owners striving to elevate your business and maximize your revenue. In this episode, I share an inspiring story that's all about grit, perseverance, and relentless focus. It's the incredible journey of Sylvester Stallone — yes, the legendary Rocky and Rambo — who overcame staggering setbacks...

I am super excited about this very special episode of Sell with Authority — because we've got something extra special for you. We invited  Susan Baier  — the Founder and CEO of  Audience Audit  and our brilliant research partner here at Predictive ROI — back for a rock-solid encore interview. When we go into the field to uncover the golden nuggets of insight that we turn around and share with you,...

This episode of Sell With Authority just might make you rethink everything you know about pricing. For today's show, we invited  Casey Brown  to join us. She's the Founder of  Boost Pricing  and proudly calls herself a "Pricing Geek." Casey was also one of the phenomenal keynote speakers at this year's Build a Better Agency Summit.  Hannah Roth  and I were sitting front and center for her talk, an...

For over 30 years, I've worked in the trenches of agency new business strategy, working alongside and consulting with hundreds of agencies, business coaches, and consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business. I founded Predictiv...

I'm thrilled about welcoming today's guest expert to join us on this episode of Sell With Authority,  Katy Doss . Katy is the Founder and CEO of  Script Marketing  and  Here Molly Girl . She owns and leads not one — but TWO agencies! Let me set the stage for why we thought this conversation would be so valuable. Katy took a bold, creative leap when steering her agency into a niche. Instead of grad...

I'm excited to welcome our guest expert to this episode of Sell With Authority,  Sara Hanlon . Sara is the President and Co-Founder of  Peer Sales Agency , a B2B marketing agency that's all about driving sales. If you're meeting Sara for the first time, let me tell you — she's not only super smart when it comes to B2B sales strategy, but she's also created resources — like the B2B Sales Leader Gui...

This episode of Sell With Authority is all about demystifying that big, elusive buzzword we hear tossed around so often in marketing and sales — SEO. Depending on your agency's focus, some of your clients and prospects might be total SEO aficionados, while others see it as a bit of a black box. And if we're being honest — even those of us in the industry know that SEO can feel a little daunting at...

I'm excited for today's episode of Sell With Authority because we have an incredible guest expert joining us —  Jason Kramer . If you haven't met Jason, he's the Founder and CEO of  Cultivize , a consulting firm that helps businesses select, onboard, and implement a CRM — and then — put a lead nurturing and sales process in place so those tools deliver real ROI. Jason breaks down critical areas th...

I'm thrilled to have  Dan Englander  as our guest expert on this episode of Sell With Authority. Dan is the CEO and Founder of  Sales Schema , a fractional new business team for marketing agencies. He's also the host of  The Digital Agency Growth Podcast  and the author of  "Relationship Sales at Scale." Dan's book perfectly captures one of the biggest challenges agency owners and their teams face...

I am super excited about today's episode of Sell With Authority because we have a returning guest expert sharing his smarts — and if you've met him before, you already know how much value he brings. David Jenyns is the brains behind SYSTEMology , and a master at helping agencies implement operational systems that elevate their game.   If this is your first time meeting David — buckle up — because...

In this episode of Sell with Authority, we tackle one of the biggest challenges agency owners face — the constant cycle of feast and famine in business development. If you've been in the game for a while, you know exactly what I mean. One minute, you've landed several new clients, and everything's humming along. The team is busy, cash flow looks great, and the office energy is high. But then — it...

Before I tell you about today's expert on this episode of Sell With Authority, here's an update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th and 7th. We'd love for you to join us as our free guest if you haven't RSVP'd yet! During these Zoom sessions, we'll break down Predictive's top strategies for helping agencies sell more of what they do. And when I say "break...

Before I tell you about today's episode of Sell With Authority, I want to share a quick update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th & 7th, on Zoom. We'd love for you to join us as our free guest if you haven't already RSVP'd! During these sessions, we slice apart Predictive's best strategies for helping agencies sell more of what they do. We break everythi...

This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client's table. But — building a methodology is just the first step. Once you have it, you've got to talk about it, and you've got to build a content strategy around it. It's what we call the Content Blueprint...

For this episode of Sell With Authority, we have a special treat for you — we're taking a big twist. We're celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications. Her expertise spans innovation, disruption, and visionary leadership — making her a standout in...

Welcome to the Sell with Authority Podcast – I'm Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they've decided to serve — and then — monetize that position by creating a steady...

For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy. Blair Enns , the CEO of  Win Without Pitching  and the author of the widely acclaimed  Win Without Pitching Manifesto  joins the podcast. His latest book,  Pricing Creativity: A Guide to Profit Be...

For this episode of Sell With Authority, we've got something really special lined up for you — something we've never done before. We're calling it a "Fireside Chat." It's a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency's success — strategic partnerships. Also in the category of things we've never done before —  Hannah Roth , our Mad Scien...

Today's episode of the podcast is a solocast so that you and I could take a strategy from last week's episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call "No Friction Lead Generation." When you have built up enough trust, respect, and authority in the minds of your audience or prospects —...

Last week (July 30th and 31st) — my Predictive team and I hosted our latest "2-day Intensive." Every March, July, and November — we get our Predictive clients together for an "Intensive" where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We promised all our clients—and the guests we invited-...

I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth , our mad scientist and strategist at  Predictive , is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk through her observations and distillations — at a hi...