Sell What You Build

Designing the Game by TRGT

A straight-line approach to finding out who actually cares enough to pay (and how much). This course helps you stop guessing and start testing real demand, without overbuilding. You’ll learn how to run lean experiments, frame value the right way, and use price as a signal, not a giveaway.

This podcast is a discussion about Build for the Market, a course that guides researchers, clinicians, and technical founders to shift the perspective from internal approval to market acceptance. You’ll learn why regulatory approval isn’t product-market fit, why evidence doesn’t equal demand, and how to create and sustain momentum.