Sell the Sizzle

Are you frustrated you don't have enough opportunities in your pipeline. In this episode I reveal how you can get spectacular results by putting on new spectacles!

You can have all the sales talent in the world, charisma, gift if the gab, silver tongue. But you will be beaten by those who take more action--the hustlers, the fighters, the Sizzlers.

In this episode, Mick Holly delves into strategies for doubling sales, engaging target audiences, and crafting compelling value propositions. He explores the concept of education-based selling and examines threats to hospitals and medical facilities. Mick discusses HVAC systems as a solution and outlines how to broaden your message for sales growth.

Incremental improvement wont help you achieve success. Real progress only comes when you set goals to tenfold your sales, finance and life. In this episode I'll bring the power of 10X goal setting to life through my own personal ambition.

As a salesperson you will need to take your prospect on a sales journey that goes from No yo Yes. In between is an abyss. We often fear the abyss as it is filled with emotion--your prospects are not robots they are people and they make emotional decisions. You have to navigate emotional discomfort to reach your goal. This podcast shares ideas on how you can do that so you will never fera picking u...

Great salespeople don't do different things. They do things, differently. One of those thing is they don't give sale presentations, they create great sales performances. They entrance, engage and enchant through powerful stories that compel their prospects to action. Let's talk about building your stories!

Creating a first impression is crucial. It used to be formed when you made eye contact and shook hands. Today your first impression is made on social media. In this episode I give you 5 ways to improve your first impression on the most important business to business medium, LinkedIn

Whether it is in sales or life, you can aspire to greatness. First, to exceed your wildest expectations, you need to have wild expectations! In this episode I contrast a life of "being comfortable" to one of growth and achievement and I share some techniques to help you unlock your full potential

I reveal my real life experience trying to get my air conditioning unit repaired. I went with a great company, a talented and engaging technician yet a couple of missteps had me go with a competitor. They lost the deal they had already won. Some key lessons here. Make sure you don't commit the same errors and wrestle defeat from the jaws of success!

I've watched and listened to hundreds os sales calls. I've noticed in 90% of those that the seller gets uncomfortable in talking price. They make 3 big mistakes: They don't talk about the price at all (and you can't close without a price) They introduce price too late Price is introduced as a negotiation resulting in discounting and margin erosion. In this episode I teach you how to have price con...

You can't close a deal in sales or in life if there is conflict or disagreement. If there are two people in a conversation and one is in agreement there can be no conflict. This episode discusses how to build your "agreement muscle" or your "agreement reflex". It will allow you to bond with your prospect and move to a successful close. This principle is a game changer and separate the amateur sale...

Often selling is one to one. Marketing can help you sell to many. The first job in marketing is getting attention. No-one will can buy from you if they don't know you. In this episode I'll show you how to get attention so more leads come into your sales funnel so you can close more deals

Cadence is rhythm and flow. It is how you can literally sing to your prospects so your sales melody becomes locked in their consciousness and will play when they are ready to buy. I show you how to create a follow up cadence for 90 days that will double or 10X your sales.

The job of the salesperson is to deliver the decision maker to the sales process, engage with them and close the deal. In this episode I share 4 ways to engage with the decision maker so you can close more deals

What behavior do you or your salespeople exhibit? Cannibals tend to feed off existing accounts Carnivores are the T-Rex of sales They hunt and kill. They bring in new logos. Learn how to activate your carnivorous DNA!

The best product, service or person never beats the product, service or person who is best known. Emerge from obscurity. You must grab attention to get known. Money follows attention. This episode discusses the importance of promotion and ways to capture attention so you can sell to more people

One of the keys to closing the deal I headlined last week is following up. The average salesperson makes two calls. 80% of deals are made on the 5th to 12th call. In this episode I give you 7 ways to easily and effectively follow up so you can be a sizzling success

Sales Closers are not born. They are made. They learn the sales process and hone their craft. In this episode I ;ay out the 6 step sales process and then the 7 reasons why people fail to close the deal

Good salespeople set goals. Many of them write them down. Rainmakers go a step further. They setup systems that ensure their goals are met and/or exceeded. We'll touch on 4 essential systems with an emphasi son the first one--Your Lead generation System. Lead Generation System Sales Pipeline Management System Daily Work Execution System Belief System

Win First and Fight later is an axiom from Sun Tzu, the author of the Art of War. Sizzling sales rainmakers win deals in the discovery phase, and don't claw and fight late in the battle with the only weapon left which is lowering the price. In this episode we discuss the importance of getting involved early and how to accomplish that.

Executive Presence is exuded by some people. In this episode I explain it is not a genetic gift. It is a capability you can build. Here are 5 ways to build it so you can be more confident, more assured and win more deals.

Great salespeople don't do different things. They do things differently. In this episode I share two things all salespeople do but do them in a different way to deliver greater success.

Objections are not an evil to be avoided! They are signposts for your sale. To be a sizzling sales success you need to have objection handling skills in your arsenal. In this episode I'll give you ways to effectively disarm objections and suggest the key reasons why you might seed objections you want your prospect to voice.

Finding and acquiring new customers is critical for your business. In this episode I share the 5 pitfalls I most frequently see commercial contractors making when trying to attract new business. I'll also share techniques to overcome these shortcomings so you can dramatically improve your lead generations and customer acquisition

Sales is a lagging indicator. Belief is THE leading indicator. Top sales sizzlers exude total conviction in themselves, their service sand their company. This compels their prospects to buy from them. This conviction comes from their inner belief system, Today's show emphasizes that your mind shapes your beliefs and you can program it for failure or for sizzling success. You won't want to miss thi...