Sell Smarter, Live Better

Authentic leadership is the asset most credentialed experts never fully use, and it is the reason talented people lose trust, clients, and teams they should already have. Expertise earns attention. Authenticity earns loyalty. Rich Lyons, entrepreneur, former CEO, and author of Life Is Sales, built his entire philosophy on the idea that real influence is created through self-awareness, relationship...

Fear isn’t your enemy—it’s information. When you know how to work with it, confidence follows. In this episode, host Lisa Urbanski talks with entrepreneur and author Rich Lyons about how fear, imposter syndrome, and self-doubt actually work—and how awareness helps you respond instead of freeze.  You’ll learn: 🧠 Why fear shows up right before growth 🚦 How to pause fear without forcing confidence...

If you’ve been trying to “push through” your emotions—and it’s draining your energy, relationships, or leadership—this episode will help you reset right now. Host Lisa Urbanski talks with Rich Lyons (Life Is Sales) about emotional healing through the four elements—fire, earth, air, and water—and how this framework helps you release fear, get grounded, and lead with integrity in 2026.  You’ll learn...

Is learning to handle your emotions the secret to feeling calmer, more confident, and more connected? Host Lisa Urbanski sits down with Rich Lyons , author of Life Is Sales , to unpack how emotional awareness can turn sales pressure, anxiety, and everyday conflict into genuine connection—in business, relationships, and life. You’ll learn: 🤝 How to treat every interaction as service, not a pushy p...

If you’ve ever been told to “man up,” this conversation shows you a better way to be strong. Host Lisa Urbanski sits down with author and sales trainer Rich Lyons to get real about men’s mental health, emotional awareness, and modern masculinity. You’ll learn: How suppressing emotions sabotages relationships, careers, and health Simple ways men can start naming and processing feelings Why emotiona...

You’re selling every day... your ideas, time, standards. The question is: are you closing…or coasting? Coach & author Rich Lyons joins Stacey Chillemi to reframe sales as serving decisions, turn awareness into bold choices, and lock in a simple weekly system that compounds results. Stay to the end for 5 concrete plays you can run this week. You’ll learn: • Persuasion vs. manipulation (and why...