Shawn Casemore
Sell More with Casemore Podcast
A show dedicated to helping sales executives and professionals sell more, while working less. We share "what's working now" strategies, have special guests and even the odd rant. You won't want to miss a single episode!
Author
Shawn Casemore
Category
Podcast website
Latest episode
Nov 29, 2025
Where to listen?
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Episodes
Ep.52 | The Reason You Are Missing Your Sales Goals 19.04.2022 11:43
If you are in sales, you have goals. Whether you create the goals yourself or they are given to you, you have a target you are aiming for. Many people often miss their target because one key ingredient is missing. Setting goals Sales math The missing ingredient . For more tips and resources, visit our website www.shawncasemore.com .
Ep.51 | Building Confidence in Sales 13.04.2022 10:42
Regardless of your level of experience we can find ourselves in situations that leave us feeling nervous and effect the confidence we need to have a great sales meeting with a potential buyer. Should you fake it until you make it? The little green monster Use a dose of logic What is the worst that can happen? What will I do if the worst does happen? . For more tips and resources, visit our webs...
Ep.50 | The Question You Should Ask In Every Sales Conversation 04.04.2022 12:10
Buyers are often flooded with information from websites, newsletters, social media, other salespeople and it can leave them unable to make a decision. When your buyer is stuck and you have built some rapport and trust asking the right question can really help to move the discussion forward. Don't sell, walk your buyer through the process of making buying decisions Put the focus on the buyer's pr...
Ep.49 | How to Get the Best Value from Attending Virtual Events 28.03.2022 14:25
You may be feeling like you cannot handle attending one more virtual event, but that mindset needs to shift. Attending virtual events can actually be more efficient and productive than attending in person, saving you time and money. Use these tips to get the best value from attending virtual events. Do some research Send a direct message Follow up Plan your post event actions . For more ti...
Ep.48 | What To Do When You Get Ghosted 25.03.2022 11:55
Have you ever worked hard for a lead, connected with them, had a great meeting and then they disappear? You've tried to follow up by email, phone and text but you don't hear back. Is it something you are doing to get ghosted? Are you driving them away? Do you have multiple contact options? Is there a weak link in your process chain? Cement the next scheduled meeting Diligent follow-up What to do...
Ep.47 | How to Get Leads While Attending Virtual Events 15.03.2022 6:55
Virtual events are here to stay. Although it can feel harder to get leads virtually as opposed to in-person there are great strategies you can employ to collect leads while attending virtual events. Common problems Know who is going to attend Show up with intention Be assertive, connect with other attendees . For more tips and resources, visit our website www.shawncasemore.com .
Ep.46 | Using the Phone to Increase Email Opens 09.03.2022 11:13
It is getting harder and harder to break through and reach a potential buyer with a cold email. On average a B2B business receives 126 email per day. The phone can help you draw your buyers attention to your email. Situation 1 - You don't know me... Situation 2 - You've had a brief meeting... Situation 3 - You've been ghosted . For more tips and resources, visit our website www.shawncasemore....
Ep.45 | How to Break Out of a Slump 04.03.2022 10:25
Sometimes we can find ourselves in a bit of a slump, especially after a busy period, or after a series of big wins. Getting re-energized by finding fresh opportunities does not need to be difficult. Review past quotes or proposals Make a plan Follow up . For more tips and resources, visit our website www.shawncasemore.com .
Ep.44 | Overcoming the 3 Most Common Buyer Objections 21.02.2022 13:56
Chances are you have heard the 3 most common objections plenty of times. No need, no time, no budget. You can use strategic questioning to uncover how you can get the buyer over any of these obstacles. No budget - asking early and often No time - give value before asking for time No need - did you give a compelling case? . For more tips and resources, visit our website www.shawncasemore.com .
Ep.43 | My Clients Use these Sales Activities to Get Results 08.02.2022 11:51
Shawn shares the sales activities that his clients are using to get the attention of the buyer, convert the buyer and close the sale. Send a piece of mail Have a simple conversion Respond quickly and continue to add value . For more tips and resources, visit our website www.shawncasemore.com .
Ep.42 | Getting the Attention of Busy Buyers 28.01.2022 15:18
It is the beginning of a new year and buyers are busy! Consider asking yourself, does my offering align with my buyers priorities of what they need to take action on? Take a multi-prong approach to get their attention Provide value You can you reach out to to make an introduction Are you interesting and provocative Timing is everything . For more tips and resources, visit our website www.shawnca...
Ep.41 | Closing a Virtual Sale 29.12.2021 12:50
Closing a virtual sale can seem like a big mountain to climb as compared to closing a sale when you are face to face with your buyer. Although it may feel difficult, selling virtually is here to stay and there 3 stages to closing a virtual sale that can help you feel more comfortable. Transitional phrases Include a time-bound statement Closing phrases . For more tips and resources, visit our webs...
Ep.40 | Handling Objections in the Virtual Sales Environment 21.12.2021 14:32
When your selling in a virtual environment it is very different than selling face-to-face and can be very challenging when you are trying to flush-out objections especially if you have never met the client or potential client in person. Ask for the objections Build pauses into your presentations where you can handle questions Following up - "Do you have any concerns or questions..." Bring in a p...
Ep.39 | Improving Your Virtual Sales Presentation 17.12.2021 12:55
Many individuals and sales teams feel the challenge of trying to transition from what would be a face-to-face sales presentation to a virtual sales presentation. Do not jump into the slides too soon Establish the buyers priorities for the meeting . For more tips and resources, visit our website www.shawncasemore.com .
Ep.38 | How to Get More Leads (Without Marketing!) 09.12.2021 11:16
Start engaging with people who have broad networks who may be able to introduce you to individuals within that network that can make an introduction or provide a reference for you to get a foot in the door. Lead accelerator strategy . For more tips and resources, visit our website www.shawncasemore.com .
Ep.37 | How to Add Value for Your Buyer 03.12.2021 13:57
In today's sales environment to get a buyers attention and have want to engage with you, you have to be offering value. If you are offering what everyone else is offering you will not stand out. Ask the buyer and your existing customers what they value Help potential buyers through the research phase Interim solutions Complementary resources How you will stand out? . For more tips and resources,...
Ep.36 | Why You Should Still Be Cold Calling 18.11.2021 8:53
The phone is still a bit of a secret weapon that you should be including when it comes to your prospecting activities. Why is the phone a good tool for prospecting? Your competition is not using the phone People have so many incoming text and email messages The communication is more clear . For more tips and resources, visit our website www.shawncasemore.com .
Ep.35 | How to Prospect at a Virtual Event 12.11.2021 8:53
As virtual events continue to be one of the most accessible options for making connections with others we need to make sure that we have a strategy so we can find and connect with prospects at virtual events. Prepping for the event Name tag & camera Finding participants Checking the chat box Connect with a conversational note Standing out What to do if you can not connect at the event . For...
Ep.34 | How to Bounce Back When You Have Lost a Sale 04.11.2021 16:12
In the sales world Monday is an exciting day. It's exciting because we have the whole week ahead of us, filled with opportunity. But, what happens if a big sale we have been working on, putting lots of time and energy into falls apart? It's not over until it's over Recovering from a lost sale - ask logical questions Is this a significant setback? Where can I shift my focus? Take action . For mo...
Ep.33 | How to Motivate Your Sales Team 27.10.2021 14:48
As a sales leader could you be inadvertently de-motivating certain members of your sales team? Use these tips to keep every member of your team moving toward their goals. Every person on your sales team is an individual You have a play fair Encouraging healthy competition . For more tips and resources, visit our website www.shawncasemore.com .
Ep.32 | Prospecting at Virtual Events 20.10.2021 15:48
With almost all conferences and events being online we need to discover how to make connections. Prospecting at these events can be challenging - but not impossible, it takes a bit of a different approach. Who is in attendance? Send a personal message What not to do Name and domain Camera on! Branding Smile . For more tips and resources, visit our website www.shawncasemore.com .
Ep.31 | Close More Virtual Sales 07.10.2021 12:19
These days, as a sales professional you have no doubt been exposed to the need to do at least some virtual selling. Buyers are now adopting the virtual sales model even in the B2B space. It is not about your Zoom skills, slides or lighting Be interested Be interesting . For more tips and resources, visit our website www.shawncasemore.com .
Ep.30 | Getting the Buyers Attention 15.09.2021 7:21
Buyers are busy and it can be hard to get their attention. You have very little time with buyers to build a relationship, educated them and overcome objections. You need to stand out Integrating pattern interrupts Enthusiasm and energy Be provocative Use a different approach
Ep.29 | The Real Reason You Can't Close the Deal 09.09.2021 6:32
You've done your homework on the potential buyer, you have had some conversations with them, did a presentation, given a quote and even dealt with some objections, but the deal won't close... Are you being direct enough? Puzzled but polite Take ownership of the situation . For more tips and resources, visit our website www.shawncasemore.com .
Ep.28 | Is it Really Mind over Matter? 02.09.2021 9:30
If you have been a sales professional for any period of time you have likely faced some negative circumstances like objections, push-back, a potential buyer being upset with you, or maybe even someone insulting you. This can be de-flatting! What you can do is create a Being in the right environment Creating a positive and motivated frame of mind 3 statements to get you started . For more tips and...
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