Sell Like You

December can be a tricky time for sales, but it’s also full of opportunities—if you approach it the right way. In this episode of the Sell Like You podcast, I share practical tips to help you reframe your mindset, make the most of the holiday season, and prepare for a strong start in January. Whether you’re feeling the December scaries or looking for ways to help your team stay motivated, I’ve got...

In this episode, I share insights into the first two weeks of onboarding Owen, our new Lead Development Rep (LDR), and how structured onboarding can transform new sales hires into confident, capable contributors. Onboarding isn’t just about paperwork and introductions—it’s about equipping new team members with the knowledge and tools to succeed. I share the entire process, from introducing company...

In this episode, I break down four common mistakes that are hurting your cold calls and costing you opportunities. Cold calling isn’t easy, but by avoiding these pitfalls, you can dramatically improve your success rate and build more productive conversations with prospects. We dive into the critical elements of a successful cold call, from the importance of familiarity to the energy you bring to t...

In this episode, discover how travel and proximity can elevate your sales strategy and open doors to meaningful connections. Whether it’s a business trip or personal travel, there’s always a chance to turn location into an advantage. From suggesting a casual coffee chat to mentioning you’re “in their area on Wednesday if they’re free,” learn how small adjustments in your approach can make it easie...

In this episode, we explore the transformative role of mindset and belief in successful sales outreach. From boosting your confidence to creating genuine connections, the right mindset can turn cold calling into an opportunity treasure hunt! We dive into how belief in yourself—and in what you’re selling—can impact the outcome of your calls. It’s no secret that outreach can be tough, but as you sta...

Discover the secrets behind tech sales success; from setting goals to navigating cultural nuances, we cover it all in this episode. Join us as we talk with Jon Fox, the APJ Channel and Alliances Vice President at CrowdStrike. Jon shares his fascinating journey from being a professional golfer to becoming a top performer in tech sales and now empowering top performers within partners and the busine...

In this episode of the Tech Sales series on Sell Like You , we sit down with Belinda from Veeam , a leader with over 30 years of experience in the sales industry. Belinda shares how she is spearheading the development of a Global SDR Programme at Veeam, leveraging her vast experience in the channel and sales leadership across Australia and Singapore. Tune in to learn the essential elements of buil...

"Be excited about the tech but that's not what they're buying, they're buying the outcome" Join me as part of our Tech Sales Series with the Director of Security Transformation part of the Strategy and Go To Market Team. This punchy episode dives into: Empathy to connect to your prospects deeper. "So what?" (moving away from features and into benefits WIIFM) Ask more questions (how else will you k...

Have you ever wondered what makes tech sales one of the most sought-after careers today? Join us in this episode as we talk with Jake, a passionate advocate for careers in sales, on a mission to help others find their way into sales working with tech/SaaS/hyper-growth clients and matching them with top sales talent through Knit. Jake and I discuss: Our journeys into tech sales How to align the rig...

Welcome to the Tech Sales Series! Over the next two weeks, we’re diving deep into what makes an incredible tech salesperson. This series brings together insights and experiences from four amazing individuals in the tech sales world, offering perspectives for everyone—whether you’re a business owner, sales leader, or just stepping into the world of sales. We’ve spoken to a range of people both insi...

Get ready for a no-holds-barred conversation with Michael Corcoran, the direct and unapologetic ex-head of social for Ryanair, now the driving force behind Frankly. Michael’s approach to social media is as daring as it is effective, and in this episode, he’s sharing the secrets behind his success. In this episode, we dive deep into Michael Corcoran’s approach to aligning social media with brand id...

In this episode, I dive into what I call the "wallpaper effect." It’s what happens when your team or audience starts tuning out because they’ve seen or heard the same thing too often. If your sales meetings, targets, or marketing are starting to feel stale, it’s time for a refresh. Discover why repetition can cause your audience to disengage and learn practical ways to keep things fresh. Whether i...

In this episode, I dive into the strategic advantages of utilising LinkedIn as a powerful tool for business development. While many are 'lurkers' on LinkedIn, I share insights on how it can be a treasure trove for generating new business leads. Learn how to use LinkedIn to build a personal brand and drive sales success, whether you're in a sales role, a manager, or a business owner. We...

What happens when change management experts partner with a sales coach? In just 18 months, Eva and Sam , founders of Approach Services , skyrocketed their revenue by 300%—and that’s just the start! In this episode, I sit down with Eva and Sam, founders of Approach Services and specialists in change management. Together, we explore their incredible journey of growth and transformation, including a...

Ready to take your lead generation strategy to the next level? In this episode, we dive deep into how to replicate your ideal clients for targeted outreach, harness AI and sales tools like LinkedIn and Lusha, and maximise your CRM for long-term success. Lead generation is the backbone of every sales strategy, and in this episode, we’re unpacking the tools and methods you need to drive targeted out...

Struggling with how to introduce new offers to your existing clients without seeming pushy? It can feel challenging, but with the right approach, you can transform regular conversations into valuable opportunities. In this episode, we dive into effective strategies for presenting new solutions and maintaining a dynamic conversation pipeline. Whether you're working with a new business or managi...

Are you truly leveraging your competitive edge? If you're saying, "I don't care what others are doing," you might be missing a golden opportunity to position yourself more effectively in the market. In this episode, we explore why understanding your competition is crucial for setting yourself apart and enhancing your sales strategy. Join me as we discuss: 1. The Impact of Competi...

Ever felt like the smartest person in the room—and wondered if that's holding you back? A few months ago, during our fourth birthday celebration, I shared four pivotal lessons from my journey, and one of them has really resonated with many of you: Don’t be the smartest person in the room. But how do you find those new circles that challenge and inspire you? In this episode, I’m diving deep int...

Want to ensure you're never blindsided at the finish line? In this episode, we dive deep into the concept of the trial close—a powerful tool for gathering essential buying signals and overcoming potential roadblocks before they become deal-breakers. As sales professionals, it's easy to fall into the trap of "happy ears," where we assume everything is smooth sailing. But real succ...

Does outreach = emails to you? It’s time to rethink your strategy! Emails play a role, but they shouldn’t be your only tool in business development. In this episode, we dive deep into the importance of using a multi-channel approach in your outreach efforts. From picking up the phone to leveraging LinkedIn, I'll walk you through how to enhance your communication strategy and avoid being a &quo...

Ready to transform your sales game and achieve massive results? Welcome to another episode of Sell Like You ! Today, I'm excited to dive into the concept of nurturing your conversation pipeline. I believe that having a steady stream of meaningful conversations is the backbone of any successful sales strategy. Understanding the Conversation Pipeline : I'll explain what a conversation pipeline is an...

Dive into the practical tactics and daily routines that helped me achieve $10M in annual sales. Start transforming your sales approach today. Transform your sales strategy by mastering the tactics that helped me go from having no connections to achieving $10M in annual sales. In this episode, we explore the hard work and strategic moves that turned my sales efforts into a massive success. I'll...

Dive into the practical tactics and daily routines that helped me achieve $10M in annual sales. Start transforming your sales approach today. Transform your sales strategy by mastering the tactics that helped me go from having no connections to achieving $10M in annual sales. In this episode, we explore the hard work and strategic moves that turned my sales efforts into a massive success. I'll...

Transform your sales strategy by mastering vendor relationships with these actionable insights and proven techniques. In this episode, we dive into 10 actionable strategies that can help you forge better connections with your vendors to result in increased opportunities and revenue. From understanding their products and services to 'being known' by engaging with the broader team on LinkedI...

Ever wondered how to tackle misconceptions in sales? In this episode, we dive into an analogy using mined diamonds vs. lab diamonds to illustrate the power of educating, empathising, and overcoming common misconceptions. Lab diamonds have sparked many debates, often met with loud counterarguments claiming they are "real" diamonds. But in sales, just repeating your point won't cut it....