Sell Like You

Jordan Lomax is back — and we’re diving into a topic everyone seems to have an opinion on: niching . Should you niche down? What does niching actually mean? And can you succeed without ever picking just one thing? I’ve doubled down on niching this past year — and it’s transformed our team, clarity, and results. Jordan? She’s intentionally kept things broad — and it fuels her creativity and success...

Push, Pause, or Pull Back? The Timing Mistake That’s Killing Your Deals Most reps know how to talk. Fewer know when to stop . In this episode of Sell Like You , we’re unpacking one of the most overlooked skills in sales: timing — the difference between building momentum… and accidentally killing the deal. You’ll learn: Why “go go go” isn’t always the right move The three decision points every rep...

From Dead Leads to $1.1M Pipeline: The Follow-Up System That 10Xed ROI In just six months, we turned 520 cold, disqualified leads into 63 booked meetings and built a $1.1M pipeline — all through a process we call Lead Development as a Service. If your sales team is struggling with inconsistent pipeline, poor follow-up, or SDRs who just aren’t cutting through, this episode breaks down exactly what...

I’ve been asked a lot lately, “How do you manage everything on your plate?” Between running a business, leading a team, creating content, and still having time to think, learn and grow it can look like a lot. And it is. But the key isn’t doing more. It’s being intentional with how I plan, what I say yes to, and how I manage my energy across the week. In this episode, I’m sharing the real tools and...

Most reps think becoming a manager is the next natural step. But the transition from top-performing seller to effective sales leader? It’s harder than it looks. In this episode of Sell Like You , I’m joined by Bryce Antoine , a relationship-first AE turned high-performing sales leader at one of Australia’s fastest-growing companies. We break down the 4 toughest challenges new sales managers face —...

44% of salespeople give up after just one attempt — yet 80% of deals close after 7 to 15 touchpoints. That disconnect? It’s destroying your pipeline. In this episode of Sell Like You , we’re calling out one of the biggest silent killers in sales: the failure to follow up. You’ll learn: 🔥 Why one-and-done outreach is a waste of time 🔥 How to build a lead development system that compounds over tim...

What does it really take to go from no business background to a successful SaaS exit and still want to build more? In this episode of Sell Like You , I’m joined by Eddie Whittingham, a former police officer turned entrepreneur who sold his cybersecurity business to Proofpoint and is now building something completely different: a members-only business club in Manchester. We talk about taking risks,...

42% of salespeople aren’t hitting their OTE (on-target earnings) . That’s nearly half of the sales industry missing their numbers—so what’s going wrong? In this episode of Sell Like You , I’m breaking down why salespeople are struggling to hit target , what businesses are getting wrong with their commission structures, and how leaders can create an environment where their team actually wants to se...

Are great salespeople born or made? Can anyone sell anything—or do you need the right mix of skills, experience, and industry know-how to succeed? In this episode, I sit down with James Bergl , a seasoned sales leader with a track record of scaling high-performing teams in the tech and MSP space. James built the Asia-Pacific sales division for Datto , played a key role at Pax8 , and now runs his o...

AI is supposed to make us faster, smarter, and more efficient but is it actually making us worse at sales? In this episode of Sell Like You , I’m breaking down the real impact of AI on sales —where it helps, where it hurts, and why an over-reliance on AI is killing authenticity and trust in sales. AI can be an incredible tool, but it can’t replace relationships, trust, and real expertise . If you...

Easter is coming fast, and if you’re not planning ahead, you’re already falling behind. With public holidays, school breaks, and shorter weeks, prospecting gets trickier but it doesn’t have to stall your sales. In this episode of Sell Like You , I’m sharing how to keep your pipeline full and your meetings booked, even when your prospects are off enjoying the holiday break. What You’ll Learn: ✅ Pl...

Sales feeling slow, even though your pipeline looks full? It’s time for a reality check. In this episode of Sell Like You , I’m diving into why a packed pipeline often means you’re holding onto deals that are never going to close—and what to do about it. At this time of year, sales leaders are asking the same questions: Where are our leads coming from? How many are actually converting? Why do we h...

Salespeople thrive on high earnings, but how much of that hard-earned commission are you actually keeping? If you’re not thinking about tax strategies, investments, and financial planning, you could be losing out. In this episode of Sell Like You , I sit down with Darcy O’Rourke , a financial expert who helps sales professionals reduce tax, invest wisely, and turn income into long-term wealth . If...

What if I told you your lost deals could be the key to closing your next big win? Sounds counterintuitive, right? But every "no" holds valuable insight—if you know how to uncover it. In this episode, I’m diving into a topic that every salesperson faces but not enough talk about— lost deals . We all lose deals. It’s part of sales. But what separates top performers from the rest is how the...

Want to know why some sales teams consistently outperform the rest ? It’s not just talent—it’s coaching, leadership, and enablement done right . In this episode of Sell Like You , I sit down with Melissa Hull, Head of Sales Enablement at Apprentify , to break down the coaching strategies that turn average reps into top performers . Melissa has spent years developing sales teams, helping new hires...

96% of leads aren’t being followed up on—are yours one of them? If you’ve ever: - Met a prospect at an event but never reconnected - Sent a proposal that went cold - Had a lead download a resource but never convert Then this episode of Sell Like You is for you. I’m breaking down 4 simple steps to reignite cold leads , fill your calendar, and keep your pipeline moving. The best part? It doesn’t mat...

Welcome back to Sell Like You! In this episode, I’m sharing exactly how I managed to book 25 meetings a week consistently as an Tech / Cyber BDM. From maximising time to structuring outreach and keeping a full pipeline, this is a no-fluff guide to staying organised and hitting your targets. Here’s what I cover: Time Management That Works: How I turned my commute into productive "car chats" and sta...

Welcome back to Sell Like You! In this episode, I’m diving into the secrets of turning event leads into meaningful opportunities. If you’ve attended industry events, trade shows, or conferences, you'll know it's not just about showing up – it’s about maximising every conversation and connection you make. Here’s what I cover: The Importance of Events: Why events are more than just networking—they’r...

Welcome back to the Sell Like You podcast! It’s so good to be behind the mic again for our first solo episode of 2025. After a much-needed break in the UK, I’m excited to dive into the strategies that will help you start the year strong, even if it feels like things are moving slowly in January. In this episode, I’m sharing my tips on overcoming the challenges of reconnecting with leads after the...

Customer experience is more than just sending surveys and after seeing Emma Hollins speak at the State of Social conference in 2024, I knew she had to join me on the podcast. Emma, the Principal Experience Strategist at Synergy, plays a pivotal role in shaping how Western Australia's leading utilities company connects with its customers. From understanding customer journeys to creating impactful e...

After setting up, fitting out and running a successful wellbeing day spa, I often refer to the synchronicities of selling in very different industries and how similar they are. In this episode, we explore the (not so) unique crossover between the tech and beauty industries, focusing on the universal sales principles that drive success in both. I share stories from my own journey, from launching a...

This was one of our most popular episodes – we’re resharing it so you can revisit the gold within! What if the success of your entire sales process came down to one step? In this episode of Sell Like You , I’m joined by Paul Seigne, Sales Enablement Manager, to discuss one of the most critical (and overlooked) steps in sales: discovery. With over 20 years of experience, Paul brings insights and pr...

Is your mindset holding you back in sales? Too often, we approach sales calls thinking we’re “bothering” or “annoying” prospects. But what if you reframed that? What if you believed you were there to help, support, and add value ? That shift in mindset can completely transform your confidence, results, and ability to connect with clients. Here’s what I cover: How mindset affects your outreach, con...

In this episode, I sit down with three inspiring women shaping the future of tech sales: Sunny McPhillips, Kate Basten, and Natasha Lambert. From navigating male-dominated spaces to championing diversity and inclusion, this candid conversation dives into the unique challenges and opportunities women face in the tech sales industry. The guests share their journeys, revealing how they "fell into" th...

To Reconfirm or Not? My Honest Take on Meeting Etiquette Welcome back to Sell Like You ! In today’s episode, I’m diving into a topic that sparked some serious debate on LinkedIn: reconfirming meetings. After running a poll, I realized I wasn’t alone in my thoughts—and I can’t wait to share my approach and the insights we uncovered. Here’s the thing: I never reconfirm meetings. If it’s in my calend...