Secrets to Win Big With Arjun Sen

What does branding look like in a world driven by AI, real-time search, and changing buyer behavior? In this episode of Secrets to Win Big, Arjun Sen sits down with marketing strategist Jeff Pedowitz to explore how brands can stay relevant, disciplined, and effective as marketing continues to evolve. Jeff shares lessons from restaurants, leadership, and decades of marketing experience, while offer...

In this episode, Arjun Sen and Kevin Lee explore what truly makes brands win in today’s crowded, AI-driven world. They share why branding is the ultimate emotional tiebreaker, why storytelling is essential in an attention-starved marketplace, and how brands must balance short-term performance marketing with long-term brand building. The conversation dives into the power of customer experience, the...

In this episode, VIP guest William Espey, the creative visionary behind Chipotle, joins us to talk about why authentic brands win, how values shape culture, and why brand truth always beats brand spin. If you want to build a brand people actually trust, this conversation is a must-listen.

You are spending obscene amount of money in marketing to acquire one customer at a time. Are you reaching your business potential by maximizing your customer retention? Is your business undervalued by leaking customers? The path to growth is not a mechanical loyalty program but your team going all out to wow one customer and then wow one more. Over last thirty years in the corporate trenches, I ha...

Yourness is the core of your personal brand and the earned credibility that shapes how others perceive you. In the business world, perception becomes reality. Our future opportunities are influenced not only by what we have done, but by what people believe we can do. And that belief is grounded in the impact we have demonstrated over time. Let’s dive deeper into frameworks, stories, and actionable...

Branding is never a solo act, it is a team journey. But beyond experience, titles, and functional expertise, there is one critical ingredient that often determines whether a brand truly wins: an unquit heart. This episode explores why having at least one person who simply refuses to give up can make the difference between brands that stall and brands that stay in the game long enough to win. Throu...

What does it take for a brand to rise from being “one of many” to becoming “one of one?” Arjun Sen unpacks through powerful personal stories and brand lessons from 30 years in the corporate trenches, why humility, empathy, and curiosity about your customer are the foundation of sustained brand success. From an almost career-changing decision in the beer industry, to insights learned at a bagel cha...

After a journey of nearly 100 brands over 30 years, partnering with numerous leaders around the world; it is time to sit back and reflect on the branding moments and the threads that connect them. Behind every brand success story that resulted in a big win, every failure that gave birth to big learning driving future wins, there are hidden stories of branding do’s and do-not’s. Unlike in other are...

Vivek Bahl is a social media genius who has been running his own social media marketing agency since 2011. Before this he was Creative Director at Cheil and Dentsu and has also worked in Grey, besides being in the Brand Team at The Times of India and Head of Marketing at PVR Cinemas. He launched India’s first talent based social network in the fields of modeling, fashion photography and Bollywood...

Partha Sinha is the President of the Times of India Group, one of the most influential media groups of India. He’s a seasoned leader with proven track record in the brand, media, digital and communication space. Ex Citibanker, ex VP Strategy Ogilvy, ex marketing chief Zee Telefilms, ex head of strategy SE Asia for Publicis, ex Managing Partner BBH, ex MD and Vice Chairman, McCann WordGroup. In 202...

Pearle is a very talented young actor who played the role of Baby Reya in the movie ‘I Want To Talk’. It was fascinating to see young Pearle be at the center of the movie for the first hour, charming us with her presence and one liners. This amazing kid, who we all called ‘the real boss’ during filming, made the journey of making the movie unforgettable. Here are some key insights from this week’s...

Jayant Kripalani has donned many hats as a film, television, and stage actor. Jayant has also written scripts, directed, and produced films for multinationals and is actively involved with theatre. He is known for 3 Idiots (2009), Jaane Tu... Ya Jaane Na (2008) and Ru-Ba-Ru (2008) among others. Our path crossed during his most recent work was in the critically acclaimed movie by Shoojit Sircar, I...

Rachna Chhachhi is a cancer, nutrition, mental health and yoga therapist, and author of 5 books. Her incurable autoimmune condition changed the course of her life in 2006 when she was bedridden. She healed herself, re-studied, and for the last 15 years, has been treating cancer and chronic diseases patients across 27 countries, with highly successful clinical outcomes. Here are some key insights f...

When I first met Ahilya Bamroo in the sets of the movie, I was trying to find my daughter in her. Very soon I realized why Shoojit Sircar chose her to play the role of Reya in the movie I Want to Talk. It was fascinating to see how she processed the evolving relationship with her on-screen dad, who was going through every possible life challenge, while holding on to her unique personality. When I...

It started on August 20th, 2020. Shoojit Sircar was my VIP guest on my podcast. 1,537 days later, on November 4th, 2024 we sat down together for the follow-up episode. A lot has changed for us. He is now my Shoojit and a baby brother to me. I am his Arjunda (da in Bengali means older brother). And we are connected forever by the movie I Want to Talk. We have hundreds of hours of Zoom recordings fo...

Abhishek Bachchan's first podcast ever! When the movie, I Want to Talk was being filmed in Hemet California, I always wanted to ask Abhishek Bachchan (the Movie Arjun) how he felt being Arjun. As I got to know him, I was more intrigued by his level of professionalism and dedication. The filming ended and we never got a chance to have that Arjun to Arjun conversation. In my healing journey, I had m...

Welcome to the 9th season of Secrets to Win Big. Over 8 seasons, after nearly 200 episodes, I have learned from all of you. I have evolved, but more importantly I have fallen in love with these conversations. When I reflect, I realize that no two people share the same thing; everybody's path and journey is different. It has been a fascinating journey. The 9th season will different. The Movie I Wan...

Brian Stevens is a tech veteran and chief executive officer at Neural Magic. In this role he aims to democratize Generative AI for enterprises and make it open and accessible to all. Previously Brian was the VP of Product and CTO of Google Cloud and before that the EVP & CTO of Red Hat. Here are some key insights from this week’s show: - Align towards how we make an impact to create transformative...

Suresh Shenoy is a Senior business executive and philanthropist. He is a Founder Director and current Vice Chairman of WHEELS Global Foundation that provides technology driven solutions for potable Water, affordable Healthcare, renewable Energy, Education, Livelihoods and Sustainability. He served as Chairman of the American Red Cross in the National Capital Region, was inducted as a Distinguished...

Stacey Yudin is Chief Executive Officer of NEP Services. A tech leader, Stacey is known for her unstoppable drive and creating transformative technology to advance non-profits and build strong communities. She is passionate about the industrial 4.0 and believes tech is the bridge to building a better future for non-profits. Here are some key insights from this week’s show: - Non-Profits are busine...

Lifelong friends Sahil Rahman and Rahul Vinod said they opened RASA, a growing Indian fast-casual eatery, to make Indian food more accessible and to be a “bright spot” in people’s days. Sahil and Rahul grew up in the restaurant industry and witnessed the way that food impacted our community and spread joy. RASA, today, has expanded to 5 locations. Founded by second generation restaurateurs, RASA h...

Craig Woolridge excels in building and managing relationships, developing long-term business strategies, and delivering innovative client solutions. He prioritizes business growth and innovation and has exceptional skills in operations management and sales strategy development. With extensive experience working for notable companies like Cantor Fitzgerald, Morgan Stanley, LibertyView Capital Manag...

Stacy Pederson is a Funny Motivational Keynote Speaker. After failing in every conceivable way (including life itself-literally-) Stacy chose to reinvent herself. She is now a sought-after Keynote Motivational Speaker who gives audiences fun—yet practical actions on how to overcome stress, handle change, be more resilient, and live a life that matters. Here are some key insights from this week’s s...

Mike Domitrz, Hall-of-Fame Speaker, Author, Subject Matter Expert, Educator, and Certified Speaking Professional, is the Founder of The Center for Respect, Inc. He has devoted his life to the mission of creating a culture of respect for ALL. You may have seen Mike quoted in NBC Dateline, Forbes, The Wall Street Journal and other renowned publications. In 2022, Mike was inducted into the National S...

Bruce Somers, Jr. is the Chief Storyteller at Sincbox, a company Bruce founded after a decade in the direct response TV field. He pioneered the brand response category and, to date, has directed and produced over 500 campaigns for clients such as DIRECTV, VISA, Microsoft, Citibank, United Airlines, Starbucks, Dell, Bounce, Cascade, Dawn, CoverGirl, Hamilton Beach, Epson, Disney, Whirlpool, Weber G...