Samantha Lacoste

Secret Life of A Hairstylist

Business EN ↓ 87 episodes

AND WE'RE BACK! It’s no secret Hairstylists have the best job in the world. The ability to make connections with different people, make people feel beautiful, and transform others lives. But sometimes we forget to take care of ourselves, set aside time to work on our business not just in it, and take a moment to appreciate the amazing industry we get to be apart of every single day.  My name is Samantha Lacoste and I am a hairstylist, salon owner & educator and I’m so excited that you are here to stay inspired and grow from some amazing people in our industry and I’ll let you in on a secret, y...

Author

Samantha Lacoste

Category

Business

Latest episode

Jun 26, 2026

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Episodes

The Perfect Red with Kristina Russell 06.07.2021

Do you struggle with making the perfect Red or Copper? Do you get hot roots? Does it go warm and not cool? Were you looking for more red and it went copper instead? We are covering all of this and MORE in todays episode with Red Expert Kristina Russell IG: @colourkristina Podcast: @colourkristinatalkspodcast Resources: www.samanthalacoste.com

The Happy Healthy Hairstylist with Shelby Bettencourt 22.06.2021

Hairstyling is one of the most demanding jobs on our bodies. It can lead to burnout both mentally and physically. We get sore backs, carpel tunnel and more. So if we know all this, why don't we take better care of ourselves? I sat down with Shelby, a hairstylist, salon owner and educator who's mission it is to spread love throughout the industry by reminding us to take better care of our...

Falling Back in Love with Social Media Again with Jodie Brown 15.06.2021

Have you been dreading posting on social media? Do you always compare your page to others? Or do you just struggle with what to post daily? Well you have found the right episode! Jodie Brown, a social media educator and podcast host, and I talk all things social media, the importance of finding your brand and avoiding that social media burnout that we all struggle with. Jodie Brown IG: @itsjodiebr...

All the tips on Tips! 08.06.2021

Have you been hearing stylists talk about not accepting tips? Like I've said before, the industry is changing like crazy and the reality is, everyone is doing things differently, so what is the right way? I'm talking tips, whether to accept them or not, how to utilize them as real income, not "invisible money" and how to get out of the "i'm surviving off of tips"...

Have you been second guessing everything? With Ebony Nelson & Chantel Channell 01.06.2021

A real, honest conversation between coaches.  How do you grow your confidence behind the chair? How do you create value in your business? How do your raise your prices? We're opening up about everything!

The TEA on Assistants w/ Laura Symons 25.05.2021

I sat down with Laura, a hairstylist of 18 years and salon business coach for the established stylist to talk about working with assistants! Have you ever struggled to find your groove? Never figured out how to book your clients with an assistant? Not sure how to grow your business and educate them at the same time? This episode is for you! We talked all about how to grow your business with an ass...

Social Media Got you Down? 18.05.2021

Do you have a love/hate relationship with social media? I know just how hard it can be to stay consistent with social media. It can affect our mental health, we can get in that mindset of comparison syndrome and sometimes we forget what the purpose of social media truly is. I want to help you set clear goals, intentions and boundaries with your social media, so you can build your clientele and pro...

Is your Salon Inclusive with Hunter Donia 11.05.2021

I invited Hunter Donia on the podcast to have a deep dive conversation into what it means to be inclusive within your salon. How to implement and structure your salon towards inclusivity. Hunter is a hairstylist and suite salon owner, as well as an advocate for the LGBTQIA+ community and hosts workshops on inclusivity within your salon. https://www.hairbyhunty.com   IG: @hairbyhunty

Salon Ownership & Imposter Syndrome w/ Marissa Bender 04.05.2021

On this episode I sat down with Marissa Bender, a Salon Owner and hairstylist. We are talking successes and failures of opening a salon, her salon partner leaving and how to start over. But most importantly we talk about Imposter Syndrome, how to overcome it, what is it and how we don't even realize EVERYONE is going through it. Take a listen now! Marissa's IG: @hairbender_m 30 minute St...

Does manifesting really work? w/ Katrina Tessier 20.04.2021

How can you bring more success in your salon business? In this episode I am talking with Manifest coach, Katrina Tessier! We are talking the misconceptions on manifestation, how to remove negative energy and start your day with positive intentions, how to deal with different situations that can either lead you to fail or succeed and how to manifest that money! Katrina Tessier: @manifestation.detox...

Stylist Session 13.04.2021

Join me in my first Stylist Session! I'm talking to Walter Prantl about his Social media, we're diving into how he can change up his social media to attract more clients and about his move to a completely new country where he has to shift his marketing to attract new clients. Want to join me for a FREE 30 minute stylist session? Click the link below! www.samanthalacoste.com

Dealing with negative Reviews 06.04.2021

We are all human and are bound to make mistakes! The reality is we will all deal with a bad review at least once in our life time, so how do we deal with them in a positive way? I'm sharing my step by step formula on how I deal with negative reviews in todays episode. 

Small Town Success with Casey Taylor 30.03.2021

We have Casey Taylor on this episode talking about her experience working in a small town and how she was able to grow her business without the boundaries of a "small town" mindset! She covers how to market yourself in a small town, how to niche down and do the services you love even with a limited clientele base and how you can make your dream income in a small town. 

You're Worth Every Penny 23.03.2021

What's your relationship with money? We're going to dive deep into not only how to get out of the stressful mindset of money and into realizing you can charge your worth, that you deserve to charge your worth and what you have to do to get there! Join the FREE 30 min Stylist Session https://samanthalacoste.com/30-min-stylist-session

Social Media Confidence with Sara Botsford 16.03.2021

Do you struggle with what to post? Do you struggle with taking the perfect hair photo? What even is a reel? We are covering pretty much every topic of social media with Sara Botsford, a social media queen! Make sure to press play now! Sara's Education: https://sara-botsford-education.teachable.com 30 minute Stylist Session https://samanthalacoste.com

Defining your Brand 09.03.2021

This episode is for those who haven't quite figured out their brand. Who they are as a stylist and as a salon, and really define your values and what you want to represent.  What kind of clients do you want to attract? We're breaking it all down so you can start attracting the right clients now! 

Leader vs. Boss with Nina Tulio 02.03.2021

I am sitting down with Nina Tulio, she is an incredible educator for stylists and salon owners. We are breaking down the difference between a leader and a boss, how to effectively lead and motivate your team, how to remove the negative energy and everything in between! @ninatulio www.1nagency.com Giveaway: 2 free months to Nina's online membership program for salon owners. www.samanthalacoste...

Celebrities & Diversity with Monae Everett 23.02.2021

Have you ever wanted to work with celebrities? Then this episode is for you! We are covering how to build a celebrity clientele and what working on set really entails. Plus, we talk about an exciting new venture for Monae, the Texture Style Awards, Diversity in the hair industry and what that means to her, how we can be more inclusive in our salons and so much more. Access her free classes on Marc...

Breaking into the Bridal Biz with Jordan Hix 16.02.2021

Jordan Hix is a successful stylist in San Diego, but what's unique about her, is she doesn't work in a salon! She works strictly with bridal parties and events. We talk about breaking into the bridal market and how to create that niche. We cover pricing, building your business on social media and setting those boundaries. Enjoy the episode! Jordan is offering listeners 20% off her bridal...

Running a 7-figure business w/ Giovanna Minenna 09.02.2021

You don't want to miss this episode!  I sat down with the owner of Brows By G, Browluxe and Simple Growth, Giovanna Minenna We talked about everything from how to set yourself apart in the industry, how to grow your business to 7 figures, how to maintain your brand throughout multiple locations, how to start a product line and we even talk about her time on Dragons Den!  Hit play now to have...

3 Things to Implement in your Salon Right Now! 02.02.2021

The world has changed and so has our industry! And we have to be able to swing with the times. So these are three things that have up levelled my business in 2021.  We are talking about  Building an online shop Growing a newsletter Creating a team Culture. 

A Holistic approach to Hairstyling with Elizabeth Salamanca 26.01.2021

I'm talking with Elizabeth Salamanca, a holistic Business coach for hairstylists.  We talk about setting an intentional mindset in your business What holds stylists back from growing their business How to avoid burnout and stress And how to set yourself apart on social media! Pull up a chair cut this is gonna be a good one! @iamelizabethsalamanca

Are you ready to make more money with Chantel Channell 19.01.2021

In this episode I talk with Chantel Channell, from Suite Life Society, where we talk about: Earning your max potential Chantel's Know your Worth pricing method What we need to do right now to start earning our potential And most importantly, why you should raise your prices! We are diving deep into the way we price ourselves and what you can do to start making the money you want! PLUS: Win a...

The 5 must have apps to download 12.01.2021

In this episode I wanted to are the apps that have made a huge difference in my business. They have saved me time, have saved me money, and have kept our brand clean and consistent.  We go in depth of what each app does and how it has helped, but here are the apps listed below so you can find them: - Canva.com - Planoly - Plann - Adobe Photoshop - Inshot - Notes

Harnessing your inner confidence with Kelly Knowles 05.01.2021

What a way to kick of 2021 chatting with my dear friend Kelly Knowles. She is a hairstylist and educator who is full of inspiration and positivity.  We talk about: building your confidence behind the chair the best advice to someone starting out in the industry breath work to improve your conversation with clients how to stop negative clients from making you feel less than education and tools to i...

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