Samantha Lacoste
Secret Life of A Hairstylist
AND WE'RE BACK! It’s no secret Hairstylists have the best job in the world. The ability to make connections with different people, make people feel beautiful, and transform others lives. But sometimes we forget to take care of ourselves, set aside time to work on our business not just in it, and take a moment to appreciate the amazing industry we get to be apart of every single day. My name is Samantha Lacoste and I am a hairstylist, salon owner & educator and I’m so excited that you are here to stay inspired and grow from some amazing people in our industry and I’ll let you in on a secret, y...
Author
Samantha Lacoste
Category
Podcast website
Latest episode
Jun 26, 2026
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Episodes
11 Business Tips from the Top Experts in 30 Minutes. 26.06.2026 34:45
You know I love talking business and today I'm sharing some of my top takeaways I had at Redken Symposium Business Forum. From mental health wellness to AI, they covered everything! Take a listen and let me know what your favourite takeaway was! Speakers: Ryan Leak https://www.instagram.com/ryanleak/ Ken Hughes https://www.instagram.com/kenhughesie/ Samantha Cusick https://www.instagram.com...
Getting in Alice's Brain with Alice Muraru 09.06.2026 48:08
Dive into this exciting episode with myself and Social media queen, salon owner and educator, Alice Muraru! If you follow her on social media, you know she likes you to "get in her brain" and that's exactly what we're doing. We're covering social media, organization, growing your clientele, waking up at 5am and so much more. Leave a comment to let us know what you think!...
Keeping it Weird with Adrienne Dara 04.05.2026 46:12
I can't believe I had the ICONIC Adrienne Dara on the podcast and you know I had some questions for this one! Take a listen to find out how she keeps it real, and a little weird, consistent and ultimately killing it in the education realm. We had so much fun with this conversation, so take a listen now! Links: Adriennes IG
Inve$ting in New Team Members 14.04.2026 26:55
It costs 1000's of dollars and 100's of hours of your time to hire stylists. So why not make sure you are hiring the right stylists? We've all heard the phrase "Hire slow, fire fast" but what does that hiring process look like? I'm breaking down not only the hiring process, but also thinking about what type of stylist you are wanting to hire, and what the pro's a...
Juggling salon ownership, Motherhood, Influencer Status & Education with Sandra Couto 27.02.2026 48:17
We're covering everything and more today as I bring Sandra Couto, your hair bestie, to talk all things Salon Ownership & the internal struggles we have, being an influencer and managing social media while also being a mom and stylist, and being an educator, our self imposter syndrome and hustling everyday! Listen now and make sure to subscribe! Links: Sandras Instagram April's Salon...
Should Salon Owners Advertise for their Stylists? 06.02.2026 34:31
I've heard the question, "Should it be the responsibility of the salon owner to put clientele in to their stylists chair?" In this episode I'm giving my two cents to this question, as well as some easy tips to help salon owners & stylists make marketing more easily, consistently and how to market the salon and your own personal brand in harmony. Take a listen! Samantha&apo...
It's Not That Deep with Annie Parker Savage 21.01.2026 57:47
The first guest of 2026!! I couldn't have brought anyone else on than the girl I talk TV binges, business, hair & life with, Annie Savage. She is a Redken Artist, Educator & Hairstylist killing it in the industry. We're talking life, how we got in the industry, imposter syndrome, pushing yourself out of your comfort zone, the importance of connection in our industry and getting...
What 2025 taught me as a Salon Owner & Hairstylist 06.01.2026 46:40
What a freaking year! 2025 has taught me so many lessons, and as we step into the year of the horse, year 1 in numerology and a big shift for gemini's, it's safe to say, this is a year of transformation. In this episode, I'm sharing everything that 2025 taught me and how 2026 will be more aligned, clear, intentional and planned out so that I don't lead with burnout and can lea...
Setting Goals for Financial Freedom 19.01.2025 34:46
In this episode, we break down how to set your self up for success in 2025. What are the best numbers to look at in your business, how to create the perfect schedule and how to organize yourself in the best way this year so you can hit both personal and business goals this year. Lets make this the BEST YEAR YET!
SECRETS REVEALED PT 2 24.12.2024 14:33
We all need a good laugh sometimes, this episode is filled with funny stories that happen behind the chair, and you might even relate to some! Enjoy some more secrets spilled on The Secret Life of a Hairstylist.
Numbers You Wouldn't think to Look at in your Business 11.11.2024 24:15
Numbers are the one thing we all hate to think about as hairstylists, but in reality it's the most important thing for us to think about. I'm breaking down some really important numbers for us to look at in our business whether you are an independent stylist, a commission salon owner/stylist or a booth rental salon. Take a listen now! IG: @secretlifeofahairstylist @hairbysamlacoste
Changes in our Industry We Can't Ignore 25.10.2024 30:01
The industry has changed more in the last 2 years than it has in the last 20, join me in a thought provoking conversation on the way our services have changed and how we can maybe format them different to grow our clientele, we talk about new stylists coming into the industry and the education journey you take, and the investment salon owners take to train new stylists in the industry. IG: @secret...
Salon ownership, Gen Z's & Associate training w/ Lorelle Perrin 23.07.2024 47:34
Training associates (apprentices) can be one of the highest expenses in your business, Lorelle and I go through her tried and true associate training, we shoot the shit on salon ownership and the difference between Gen Z and millennials. Take a listen to the episode now! Resources: Lorelle's IG: @lorelleperrin Course: https://thesalonproper.mykajabi.com
Mental health in our industry with Chan Bhasin 20.05.2024 54:35
I'm so excited to talk to the one and only Chan Bhasin about her growth in the hair industry. We're talking BIG colour corrections, creating killer content to grow her hair & education business, & the most important, mental health. What you see on social media is not always real life, we're talking about how she deals with imposter syndrome all the time, and how she's c...
Using AI to Grow your Clientele 11.04.2024 31:58
I can't believe how far AI has come in such a short amount of time, and it's about time we start talking more about how we can utilize it more than we fight it. From how to make processes easier in your business, to how to grow your client through marketing with AI, there are so many different ways we can use it. In this episode, I am specifically talking about ChatGPT, as resource I&apo...
SECRETS REVEALED 25.03.2024 14:29
I am SO excited to announce this new series apart of the SECRET Life of a Hairstylist, where we are sharing all of our most funniest, embarrassing & downright laughable stories about being behind the chair. These episodes will probably be the most relatable episodes, make you feel like you're not alone, humanize us & we just wanna have a good laugh! So for all the Bravo fans out there...
Part 2- Diving Deep with Salon Ownership w/ James Ouellette 11.03.2024 1:23:03
This two part series dives DEEP into the minds of salon ownership. I'm so excited to have my business partner, James Ouellette on with me, which I don't know if this episode is more therapy for us or for you, but we're opening up about the struggles & realities of salon ownership. Some of the mistakes we've made, some of the life lessons, navigating partnership, imposter sy...
Part 1-Diving deep with Salon Ownership w/ James Ouellette 04.03.2024 54:19
This two part series dives DEEP into the minds of salon ownership. I'm so excited to have my business partner, James Ouellette on with me, which I don't know if this episode is more therapy for us or for you, but we're opening up about the struggles & realities of salon ownership. Some of the mistakes we've made, some of the life lessons, navigating partnership, imposter sy...
Secrets to a Successful Salon with Blake Reed Evans 13.02.2024 54:24
I'm so excited I finally got Blake Reed Evans on the Podcast to chat about one of my favourite things, Salon Ownership! We talk not only about some of the biggest learnings in growing a successful salon, but also keeping the culture in a salon of 5 to a salon of 70, how to hire the right employees AND KEEP THEM, how quickly we can get caught in the comparison trap of social media and even som...
Making Your Dream Goals a Reality in 2024 23.01.2024 32:58
We are still only in January, and there is so much time to accomplish the things we want to achieve this year. So why not take this month to organize ourselves and set ourselves up for success so all the actions we want to take this year don't get pushed to the side and forgotten about. We are capable of doing so many things in this career, but sometimes we just need to lay it all out, have...
2024 In's & Out's 03.01.2024 32:11
I'm sharing all the In's & Out's of 2024! This is the year we make things happen and we can only do that if we chuck out the old bad habits and bring in the new amazing ones! No matter if you're a salon owner, stylist or solopreneur, these IN's will bring success, wealth and freedom into 2024 with you. Take a listen! Salon Owner Collective: Virtual Series (First sessi...
Attracting the RIGHT employees 13.11.2023 30:54
This can be one of the biggest struggles in not only owning your own business , finding stylists who fit well with your salon, your brand, and are there to stay! Do they fit in with your values, will they get along with your team, are they invested in your space, not just looking for a job? Plus, this episode is great for stylists who are struggling to find the right fit. What are some things you...
The Experience Beyond the Chair with Laura Nelson 21.10.2023 1:01:28
This one is FULL of Golden Nuggets! Laura Nelson and I chat about the different ways you can create a memorable salon experience that has nothing to do with what happens in the chair. The salon experience is probably the most important part of what keeps your guests coming back to you, so how can you keep yourself fresh in their mind, and make them wanting to come back for more. Make sure to hit a...
Growing a 6 figure business with Laura Symons 08.09.2023 1:01:09
What an episode! I couldn't stop listening, with the flow of conversation. In this episode Laura and I talked about growing a 6 figure business behind the chair, our issues with money mindset, how to raise our prices, what to focus on on social media and so much more! Hit play to listen to this episode now! @iamlauraelizabeth @secretlifeofahairstylistpod
Growing a Hair Biz in 2023 22.08.2023 31:18
We can confidently say our industry has changed more in the last 3 years than it has in the last 20. We're seeing clients come in less frequently, the cost of living has increased and we are having to service our clients in a whole new way. In this episode, I am sharing all my thoughts on where our industry is today, what needs to change and how we can continue to grow our business BTC. Leave...
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