Gully Flowers, Kerrie Finch, Jake Neske

Second Wind by AKA

Business EN ↓ 51 episodes

Second Wind is the show about how creative power is built. Hosted by Also Known As, Second Wind features candid conversations with the creative leaders, founders, CMOs, producers, and operators shaping modern creativity. We go inside the work, pressure, politics, pivots, and instincts behind ideas that change careers, companies, and culture. These are conversations about reputation, taste, production, leadership, reinvention, AI, in-house agencies, and how great work actually gets made. For creative leaders, producer buyers, brand builders, agency founders, and anyone trying to understand

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Author

Gully Flowers, Kerrie Finch, Jake Neske

Episodes

“The brief should pick a fight” — Peter Giorgi, SVP Marketing at Rocket | LIVE FROM SXSW 15.03.2025 24:25

Peter Giorgi has led marketing for some of the world’s most recognized brands, from Bacardi to Celebrity Cruises, and now as SVP of Marketing at Rocket. LIVE from SXSW, he joins Second Wind to share what it really takes to lead with bravery and creativity in a world obsessed with data. In this conversation, Peter reflects on: Reinventing Bacardi while staying true to its heritage How Celebrity Cru...