Second Nature

In this episode, we dive deep with the founder of Raide Research, a new brand in the outdoor space. Kyle Siegel has a wide-ranging resume from Space X to Snapchat to North Face and DB. He breaks down everything it took to get Raide off the ground - and where he's going to go with it now that he's got things in motion. A big thank you to Kyle for willing to break down all the hard lessons he's lear...

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by  Dylan Bowman  and  Aaron Lutze .   In this week's episode we explore the theme of athletes who have transcended their sports. We talk about Shaun White's recent announcement of a new winter sports league , Michael Johnson's Grand Slam Track , and Nyjah Huston 's impact on skateboarding.    Lin...

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by  Dylan Bowman  and  Aaron Lutze .   In this week's episode we talk about the UCI World Cup, Red Bull Rampage, Unbound Gravel, and the rise of disruptor brands. As usual, we finish with Brand, Product, Content (BPC).   Links: SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER Commencal...

If you've listened to or watched any trail running content in the past few years, there's roughly a one in three chance that Ryan Thrower had something to do with it. In this episode of Second Nature, we talk about how he got into the outdoor industry as a founding member of the Freetrail media empire, and how developing a durable skill like photography and videography helped open some big doors a...

"If you want to have an incredible event experience, go to an event run by an athlete." That was the advice that Rebecca Rusch offered up in Episode 9 of Second Nature, so on this episode, we're speaking with trail running legend Tim Tollefson about mammoth trailfest. As an athlete, he's built this event from scratch, and now he's here to share everything he's learned - which would apply to anyone...

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by  Dylan Bowman  and  Aaron Lutze .   In this week's episode we talk about Aaron's podcast with Rebecca Rusch and some of the top takeaways, Freetrail's launch of TrailCon last week, audience led products with athletes and influencers, Camp Strava, and finish with Brand, Product, Content (BPC).  ...

Rebecca Rusch is a legend in the outdoor industry. She has conquered and become world champion in multiple outdoor and endurance sports as an athlete, and along the way has blazed a meaningful trail for athletes who aspire to follow her footsteps with their own careers, businesses, events, charities, speaking engagements and Emmy award-winning films.    In this episode, Rebecca opens up about her...

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by  Dylan Bowman  and  Aaron Lutze .   In this week's episode we talk about Aaron's trip to Europe, where he collected his YouTube silver play button, fatherhood's impact on career, Andre Agassi's book and athlete retirement, the Director of Performance Outdoor job at On running, and finished with...

Mike Rogge is the Editor/Owner of Mountain Gazette , a print publication celebrating mountain sports and outdoor culture. The magazine has a long and fascinating history, which we discuss in the show. Mike took over as the owner in 2020 and has overseen a revitalization of the brand, enjoying tremendous growth in his years at the helm.    This episode was recorded at the end of September 2023, jus...

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by  Dylan Bowman  and  Aaron Lutze .   In this week's episode, we talk about the Sea Otter classic, the massive bike race and tradeshow in Monterrey, CA. Aaron was there and shared some of his takeaways. Then we talk about some news out of Portland, OR including Nike's hybrid work model, layoffs,...

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by  Dylan Bowman  and  Aaron Lutze .   In Episode #4, we start with some lessons about how to break into the industry and learnings from our careers. Then we talk about the Women's College Basketball Final Four and how it maps to trends in Outdoor women's sport. We discuss the leadership battle at...

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by  Dylan Bowman  and  Aaron Lutze .   In this week's episode we discuss the state of the ski industry and tick through Aaron's five lessons from eclipsing 100k subscribers on his YouTube channel. We finish with brand, product, and content recommendations.   Links: Death to Ski Resorts?  Can Reed H...

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze .   In Episode #2, we discuss the vision for the future of Second Nature, Rich Roll's new podcast network, Voicing Change, the Crankworx athlete strike, and finish with Brand, Product, Content -- our recommendations to send you off into the weekend.   Links: Voicing...

This is episode #1 of Second Nature . A new media project from Dylan Bowman and Aaron Lutze , Second Nature focuses on the business of outdoor -- providing analysis and commentary on what's evolving in the outdoor, action, and endurance sport market. In the first episode tackle the following products: Business planning process for FURTHER The challenge of being authentic in a new category and with...