Second in Command: The Chief Behind the Chief with Cameron Herold

Every entrepreneur has a to-do list, and for most of us, it’s quite long. However, as part of that list you probably have a top 5 list, the most important tasks to complete each day. If you’re like most of us, many of those vital tasks are ones that drain your energy. In today’s episode, […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating...

Our guest today is COO Alliance member and Operations Manager of Growth Cave, Jordan Marksberry. Jordan is the operations manager for the Growth Cave, a digital marketing agency that helps businesses get new clients through Facebook advertising. Jordan is only 20, but he’s running a company that will do about $20 million in revenue this […] Resources: Subscribe, Rate & Review I'd love you to s...

Do you think out loud as a CEO? Have you ever really thought about all the business lessons you now know to be true? When Cameron was the CEO for 1-800-Got-Junk, he learned the dangers of thinking out loud, especially when coupled with a large title like CEO or COO. In today’s episode, Cameron will […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an ho...

One of the hardest parts of building a business is hiring the right people. This becomes even more challenging when you’re looking to hire a second in command. You need someone you can trust on a deep level and someone who has the right skill set for the job. If you make the wrong hire […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating &...

There’s an adage that says, “If the rate of change outside your business is greater than the rate of change inside your business, you’re out of business.” No doubt you heard about ‘The Great Resignation,’ the mass exodus of workers leaving their jobs during the COVID-19 pandemic amid strong labor demand and low unemployment. Anthony […] Resources: Subscribe, Rate & Review I'd love you to subsc...

Today’s guest is COO Alliance member and COO of Canopy Management, Haley Burt. Canopy Management is an e-commerce brand management firm that sees an 84% average YOY profit lift for our clients. The company was built from scratch, with no external funding or investments, and is now working with over 150 brand partners across the […] Resources: Subscribe, Rate & Review I'd love you to subscribe...

As the CEO of your business, delegating projects and tasks is part of your daily routine. Unfortunately, that daily routine can also include occasional conflicts with your CFO. In this episode, Cameron offers his thoughts on the importance of delegation, as well as a few tips for managing conflicts – simple models that you can […] Resources: Subscribe, Rate & Review I'd love you to subscribe t...

Collin builds high-performing organizations by focusing on developing people, processes, and planning. He learned to leverage his experience leading small teams within an elite Marine Corps unit as well as his time as an officer in the Army Special Operations to turn regular organizations with normal leaders and team members into motivated and engaged high-performing […] Resources: Subscribe, Rate...

Do you know when you should hire a COO? Do you know when you should be incentivizing them with equity or stock options? In today’s episode, Cameron will examine these questions and provide insight on the right time method for hiring a second in command. He’ll offer thoughts on when you should look at hiring […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and le...

Our guest today is COO, President, and Board Member of Poppulo, Samantha Bufton. Samantha has successfully driven transformational growth for organizations of all sizes for almost 20 years. Prior to joining Poppulo in 2022, Samantha served as EVP/ General Manager of Momentive-AI’s (formerly known as SurveyMonkey) survey business. She joined Momentive as a product leader […] Resources: Subscribe, R...

Are you a CEO looking to take your business to the next level without burning out? In this episode, Cameron discusses his advice on growing your company without overworking yourself. Key to this is hiring the right personnel, starting with outsourcing to fractional employees before moving on to full-time hires, with an emphasis on revenue-producing […] Resources: Subscribe, Rate & Review I'd l...

Our guest today is COO Alliance member and COO of Germfree Laboratories, Jeff Serle. During his 30+ year career at Germfree he has led the design of Biological Safety Cabinets, Laminar Flow Equipment, Pharmacy Isolators, Class III Gloveboxes, as well as Modular and Mobile BSL 3 Laboratories and Cleanrooms. Jeff holds a Bachelor of Science […] Resources: Subscribe, Rate & Review I'd love you to...

In today’s episode, Cameron offers the real secrets to creating a fast-growing company. You’ll learn how Cameron grew 1-800-Got-Junk from $2 million to $106 million in just six and a half years. You’ll discover secrets on how to build a true leadership team that will help you grow the company. Cameron will discuss methods for […] Resources: Subscribe, Rate & Review I'd love you to subscribe to...

Our guest today is Robert Glazer, author and keynotes speaker, as well as the Founder and Chairman of the Board of Acceleration Partners. Robert is a serial entrepreneur with a passion for helping individuals and organizations build their capacity to elevate. Under Robert’s leadership, Acceleration Partners has become a recognized global leader in the affiliate […] Resources: Subscribe, Rate &...

Today’s episode features an interview Cameron did as part of the Strategy and Leadership podcast with Anthony Taylor. During the discussion, Cameron explains the point where a business needs a second in command: Specifically, when a business grows to the point where it can’t handle the people and is missing opportunities. Many entrepreneurs make the […] Resources: Subscribe, Rate & Review I'd...

Our guest today is Paul J. Zdunek, author, speaker, conductor, Grey Leadership expert and COO of Miller Kaplan Paul has over 20 years of experience providing business leadership and advisory services for both nonprofit and for-profit organizations. He has been a Chief Restructuring Officer, Business Transformation Advisor, Change Management Leader, and Interim Executive for institutions […] Resour...

Today’s episode features a presentation Cameron gave called Vivid Visions, in which he outlines the reasons why vision statements just don’t work. In this presentation, Cameron offers evidence of why the standard, single-line vision statement simply doesn’t work. He offers anecdotes about a high-profile sports psychologist who tried to apply the concept of visualization to […] Resources: Subscribe...

Our guest today is Rick Dietz, President of Advent. Rick was brought into Advent by a private equity firm to report to the founders, Dr. Madan Kandula and Dr. Gwen Kandula and grow the organization. The conversation covers many areas, including how Rick came into the organization, and why he focuses on developing people. Advent […] Resources: Subscribe, Rate & Review I'd love you to subscribe...

Today’s episode features a conversation Cameron had with Christopher Ian Bennett of the Vancouver Film School Storyteller’s Studio podcast. In this wide-ranging discussion, Christopher and Cameron discuss the importance of narrative and storytelling in the way you drive your business and the way you introduce your brand, whether personal or corporate. They discuss some of […] Resources: Subscribe,...

Today’s guest is Jason Oates, speaker, storyteller, coach, founding executive and Chief Business Officer for LiveIntent. Jason is a brand ambassador focused on pipeline fulfillment for LiveIntent – when he’s not singing 80’s pop hits with the company band Rif. LiveIntent is a people-based marketing platform reaching over 250 million people monthly as they consume […] Resources: Subscribe, Rate &am...

Today’s episode is a little different. Recently Cameron was featured on the Author Hour podcast hosted by Hussein Al-Baiaty, and we’re happy to give you the opportunity to hear that conversation. Cameron was there to talk about his latest book, “The Second in Command: Unleash the Power of Your COO.” During their wide-ranging discussion, Hussein […] Resources: Subscribe, Rate & Review I'd love...

Our guest today is Katharine Jerkens, COO of Uncle Nearest Premium Whiskey. Katharine took the bold decision to leave her career of 15 years in the hotel business to help build what now is a very successful whiskey company. With over 15 years of experience in the hospitality industry, Katharine brings a fresh perspective to […] Resources: Subscribe, Rate & Review I'd love you to subscribe to t...

Our guest today is COO Alliance Member and B2B marketing specialist Kevin (Kevlex) Beeftink, COO of Funnelytics. Kevin combines commerce, digital marketing and scalable processes to help businesses grow their efforts. Every commercial success comes with an operational challenge and vice versa, and he has experienced this cycle several times. He enjoys tackling challenges on […] Resources: Subscrib...

Our guest today is LinkSquares’ Chief Legal Officer, Tim Parilla. Tim oversees LinkSquares’ legal posture and acts as a strategic advisor to the company’s management and corporate counsel customer base. He previously spent seven years as General Counsel for DraftKings. At DraftKings, Tim scaled the legal function and managed the company’s legal posture throughout numerous […] Resources: Subscribe,...

Our guest today is ActiveCampaign’s President, Sameer Kazi. Sameer is responsible for guiding the core operations and helping prepare the company for its next phase of growth. He is a deeply experienced software executive and operator with global P&L and public company experience helping growth stage & mature SaaS businesses scale revenue and operations. Sameer […] Resources: Subscribe, Ra...