Second in Command with Cameron Herold
Second in Command: The Chief Behind the Chief with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command. Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ e...
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Second in Command with Cameron Herold
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Latest episode
Jul 9, 2026
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Episodes
Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing 13.07.2023 16:57
There is a skill that a COO can bring to a business and supercharge a brand, one that we often don’t think about, or fail to use most effectively: Public Relations (PR). In today’s episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an ho...
Ep. 294 – Dev Gadhvi Director of Finance, Excellence and Operations, Mehul Gaglani 11.07.2023 35:40
Our guest today is Mehul Gaglani, Director of Finance, Excellence and Operations for Dev Gadhvi Creations Private Limited, a business that serves people who are looking to build their business around passion by having multiple streams of income. Dev Gadhvi serves trainers, coaches, mentors, experts, and infoprenenuers, largely in the 30-40 year age group. They […] Resources: Subscribe, Rate &...
Ep. 293 – Culture is by Design: Rolling out the Painted Picture 06.07.2023 12:07
Every business has a culture. Even if you say you have no culture – that is in fact your culture. You can think of culture as a painted picture. It’s you as the CEO, looking into your crystal ball and seeing what your company looks and feels like. It describes every aspect of your company, […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rati...
Ep. 292 – Impact School COO, Noor Barrage 04.07.2023 45:02
Our guest today is Noor Barrage, Managing Partner and Chief Operating Officer for Impact School, a company that works with small to medium-sized businesses to help them scale online using social media. Impact averages around $400,000 USD per month, with nine people internally, not inclusive of their fractional sales team. Impact has partnered with a […] Resources: Subscribe, Rate & Review I'd...
Ep. 291 – How to Build Your Culture and Get the Right People 29.06.2023 12:31
Building a business designed for growth and a culture that aligns with this idea is the goal of every entrepreneur, whether they realize it or not. The question is, how do you go about getting the right people? In today’s episode, Cameron provides some insight into building your culture and getting the right people. You’ll […] Resources: Subscribe, Rate & Review I'd love you to subscribe to th...
Ep. 290 – Near COO, Gladys Kong 27.06.2023 32:25
Our guest today is Gladys Kong, Chief Operating Officer at Near. Previously, she was CEO of UberMedia, which was acquired by Near in 2021. Gladys oversees Near’s privacy initiatives and privacy policy. At UberMedia, she was responsible for assembling a best-in-class data science team and pivoting it from a social media app developer to a […] Resources: Subscribe, Rate & Review I'd love you to...
Ep. 289 – Conversation With Bobby Richards And Cameron Herold – Understanding The Role Of The COO 23.06.2023 17:04
This is a recast of a podcast conversation between Cameron and Bobby Richards, in which they discuss an issue that many people in business may not be aware of: what the role of a Chief Operations Officer really entails. During the discussion, they discuss the unique role of the COO, as the person who handles […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and l...
Ep. 288 – WishingUWell, Inc. Vice President Of Operations, Jake Heeb 21.06.2023 39:45
Our guest today is Jake Heeb, COO Alliance member and VP of Operations for WishingUWell Inc. Jake is dedicated to helping others grow and succeed, and supporting WishingUWell’s efforts to be a more collaborative and well-functioning team. He is the go-to person for taking on issues, troubleshooting, and driving results. His mission is simple: be […] Resources: Subscribe, Rate & Review I'd love...
Ep. 287 – How To Know Who To Keep And Who To Fire 16.06.2023 18:39
It’s a difficult scenario, but it’s all too common: You have people on your team who simply don’t measure up. They may have poor results, or perhaps they don’t reflect your core values. Either way, something needs to be done. You may even need to fire them. In today’s episode, Cameron offers some insight into […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and...
Ep. 286 – Ninety.io Head Of Client Success, Christine Watts 14.06.2023 39:07
Our guest today is Christine Watts, Head of Client Success for Ninety.io. Christine has been the driving force behind the company’s incredible growth, taking it from 25 to 120 employees in just three years. They’ve also secured rounds of funding in their series A rounds, propelling them to new heights and allowing them to add […] Resources: Subscribe, Rate & Review I'd love you to subscribe to...
Ep. 285 – Conversation With Chris Harder And Cameron Herold: How To Be A Better CEO 09.06.2023 43:37
This is a recast of an episode of the Chris Harder Show, in which Chris sits down with Cameron to discuss how to be a better CEO and choose the right second-in-command. During the discussion, they talk about the takeaways from his book, *The Second in Command.* They discuss Cameron’s current digital nomad journey and […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podc...
Ep. 284 – Pressbooks COO, Basak Büyükçelen 06.06.2023 38:20
Our guest today is Basak Büyükçelen, Chief Operations Officer for Pressbooks. Born and raised in Istanbul, Turkey, Basak describes herself as a storyteller, film enthusiast, photographer, IT manager, extrovert and immigrant living in Montreal. She is the founder of Supper Society and co-founder of Code Forward. Basak is also a published photographer and has edited and translated […] Reso...
Ep. 283 – Being Vulnerable And Humble As A CEO And Connecting With Your COO 02.06.2023 11:15
Humility is not a trait we often associate with being a CEO, but it is necessary to be able to have the kind of relationship with your trusted COO to say, “Hey, I’m not strong in this area, can you help?” Having that level of trust is a vital component of the CEO/COO relationship. In […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating &am...
Ep.282 – Center For Family Representation COO, Alicia Williams 31.05.2023 41:08
Our guest today is COO Alliance Member, Alicia Williams, the Chief Operating Officer of the Center for Family Representation. Alicia oversees CFR’s diversity, equity, inclusion and belonging work, human resources, information technology, and administration activities, and also works closely with our CFO and Executive Director on strategic planning, facilities and operations issues. She has more […...
Ep. 281 – Measuring Quality And Warning Signs In The Relationship Between The CEO And The COO 26.05.2023 10:12
The relationship between a CEO and a COO is vital for a business. It’s a yin/yang relationship, where the COO can help to bolster areas where the CEO may be weak while executing the CEO’s larger vision. In today’s episode, Cameron provides insight into this relationship – how to measure its quality and identify possible […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the p...
Ep. 280 – Vice President Of Search And Operations, Y Scouts, Sammy Siegal 23.05.2023 38:50
Our guest today is COO Alliance Member and Vice President of Search and Operations for Y Scouts, Sammy Siegal. Born and raised in Alabama, Sammy has worked in general practice senior management level executive search, managed entry-level talent acquisition strategy and execution within the big-4, and led talent acquisition at a SaaS startup supporting the cannabis industry. […] Resources...
Ep.279 – The Evolution Of The COO Role As Your Business Scales 19.05.2023 13:37
As a business scales, the roles within that business must evolve. Staff numbers increase, and the tasks that need to be completed increase as well. At some point, an entrepreneur needs to make the decision to take on a COO to help with the day-to-day execution of the business. This role will itself change and […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and...
Ep.278 – COO, Vintory, Randy Bonds 17.05.2023 40:35
Our guest today is COO Alliance Member and Chief Operating Officer for Vintory, Randy Bonds. Since grade school Randy has had a passion for entrepreneurship. For more than 30 years he has been building his skills by owning and operating eight companies all focused on travel and tourism. Founding, scaling, and selling five companies taught […] Resources: Subscribe, Rate & Review I'd love you to...
Ep. 277 – COO, Fibernetics, Hee Kim 09.05.2023 36:34
Our guest today is Chief Operating Officer for Fibernetics, Hee Kim. Hee is a versatile and creative operational mastermind, leading all business and operational functions for Fibernetics, a globally recognized Canadian telecom company that has been providing innovative products and services for over 20 years. He regularly works in close partnership with the other leaders, […] Resources: Subscribe...
Ep. 276 – Let’s Raise Kids To Be Entrepreneurs 04.05.2023 18:41
Are you a fan of TED or TEDx talks? Cameron has attended the main five day TED event since 2010. This is mainly because his TEDx talk, “Let’s Raise Kids to be Entrepreneurs” went viral in 2009, and has now had over two and a half million views online. Today’s episode is a rebroadcast of […] Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating...
Ep. 275 – Vp Of Operations, Smb Team, Brandon Bowers 03.05.2023 38:18
Our guest today is COO Alliance member and Vice President of Operations for SMB Team, Brandon Bowers. Brandon is an operational leader with a history of scaling small businesses. His past experience has included sales, sales leadership, and entrepreneurship. In his current role, Brandon works to establish the best small law firm growth company in […] Resources: Subscribe, Rate & Review I'd lov...
Ep. 274 – Getting Feedback And Being Vulnerable In Your Business 28.04.2023 18:29
No one likes to be reminded of all the things that are wrong with their business. For many of us, accepting feedback, particularly criticism, can be extremely difficult. In today’s episode, Cameron discusses how he finally learned to accept feedback for what it is – a learning opportunity. He’ll discuss the reasons why he used […] Resources: Subscribe, Rate & Review I'd love you to subscribe t...
Ep. 273 – President, Iron Tribe Fitness, Karen Broadwater 26.04.2023 35:50
Our guest today is the President of Iron Tribe Fitness, Karen Broadwater. As the President of Iron Tribe Fitness, Karen has always been passionate about executing and advancing brand strategy, driving customer engagement, and improving the user interface experience. Before taking the role of President in 2018, she was the Vice President of Brand Experience. […] Resources: Subscribe, Rate & Rev...
Ep.272 – None Of This Actually Matters 21.04.2023 20:10
Most entrepreneurial CEOs are on the spectrum for bipolar disorder. Also known as manic-depressive illness, bipolar disorder is a mental illness that causes significant shifts in mood, from elation to extreme depression. Some research indicates people with bipolar disorder may show superior leadership skills early in life, possibly because of the intense energy and focus […] Resources: Subscribe,...
Ep. 271 – Director of Programs, Special Operators Transition Foundation, Joshua Johnson 18.04.2023 42:31
Our guest today is the Director of Programs for the Special Operators Transition Foundation, Joshua Johnson. Joshua is well aware of the importance of leadership in every organization. Having developed leaders in finance, tech, utilities, law enforcement, and the military, he knows that leadership matters regardless of what a company does. He has served for […] Resources: Subscribe, Rate &a...
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