Search Signals - The SEO Works Podcast

Are you using AI to write your emails, essays, or reports? You might be losing your own voice and changing your actual opinions without even realising it. In this podcast from The SEO Works we look at a research paper from Google DeepMind and several universities that investigates how Large Language Models aren't just fixing our grammar, they are fundamentally distorting our intended meaning....

Is AI actually coming for your job, or are the headlines getting ahead of the data? In this episode from The SEO Works , we dive into a groundbreaking 2026 report by Anthropic to separate fact from fiction. We break down their new metric, "observed exposure," which shifts the focus from what AI could theoretically do to what it is actually automating in the workplace today. We uncover why...

Large Language Models including ChatGPT and Gemini (and even AI Overvies) pull answers from across the web, write their own summaries, and answer questions directly. So where does that leave content creators? In this episode from The SEO Works , we’re looking at a paper from researchers at Princeton, Georgia Tech, and the Allen Institute called Generative Engine Optimization. It is an academic stu...

This episode from The SEO Works looks at Anthropic’s latest research, which studied two million conversations with Claude to understand how people are actually using the AI and what it could mean for the broader economy. The report, called the Anthropic Economic Index, introduces a new way to measure AI’s impact on the economy. It breaks down AI use by task complexity, user skill level, independen...

This podcast from The SEO Works breaks down Ofcom’s latest Online Nation report, so you don’t have to read through all the pages yourself. We’ve pulled out the key points: who’s using what, how people feel about the internet, and what’s changing. Meta and Google still lead the way. WhatsApp and YouTube are used by nearly every adult who’s online. Most people in the UK are connected, but how they g...

There’s always a lot of noise around trends in search and consumer behaviour at the start of 2026. In this podcast we cut through it to highlight what actually matters, drawing on insight from Google, SparkToro, Econsultancy and our own team at The SEO Works . This year, consumer journeys are messier than ever. People don't always start with Google. They’re picking things up from TikTok, Reddi...

In September 2025, OpenAI and the National Bureau of Economic Research shared the biggest study of ChatGPT users ever. This podcast breaks it down for you. No jargon, no waffle... just the key takeaways. We talk about how ChatGPT has gone mainstream. While plenty of people still use it for work (writing, coding and so on) the majority of messages now are for personal use. We also explore the kinds...