Search News You Can Use - SEO Podcast with Marie Haynes

In this episode, Marie shares her thoughts on semantic search. Semantic search is search that’s based on understanding the meaning of words and the connections between them. In 2013, the Hummingbird algorithm made it possible for Google to expand their semantic search capabilities. With each new advancement in AI and NLP, they get a little closer. Semantic search could possibly explain how Google...

In this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites for many years. He and Marie discuss the types of issues that can cause a site to see traffic drops in conjunction with a Google core update. Glenn breaks these down into three areas: Relevancy adjustments Intent shifts Overall site quality problems Glenn and Ma...

In this episode Marie shares information on how Google’s Hummingbird algorithm dramatically changed search to rely less on PageRank as their algorithms learned how to make use of entities. Understanding Google’s use of entities in their algorithms can help us improve E-A-T. More importantly, understanding how Google uses AI to extract entities from content can help us write and optimize content. M...

In this episode we talk about the latest news on Google’s MUM technology. The “Things to Know” SERP feature has been seen live. It is not yet MUM powered, but soon will be. Marie also does a website review for a small business website offering pressure washing. She shares how small business owners who want to work on SEO can do keyword research, use automated site audit tools, and work on things l...

In this episode, Marie discusses the idea of “toxic links” and whether they have the ability to hurt your site’s organic traffic. Discussed in this episode: What are toxic links? Semrush’s toxic links report: “Your risk of penalty is increasing” Google’s documentation on link schemes Unnatural links created by using automated tools to do spam comments, create forum profiles, etc. Link auditing in...

In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links....

In this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include: - Lily’s articles on the winning and losing sites in Google’s 2021 updates - Some sites affected by Product Reviews update don’t review products - Manual actions for Discover and News sites and what they can tell us about the direction search is heading - Title tag r...

What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google’s Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google’s algorithms, they show us what Google is trying to accomplish. We believe there is a l...

In this episode Marie discusses what SEO’s should focus on in the new year including - better serving user intent, EAT, getting content indexed, core web vitals, technical SEO changes that can move the needle, web 3.0, link building, MUM and other Google advancements. This episode corresponds with newsletter episode 216:
 https://www.mariehaynes.com/newsletter/episode-216-light-version/ Links ment...

In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update. This episode corresponds with newsletter episode 21...

The podcast is back! In this episode Marie digs into what she is seeing in the wake up the November core and the December product reviews updates. She shares specific examples of the types of content that is performing well from her own website as well as discusses what others in the industry are seeing. This episode corresponds with newsletter episode 213:
 https://www.mariehaynes.com/newsletter/...

In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes. Links mentioned in this episode: Google’s blog post on what webmasters need to know...

Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers. Google’s blog post on what webmasters need to know about co...

Links mentioned in this episode: What the Quality Raters’ Guidelines say about scientific consensus https://www.mariehaynes.com/resources/scientific-consensus/ MHC’s White-paper with practical advice to help sites better align with scientific consensus in Google’s eyes https://www.mariehaynes.com/product/scientific-consensus-whitepaper/ MHC’s advice on E-A-T https://www.mariehaynes.com/resources/e...

In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content. In this episode: SERP turbulence seen May 13-15  More on Google’s blog post on core updates Info on improving E-A-T based on this blog post.  Links...

Starting at the 11 minute mark, Marie dives deep into how MHC views the disavow tool, manual actions and backlink quality in 2021. Links mentioned in this episode: Unnatural Links – A guide to recovery (2020 version) https://www.mariehaynes.com/product/unnatural-links-book/  Hire an MHC link auditor to review your backlink profile:  https://www.mariehaynes.com/services/link-audits/ This episode co...

Links mentioned in this episode: Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update Google’s blog post on what site owners should know about core updates: https://developers.google.com/search/blog/2019/08/core-updates  MH...

Links mentioned in this episode: Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update MHC’s thoughts on scientific consensus and alternative health sites: https://www.mariehaynes.com/resources/scientific-consensus/ Glenn Ga...

In this episode Marie discusses: What creators should know about Google’s product reviews update https://developers.google.com/search/blog/2021/04/product-reviews-update This episode corresponds with newsletter episode 180:
 https://www.mariehaynes.com/newsletter/episode-180-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https:...

In this episode Marie discusses: What creators should know about Google’s product reviews update https://developers.google.com/search/blog/2021/04/product-reviews-update Google Has Changed Cumulative Layout Shift Metric https://www.seroundtable.com/google-cumulative-layout-shift-metric-update-31233.html Improved data filtering and comparison on Performance reports https://developers.google.com/sea...

In this episode Marie discusses: Paul Haahr and Daphne Keller’s twitter thread https://twitter.com/daphnehk/status/1377665960622977027 What Is a Google Knowledge Panel and How To Get One by Jason Barnard https://www.semrush.com/blog/google-knowledge-panel/  This episode corresponds with newsletter episode 178:
 https://www.mariehaynes.com/newsletter/episode-178-light-version/ Submit a question for...

In this episode Marie discusses: Semrush to Publicly Sell Shares on New York Stock Exchange https://www.searchenginejournal.com/semrush-to-publicly-sell-shares-on-new-york-stock-exchange/397628/ Can an FTC warning letter lead to poor rankings for medical sites? And a warning for Amazon affiliates! https://www.mariehaynes.com/ftc-warnings-for-medical-sites/ Inside a viral website https://notfunatpa...

In this episode Marie discusses: Jason Barnard and Bill Slawski on Entities and Knowledge Panels https://kalicube.pro/podcast/2021/kalicube-tuesdays-march/entities-and-knowledge-panels/ Article from Rand Fishkin https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ Googles Response from Danny Sullivan - Google Search sends more traffic to the open web every year h...

In this episode Marie discusses: Recent Algorithm Changes Assessing "Needs Met" An article written by Jason Barnard - Tracking Google Knowledge Graph Algorithm Updates & Volatility https://www.searchenginejournal.com/tracking-google-knowledge-graph-algorithm-updates/398296/#close Fluctuations in the number of Featured Snippets This episode corresponds with newsletter episode 175:
 https://www.mari...

In this episode Marie discusses: Possible Algorithm updates and what Google may have changed/tweaked. This episode corresponds with newsletter episode 174:
 https://www.mariehaynes.com/newsletter/episode-174-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes