Search Engine Roundtable Podcast

Riley Hope came to visit me at my office in October to talk SEO. Riley started in SEO by doing unpaid internships for non-profits after high school, this was during the “dark ages” of YouTube and Facebook she said. She reached out to a founder of company she found online she seemed to like and she got a real contract job. She learned SEO there and worked there for about two and a half years. Riley...

It was a slow start to 2022 but I guess that is welcomed by most of you - I have my January 2022 Google webmaster report live, if you took off at all, you will want to read it and catch up there. Microsoft Bing released a WordPress plugin to easy allow WordPress sites to add IndexNow capabilities. Google Search Console products rich results report has been updated. Google said different languages...

In part one , we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for SEO and winning over developers. Now in part three we get into frequency statistics, improving on those models and doing proper A/B testing in SEO. Frequency statistics In the frequency of an event i is the number n_{i} of times t...

The week between Christmas and New Years is general slow and it was but we did have some Google search ranking jolts and tremors this week. The tremors make sense, as Semrush data showed, December was the most volatile month of the year and this year was the most volatile year of many years with Google Search. Google said it does keep track of its algorithm changes but it is hard to use to pinpoin...

In part one , we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for SEO and winning over developers. He quickly brings up Freebase, a large collaborative knowledge base consisting of data composed mainly by its community members that Google acquired. You can look at the URLs in the Google knowledg...

Happy holidays and merry Christmas to all of you, hope you are not watching this video on your break but if you are - you clearly love search! On Tuesday, December 21st, Google confirmed the December 2021 product reviews update is done rolling out, just days before Christmas as expected. We have been watching the tremors and fluctuations amongst the Google search results for the past few weeks, it...

Colt Sliva came out to my outside office spot to chat SEO with me. I asked him a bunch of personal questions to start, to make him tense up - just kidding. We spoke about his career, he is the SEO engineer at iPullRank, the place is run by Mike King who I spoke to before. He got into SEO by helping him mom create a blog and then writing some content and making money with Google AdSense. He did som...

This week we had some fun bugs with both Google Search having some massive indexing issues and Google Ads going offline for a couple of hours. Google has confirmed that they ran a November 2021 local search ranking update between November 30 and December 8th. Next week is Christmas and the Google search ranking volatility is through the roof, in fact, we expect the product reviews update to contin...

In part one, we spoke about Joseph Goldsmith and video production topics . In part two, we spoke about his views of SEO as a video guy . In part three, I asked him about his impressions about SEO personalities and the SEO industry. So we spoke about some personalities and discussions we had, some of my favorite people and interviews, including some of the ones that surprised me. We went off on mor...

This week, I did a bit of a look at what we are seeing around this big December 2021 Google products reviews update. I also spoke about a possible, unconfirmed, Google local search ranking update. Google also rolled out a new design for the local pack, with the map on the right. Google Search Console updated the news performance report at probably the worst time. Google has rolled out a new design...

In part one, we spoke about Joseph Goldsmith and video production topics . In part two, we speak more about SEO topics, mostly about what his clients do around SEO, what he thinks about SEO from editing these videos and more. He gave some examples of clients of his that do think about SEO but sadly, he said most of his clients, including himself, do not think too much about SEO. I put Jo on the sp...

An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on Tuesday afternoon, November 30th. So you know, 60% of SEOs said they didn’t see changes with that core update. Then a day later, on Wednesday, December 1st, Google began to roll out the second product reviews algorithm update of the year - with...

This is a very special vlog, I interviewed the very person who has been editing these videos for the past couple of years, Joseph Goldsmith. And we did it overlooking the George Washington Bridge, from the Fort Lee Historic Park, looking out on New York City. In part one of the vlog I ask Joseph Goldsmith about his history and background in video production and the practice of videography. He goes...

Happy Thanksgiving - we had a surprise from Google again, where the second wave of the Google November 2021 core update happened on Wednesday and Thursday - yes, the busiest time for online shopping. Prior, there was a poll that said 50% of SEOs did not notice changes from the core update. Google rolled out a new design for the Search Console interface, it is more blue. Google confirmed a bug arou...

In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we dug into using medical databases, local search and E-A-T & YMYL. In part three we talked about schema and structured data for health content. Here in the last part, part four we talk about health related searches and doctors that share the...

What a week - Google actually launched a broad core update days before the big online holiday shopping season - the Google November 2021 core update is live and rolling out. I share my thoughts on the timing, the release, more on core updates and the impact thus far. SiteGround, a hosting platform that powers 2 million domains, had DNS issue for about a week causing issues with Googlebot crawling...

In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we dug into using medical databases, local search and E-A-T & YMYL. In part three (hint, there is a part four) we talk about schema and structured data for health content. Google: Schema, Trust, Authority & Unsupported Structured Data Brya...

I start off announcing the winner(s) of the Squid Game contest I had last week. Google finished the rollout for the November spam update after 8 days. That Google November spam update seems to be big, at least, it has some legs.  Some suggest that this update also target cloaked spam content with injected links. Google said do expect more algorithm updates, more core updates, more spam update...

In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and here we dig into using medical databases, local search and E-A-T & YMYL. How To Create Content Pages Based On Medical Databases: Then they construct pages for consumers and to rank in search - for these terms. We discuss how he goes about creating these p...

It turned out to be a busy week because we have a confirmed Google search algorithm update - the November spam update that is rolling out. I posted my monthly Google webmaster report as well. Google has said the page experience update for desktop will rollout starting in February 2022 through the end of March 2022. Google said that Penguin does try to ignore spammy links but in some cases can targ...

Bryan Cush, the co-founder of Tidal Health Group, a healthcare marketing company, stopped by my office to chat SEO and healthcare marketing. Bryan is pretty technical and is able to bridge that with his deep understand of medical and health, with marketing and site development - I find it to be a beautiful thing. They work primarily on patient acquisition and authority building for their clients....

This week, we almost made it without reporting on a Google search ranking update but we did have one, maybe on October 26th.  There is confusion around Google’s continuous scroll and the impact it has on Search Console reporting. Google said when it comes to web search, images on your pages really don’t matter.  Google Search Console API now supports Discover and News data and also Regex...

In part two with Miriam Schwab is the co-founder and CEO of Strattic, a static hosting and publishing platform for WordPress, I asked her about what is less stressful. Is agency work less stressful or is the startup world less stressful. She said it depends; but she always found agency life stressful because clients would come and go and there was less recurring revenue opportunities. With the sta...

First, sorry for the static in the beginning, it stops after 30 seconds. This week, we had another Google search ranking algorithm update to report on, but at least Mordy Oberstein from Semrush proved I am not crazy about reporting on these updates. Google has updated its search quality raters guidelines document, it was last updated about a year ago. Microsoft Bing and Yandex announced IndexNow,...

Miriam Schwab is the co-founder and CEO of Strattic, a static hosting and publishing platform for WordPress.  I’ve known Miriam for many many years, maybe as far back as 2004 or 2005.  She owned an agency for 13+ years named illuminea where she did many things, including SEO and digital marketing.  She spoke at SMX Israel and other events over the years, we reminisced about the firs...