Search Engine Journal Show

Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips.  Whether they're booking tickets or shopping for suitcases, the first stop on their travel agenda is Google.  So, how do you ensure that your business is the one they're seeing first?  Rachel Vandernick, Lead Consultant & Founder of The Vander Group, joined me on the SEJ...

Should you spend your time churning out broad, general content to fill keyword gaps? Or should you hone in on what your business does best — niche content? The answer can transform your business into a content publishing powerhouse. Brian Morrissey, Founder of The Rebooting, joined me on the SEJ Show to share his publishing experiences, help you navigate the virtual fork in the road, and unlock th...

Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good.  This shift to first-party data allows you to pinpoint and own your audience's valid preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and highe...

2022 is here and so is the era of machine-influenced SEO.  With so many new algorithm changes, futuristic "AI" theories, and the importance of user intent pulling at your attention, how do you know what to focus your energies on?  What strategies will help you dominate on the SERPs and earn more revenue in 2022?  Miranda Miller, Managing Editor at Search Engine Journal, joins me on the SEJ Show to...

The key to local business success: Be the first to use Google's newest marketing features in your area.  Get more traffic in the door, get your business noticed faster, and outrank your competition.  Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., joined me to discuss the easiest w ays to incorporate the new Google Local and Google Maps features into your local SEO strategy. The p...

On-demand indexing is here. Control when Bing, Yandex – and soon, Google – discover new and updated content now lies in your hands. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me to discuss how IndexNow works and how to incorporate it into your SEO strategy. IndexNow will be a great way to notify search engines of all content changes on the internet. Adoption and announcemen...

Want to improve your video SEO strategy so your videos rank better? Video is hot right now, and the competition is steep.   That's why you'll want to watch this recent live show with Paul Andre de Vera, Search Marketing Global Lead at Workday and founder of the SEO Video Show. Paul and our Founder, Loren Baker, are talking about ways to optimize your video SEO strategy for higher rankings! It's ne...

Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively? If you want to create content that stays ahead of the curve, keeping up with the latest trends is an absolute must. And our guest has some insider tips to help you.  Having formerly held SEO roles at some of the world's...

Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service - premium media without ads.  How will a paid search engine, with an ad-free experience, change SEO and the search landscape?   Sridhar Ramaswamy, Chief Executive Officer of Neeva, joins Loren Baker to discuss the impact this may have on users and SEO profess...

Are you getting the most out of your PPC campaigns?  Want to know what you should focus on in 2022?  Jeff Ferguson, honored as one of PPC Hero's "Top 25 Most Influential PPC Experts" for three years in a row, joins Loren Baker to talk about the biggest PPC trends that can help improve your strategy. In the coming year, businesses will no longer be able to rely on third-party tracking, which has be...

Many large organizations already know it to be true: WordPress is a great CMS solution.  So what do enterprises need to know about WordPress SEO to be successful?  Shelly Fagin, Director of Growth Marketing & SEO for Credit Karma, joins Loren Baker to discuss how enterprise sites can best use WordPress. For WordPress to function smoothly, transparency, communication, and acknowledging wins are vit...

Optimizing your WordPress website is a never-ending job.    But that doesn't mean it has to be hard or complicated.    Syed Balkhi, founder and CEO of Awesome Motive joins Loren Baker for a discussion around tools that will make your WordPress SEO simpler.   With a community-first approach, Syed's team was able to solve users' problems, partner with other tools, or build tools for free. The value...

Would you like to get high-level leads? Who doesn't!     Using surveys as a lead generation and brand awareness strategy can be very effective.    Join Shelley Walsh, Special Projects Editor at Search Engine Journal and Founder, Loren Baker, as they use our State of SEO 2021 Report as a case study. (You can find a copy here: https://www.searchenginejournal.com/state-of-seo/ )   They discuss the wh...

Google ranking factors are usually a hot topic of debate in the SEO industry.     While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor.    So the Search Engine Journal team set out to separate fact from fiction.    Join Search Engine Journal's Assistant Edi...

Have you ever thought of using Snapchat for marketing?   Snapchat is more than a camera tool and social media network  – it's also a keyword discovery engine!    Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users.   Aside from discovering and exploring trends that...

Looking to open or grow new marketing channels for your business?    Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic.   Lindsay Shearer, the owner of Pins4Profit, joins Loren Baker to discuss how to make Pinterest one of your most profitable marketing channels.    There's no other search engine that offers quite a visual experience as Pinterest. y...

Are you considering a site migration?   Migrations are a challenging - and sometimes dreaded - step in SEO.    With site migrations, chances are you're going to run into technical issues and nine times out of ten there's not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to solve critical issues.   Cody Gault, Website Mig...

Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company?   Do you need insights on how to approach online visibility?   When it comes to SEO, success often depends not on what you do but on how you do it.   Eli Schwartz, the author of the book "Product-Led SEO," joins Loren Baker on this episode to discuss long-term SEO strategies and how to implement an...

Do you want to understand search patents better?   With the various Google white papers that come out and the changes in their patents, keeping up could be a task. Ultimately, we are interested in understanding SEO, where it is going, and how it will affect our business.   Bill Slawski, of SEO by the Sea and Go Fish Digital, joins Loren Baker on this episode to discuss Bill's hobby of dissecting G...

Have you claimed your Google Knowledge Panel?   Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors?   Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google's Knowledge Grap...

Are you a link builder or digital PR pro, or you're just getting started? This episode of the Search Engine Journal Show is for you.    Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder.   Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linking, writers vs automation, and also training t...

We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations?   Being a part of the conversation before a migration happens is great... until you get an email saying, "Hey, we've made a change, but why is traffic dropping?". Is migration PTSD setting in? Senior Technical SEO Specialist, Nik Ranger of St...

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.   It takes creativity to overcome the challenges of working regionally. We're here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offer...

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. Mark has been involved in a few adventurous and notable projects over th...

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results. Throughout her career, Alli has...