Search Engine Journal Show

It is possible that what works in SEO now is not what you think. Contrary to popular belief, it's not all about keywords and keyword research - though they certainly help! Today, almost everything works differently, and we're here to find out why. Craig Campbell, Glasgow's top SEO expert, joined me in this episode of the SEJ Show for a candid discussion about what's REALLY working in SEO at the mo...

Sometimes SEO and other marketing integration can be overlooked when you're doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can't do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces. Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce, joined me on the SEJ Show...

Marketplace models drive traffic and revenue while enabling businesses to stay flexible and expand their reach.  In this episode of the SEJ Show, I talk with Ryan Lee, Founder & CEO of Nautical Commerce, about managing marketplaces, SEO for marketplaces, increasing web traffic with marketplaces, and more, especially as we near the holiday season. Last year, the holiday shopping season was huge, es...

PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information.  From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk Williams joins me for a PPC discussion on ecommerce and beyond. The show provides yo...

What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of content management systems. Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses. I don't have to build every page. I create...

In the past few episodes, we've discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.?  Krista Seiden of KS Digital and former VP at Quantcast joined me on the SEJ Show to discuss the benefits and advantages of GA 4 for paid campa...

Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then you'd want to take a look at schema strategy. Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what to watch for in the future.    To achieve that beautiful result, you must translate your content into the...

Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins.  Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google. You'll gain insight into what you can e...

Can a website or network of sites rank with little linking and multiple TLDs? What about a brand that's been built over the past few years being indexed in Google News with a ".news" domain and hitting featured snippets in Google with a separate domain using a ".reviews" TLD? How can this be done and what can we learn from it as SEOs? In this episode, Jon Henshaw, SEO at Paramount+ and the founder...

Thinking about implementing a four-day work week? In this episode, Joe O'Connor of 4DayWeek.com joined me to discuss implementing a four-day week and why CEOs and HR managers should consider trying it. We also discussed the global momentum around the shift in thinking amongst companies.  Offering flexible working or remote working used to be a competitive advantage. It's not anymore. It's now a st...

SEO has become a major part of marketing strategies in the past decade.  As Google's ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going.  In this episode, Mark Spera joined me to talk about  Merchant Center, Growth Marketing beyond long-term SEO investment, the marriage of AI...

So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products. In this episode, Duane Brown joined me to talk about Merchant Center, its data, the importance of feeds, and the all-around Google Shopping experience for Google...

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We've got great news — The future is now.   Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.  John Lee, Microsoft Ads' Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supe...

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!  This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial team and guiding us into our exciting future. Amanda joined me to talk about her new role, content strategy, leadership, and how a solid content strategy, married with a strong editorial team, can empo...

Can't you just call Google and tell them we want to be on the first page?  We just changed keyword strategies last week. Where is our uptick in traffic?  I've just read an article that says we should do x, y, z, and now I'm the expert. Sound familiar?  Whether you're at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality.  Helping non-SEO pros...

Google is always looking for ways to push the limits and make its search engine more intelligent.  Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google's search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, t...

Whether you're in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers.  Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies.  We discussed enhancing your LinkedIn profile to make better connections and drive more leads.   There are not many people who are...

Cookies going away in Chrome?  They already have been eliminated from the most popular browser on the mobile market - Safari.  How does this affect marketing & sales? What about Shopify merchants?  Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond. We talked about the importance of first-party data and the possibility of losing a lot of...

Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands.  Lisa Buyer of The Buyer Group joined me on the SEJ Show to shed light on the Metaverse and what it is.  They talked about this new frontier that's perfect for marketers who want their business in front of consumers -and it's only gettin...

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website's on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You...

Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022....

Excellent content can be a powerful tool for the B2B world.  It's key to know how it will benefit your company and what SEO strategies you should use. Kameron Jenkins, Content Lead at Shopify and ex-Botify & Moz Content Marketer, joined me on the SEJ Show to discuss Content Marketing Strategies for the B2B world and how excellent content can help SEO & multiple marketing channels. You'll get insig...

Wish you could get more organic leads?  Looking for easier, faster ways to propel your site to the top of Google?  They say that tons of high-quality content mean a higher search rank, a higher search rank means more visitors to your site, and more site viewers mean more chances to convert. But who has the time and resources to create enough content to justify the investment? Jeff Coyle, Co-founde...

We know — bounce rates and marketing analytics can be confusing.  You're getting tons of traffic, but you feel like your bounce rate is high.  What should your bounce rate be? What's a good bounce rate for your industry?  In 2022, the answer lies within your business model.  Kayle Larkin, a Data-driven SEM Strategist at Larkin SEO, joined me on the SEJ Show to discuss breaking out of the comparati...

We know SEO works. We know influencer marketing works. We know affiliate marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we're going to help you capitalize on these tactics. Adam Riemer, CEO of Adam Riemer Marketing, and Regina Fischedick, Senior Partner Manager of Refersion, join me on the SEJ Show to talk about...