Sean Warren Koole

Lisa Sharapata, the VP of AI and Go-To-Market Strategy at Metadata, breaks down how LLMs are changing B2B buying, why third-party intent data is crumbling, and what modern GTM and ABM actually look like when you start with real customer insight instead of dashboards. She shares stories from healthcare and tech, how to get out into the market, and why brand, sales expertise, and experimentation mat...

James Wirth talks about how AI is changing search and what that means for marketers. He covers topics like AI Overviews, AI Mode, and large language model optimization. James also explains vector embeddings and why the fundamentals of SEO are still important. You'll hear practical tips for making your pages easier for AI to cite, how to measure results beyond just clicks, and why it helps to t...

In this podcast episode, Len Ward from Commexis breaks down how AI is changing marketing. We talk about why CAC and LTV matter more than ROAS, and how to move from searching for answers to getting instant solutions with AI. You'll hear how to budget for AI, get your data ready, and use chatbots to help your business. We also look at Google vs. ChatGPT, wearables, privacy, and share simple ways...

In this podcast episode, James Layfield explains how an email-based AI coworker, called Sam, helps teams understand what their software can do, identify where tools overlap, and make quicker, data-driven decisions about which subscriptions to keep or eliminate. We talk about the challenges of software sprawl, the impact of buying tools out of fear of missing out, and how to effectively test whethe...

Causal AI can help teams make smarter, faster decisions about how they go to market. I had a conversation with Mark Stouse, CEO of Proof Analytics, to discuss topics like time lags, the reasons many AI proof of concepts don't work out, what it takes to put models into practice, and why causal analytics can offer more meaningful results than just spotting patterns 🧠 Here's an overview of what we c...

You don't need the best equipment to launch a great podcast. You need a process, a clear understanding of who you want to help and how, and a willingness to learn in public. In this episode, Garren Parkins from Riggg and I talk about how to quickly get started. We focus on what really matters: prioritizing progress over perfection, moving forward instead of getting caught up in appearances, an...

Today's guest is Philip Portman, the founder and CEO of a business texting platform called "Textdrip." He's the host of the "Success Is" podcast and author of "Three Keys to Success." In this episode, Phil breaks down when to use AI, why text beats email for speed-to-lead, how to hire your first executives, and the routines that keep founders sane, healthy, and scaling their business. Chapters: 00...

In this podcast episode, Christian Espinosa, founder of Blue Goat Cyber, explains how medical device cybersecurity works. He covers attack entry points, supply chain risks, and what the FDA looks for. We also talk about the business side, like why focusing on a niche matters, how to build SOPs that actually scale, and what it takes to lead a team through tough decisions. Christian shares his take...