Screw It Just DO It with Alex Chisnall

When the world shut down in 2020, most entrepreneurs hit pause. Andrew Salter hit “go.” In this episode, I speak with Andrew, Co-founder and CMO of DIRTEA, the UK-based functional mushroom brand that’s grown into a global wellness movement. What started as a pivot during the pandemic has become one of the fastest-growing lifestyle brands in health and wellness. Andrew and his brother Simon launche...

In this Bite-sized Screw It Just DO It episode, I sit down with Adam Rossiter and Elliot Dawes, co-founders of Bulk, one of the UK’s biggest sports and active nutrition brands. What started as two university friends buying supplements from the US turned into a £100 million company built without a single penny of outside investment. Adam and Elliot share how they started with £3,000 on a credit car...

What drives someone to launch a sushi restaurant with robots, conveyor belts, and a million-pound setup when they’ve never worked in hospitality? In this episode of Screw It Just DO It, I sit down with Simon Woodroffe OBE, the visionary founder behind Yo! Sushi and YOTEL, to talk about risk, creativity, and why going bigger can sometimes be safer. Simon shares how he went from designing rock and r...

What does it take to start a billion-dollar company during a financial crisis? In this Bite-sized Screw It Just DO It episode, I sit down with Oscar Höglund, co-founder and CEO of Epidemic Sound, to hear how he turned a broken music licensing industry into a global platform used by millions of creators. Oscar shares how he and his co-founders launched Epidemic Sound in 2008 at the height of the re...

When most graduates were applying for traditional jobs, Darcy Laceby made a different choice. At 20, she co-founded Absolute Collagen alongside her mum, Maxine, transforming bone broth experiments at their kitchen table into a £50 million challenger brand. In this conversation, Darcy shares the reality of building a beauty business from scratch, navigating early investment decisions, scaling a dir...

On this Bite-sized Screw It Just DO It, I sit down with Nir Eyal, bestselling author of Indistractable, to unpack the real reason entrepreneurs get stuck. Nir shares how distraction doesn’t come from phones, emails, or social media, but from within. He explains how boredom, stress, and loneliness drive us towards procrastination and how learning to manage internal triggers can change everything. N...

On this episode of Screw It Just DO It I sit down with Boris Diakonov and Eduard Panteleev, the co-founders of ANNA Money, the UK-based business account built to make life easier for small business owners. ANNA combines finance, admin and tax tools in one AI-powered platform, complete with its trademark humour and cat logo. In this conversation we cover the “screw it” moment that pushed them to la...

There are moments in life when everything falls apart. For Lewis Howes, it was a combination of his father’s serious accident, a career-ending sports injury, and the global financial crash. He found himself broke, directionless, and living on his sister’s couch. In this Bite-sized Screw It Just DO It episode, Lewis shares how those challenges forced him to think differently. He began seeking mento...

This week on Screw It Just DO It I sit down with Pip Murray, the founder of Pip & Nut, the UK’s fastest-growing natural nut butter brand. Pip’s story starts with a marathon training run that sparked an idea for a better product, free from palm oil. That idea turned into Pip & Nut, now stocked in over 8,000 stores and recently crowned the number one nut butter brand in the UK. We cover how...

When I sat down with Mike McDerment, founder of FreshBooks, his story reminded me why narrowing focus is often the smartest path to growth. In this Bite-sized episode, you’ll hear how Mike turned a small design problem into a billion-dollar company by obsessing over one specific customer segment. Mike shares how he resisted the temptation to serve everyone, instead targeting only web designers for...

This October we’re bringing together the UK’s most ambitious founders, investors, and business leaders for two days of no-fluff insights, practical workshops, and high-value networking at the Festival of Entrepreneurs 2025. In this episode, I’ll walk you through what the festival is, who it’s for, and what you can expect when you join us at the NEC Birmingham. From scaling strategies to funding op...

In this episode of Screw It Just DO It, I sit down with Nell Daly, founder and managing partner of Revenge Capital. Nell went from a career in clinical psychology to raising a $70 million fund designed to back overlooked and underestimated founders. She explains how her experiences working with people struggling financially shaped her mission to help entrepreneurs access capital, why networking an...

In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Richard Reed, co-founder of Innocent Drinks, who sold the smoothie brand to Coca-Cola for over $500 million. Richard shares how Innocent started as three friends selling smoothies at festivals and grew into Europe’s leading healthy drinks company without a master plan or exit strategy. He explains why mission and friend...

I’m joined by Jo Dalton, a serial founder, investor, and champion of female entrepreneurs — to talk about what it really takes to build leadership teams, back founders, and scale businesses without losing your edge.   Jo founded JD & CO after years in corporate, determined to create a recruitment firm that actually supports entrepreneurs instead of chasing commission. She’s helped early-stage...

In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Lord Karan Bilimoria, founder of Cobra Beer, as he shares the story of how he built one of the world’s most recognisable beer brands from scratch. He launched during a recession, with no credibility, no resources, and fierce competition from global giants. What he did have was resilience, determination, and the ability...

In this episode of Screw It Just DO It, I speak with Maxine Laceby, founder of Absolute Collagen. Maxine launched the business at 50 from her kitchen table after raising her two daughters, turning a simple idea for bone broth into one of the UK’s fastest-growing beauty supplement brands now valued at over £50 million. She shares how her journey was never about chasing investor returns but about do...

When the world shut down, Maria Hatzistefanis doubled down. In this episode, I sat down with the founder of Rodial and Nip+Fab, who shared exactly how she pivoted during the pandemic, scaled her beauty empire to 35 countries, and leveraged both old-school trade shows and new-school DTC strategies to build a global brand. Maria gets honest about the reality of expanding into international markets,...

I’ve spoken to hundreds of founders over the years, but Melissa Snover’s story hits different. This week, I sat down with the force behind Scripted and Nourished, two businesses that are fundamentally changing the way we approach health. From reverse-engineering 3D printers to developing patent-protected technology for personalised vitamins, Melissa didn’t just “solve a problem,” she created an en...

From a pop-up shop to a team of over 20, Candy Kittens is the top in brand building and entrepreneurial persistence. In this bite-sized episode, I talk with Jamie Laing and Ed Williams about the first hires, building a team organically, and how they launched a sweet brand with zero background in food or drink. You’ll hear how they leveraged social media and created a nationwide “sweet team” of mic...

When Aron Gelbard co-founded Bloom & Wild in 2013 with just £30,000 in savings, the online flower delivery market had no standout brands, inconsistent quality, and poor customer experience. Fast-forward to today and Bloom & Wild has delivered over 30 million flowers, raised £120M in funding, and pioneered the letterbox flower format that’s now industry-defining. In this episode, Aron share...

In this Bite-sized episode of Screw It Just DO It, I speak with Magnus Grimeland, founder and CEO of Antler, one of the fastest-scaling early-stage VC platforms in the world. Magnus has helped Antler grow to 21 offices across six continents, backing nearly 400 startups in the process. But this conversation focuses on something deeper than capital: community. He shares how they built a global found...

How do you go from a £500 startup to a £200 million brand? On this week’s Screw It Just DO It, I speak to Juliet Barratt, co-founder of Grenade. If you've ever picked up a Carb Killa bar, you’ve seen the impact of brand, timing, and relentlessness in action. Juliet and her husband launched Grenade during a recession, built it into a market leader, and sold it to Mondelez for a nine-figure sum....

In this bite-sized episode of Screw It Just DO It , I sit down with Julian Hearn, founder of Huel, to unpack the early days of building one of the UK’s fastest-growing food brands. How to systemise and scale from a solo startup Why obsessing over process is the key to future growth Building a culture-first team and hiring for values over skills Stepping away as CEO to let others lead Why location...

Welcome back to Screw It Just DO It, the show where you meet the entrepreneurs who’ve taken risks, built from scratch, and kept going when others stopped. This week I’m joined by Richard Harpin , founder of HomeServe , who scaled a plumbing insurance business into a global £4 billion empire. In this episode, Richard breaks down his 9-step blueprint for building a billion-pound business, covering e...

This week’s Bite-sized Screw It Just DO It episode features a standout moment from my conversation with Al Barratt, the force behind Grenade. We cut straight into the bit where it all started to scale. Al shares how he moved Grenade from a niche protein shake brand into the UK’s best-selling snack bar. He didn’t throw money at it. He focused on brand equity, shelf space, and getting the timing rig...