Screw It Just DO It with Alex Chisnall

Most people never start because they want something. Simon Squibb says that is the problem. Wanting is not enough. You have to need it. In this Founder Classic episode of Screw It Just DO It, Simon explains the single mindset shift that has driven every successful business he has built, invested in, or watched succeed. Turn your want into a need. And once you have done that, learn the three things...

Steven Mendel built ManyPets from an idea into one of Europe's leading pet insurance businesses. But this episode isn't about insurance. It's about finally backing yourself. After years building successful businesses inside large organisations, one conversation with his wife changed everything. She gave him one year. In this episode, Steven discusses: Why he left corporate. The convers...

Jim Cregan was a labourer. He was hosting festival stages dressed as a mermaid. He had no idea what he was doing or where he was going. Then he went to Australia, walked into a petrol station hungover, and found a ready-to-drink iced coffee. That was the moment. In this Founder Classic episode of Screw It Just DO It, Jim tells the complete story of how a single product in a petrol station in Austr...

Alla Ouvarova didn't have experience in food. She didn't have investors lining up. She didn't even have an existing category to enter. Alongside co-founder Anna, she launched Two Chicks and created the liquid egg white category in the UK from scratch. In this episode of Screw It Just DO It, Alla shares: - Why everyone rejected their idea - Starting with £25k instead of £250k - Creating...

Tommy Kelly spent years in the Royal Marines operating in some of the harshest environments on earth. But one lesson carried into business: Do hard things. This became a conversation around discomfort, resilience, burnout and learning to keep moving when life gets difficult. In this Bite-Sized episode of Screw It Just DO It, Tommy talks about the Arctic exercise that nearly broke his unit, the mom...

Simon Woodroffe left school at 16. He got arrested at 19. He built stages for rock bands, sold TV rights, and spent decades figuring out how the world worked. Then at 47, with no restaurant experience, he put his entire life savings on the line and opened Yo! Sushi. It changed everything. In this episode of Screw It Just DO It, Simon and Alex talk about what it actually means to risk it all, why h...

This episode was recorded when Huel was four years old and doing £14 million in revenue. You are listening to it knowing what it eventually became. Julian Hearn started Huel with a simple goal: find 1,000 people willing to pay £45 a month for a nutritionally complete food. Half a million pounds a year. A lifestyle business he could run three days a week. When they hit £750,000 in year one, he knew...

Joe Woodward had what most people would call a dream job. Chief Marketing Officer for the Rajasthan Royals in Mumbai. Ten years building things in sport, music and entertainment. Then the pandemic hit, the rug came out from under him, and he moved home. He sat down to update his CV. He immediately got frustrated. That frustration became Vizzy — a platform built to replace the 500-year-old document...

Raj Thiruchelvarajah was running a health and fitness business when his co-founder sent him a document that changed everything. It was an idea about wearable blood flow restriction technology. Within months, Raj had shut down his original company and gone all-in on Hydro. In this Bite-Sized episode of Screw It Just DO It, Raj explains the exact moment he knew they had to pivot — the internal disag...

For 20 years Dominic Day knew exactly who he was. Professional rugby player. Wales international. Saracens. Bath. Then it stopped. No changing room. No match day. No structure. Just questions. Who am I now? Dad? Founder? Ex-player? In this conversation Dom talks about what it actually feels like when 20 years of identity ends overnight, what the transition from elite sport into business is really...

Daniel Priestley started every one of his businesses on a credit card. No investor deck. No grant. No seed round. A mentor he shadowed, a sales muscle he built from scratch, and a clear-eyed read of where the economy was heading. In this Bite-Sized episode of Screw It Just DO It, I ask Daniel the one question that cuts to the heart of every founder journey: what was the single thing you needed to...

Danielle Close didn’t just launch another skincare brand. After working with Charlotte Tilbury and seeing how little the beauty industry was doing around sustainability, she launched My Skin Feels — creating skincare from fermented food waste. What happened next surprised everyone. Customers started reporting major improvements in eczema, sensitive skin and skin conditions completely by accident....

Leroy Kincaide has lived about five lives already. Undertaker at 17. Professional wrestler. WWE SmackDown. Writer. Director. But this episode isn't really about any of those things. It's about what happens when you see mortality up close at a young age — and how that one experience changes the way you view every decision you'll ever make. In this Bite-Sized episode of Screw It Just DO It, Leroy ta...

Roei Samuel built his first company at 21. Real Sport was a content creation toolkit for the sports industry — working with the Premier League, NBA and NFL — before being acquired by Gfinity in 2018. Then came the identity crisis. The "who am I now?" moment that every founder dreads. What followed was Connected: a fractional talent marketplace that has grown from zero to 7,000 customers...

Eugene Amo-Dadzie has been fast his whole life. He knew it. His teachers knew it. His parents knew it. He just never actually tried. From the age of nine, Eugene was the fastest kid in the school. He grew up watching Usain Bolt and dreamed of the track. But running was always just a hobby — something to enjoy, never something to pursue. His parents pushed academics. His culture valued qualificatio...

Carly Meyers was a professional West End dancer. An injury ended her career with no plan B. That same no-plan-B mentality drove her from Apple business specialist to digital course builder to one of the most practical voices on AI implementation for founders in the UK. In this episode of Screw It Just DO It, I sit down with Carly to talk about why most founders are getting AI completely wrong, why...

If you're buying or selling internationally, there's a good chance you're losing money - without realising it. In this episode, Lawrence Bennett (UK Country Manager of WorldFirst) breaks down the hidden costs most founders overlook when scaling globally. We cover: - Why "convenience" is costing you margin - The double conversion trap - How FX impacts your bottom line - What f...

Kirk Miller spent five years as a plumber who hated every day of it. He was in shape. He had the body. He looked like he had it together. Internally, he was miserable. In 2010, he won the Men's Health cover model competition and used that moment as the proof he needed to jump. He quit with five hours of personal training booked, no car, and a borrowed work van to get around Coventry. As long a...

Thousands of people were already building their own version. No brand. No product. No one selling to them. She saw it… and decided to build anyway. In this Bite-Sized episode of Screw It Just DO It, Laura Fullerton talks about the Screw It Just DO It moment that led her to build a hardware and software business from scratch, why fundraising nearly broke her last year, and the one thing she believe...

Dr Guy Sandleowsky spent six years becoming a vet. He was seeing 20 to 30 pets a day. He was heading toward a specialist surgery career. And he chose to walk away. Not because it was not working. Because it was not enough. He wanted to help hundreds of thousands of animals, not dozens. And he believed a business could get him there. In this episode of Screw It Just DO It, Guy explains how he left...

Roxie Nafousi went from addiction, no purpose and rock bottom… to building a global brand and selling over 1 million books. In this episode, she shares the real turning point that changed everything — and why success isn’t always linear. We also talk about: What rock bottom really felt like The moment everything shifted Building a brand that sells out in 48 hours And why her latest launch didn’t g...

He couldn’t read. Couldn’t write. And was told he had no chance of running a business. So he started one anyway. Decades later he runs a £30 million-plus portfolio: commercial property, a luxury wedding venue, a mastermind for business owners stuck at the two million pound mark, and a growing personal brand. In this episode of Screw It Just DO It, I sit down with James Martin to unpack the full st...

It was meant to be a side project. Six months. No real risk. Two years later, he had quit his job, spent his life savings, and there was no way back. In this Bite-Sized episode of Screw It Just DO It, I sit down with Ben Branson, founder of Seedlip, to unpack how nine generations of farming, a dad in brand design, and one disgusting pink mocktail led to him creating the category of premium non-alc...

Gurthro Steenkamp won a Rugby World Cup. He coached at the highest level in European rugby. He had every reason to stay in that world. Then his daughter asked him why she could never see him like the other children saw their dads. That broke him. In this episode of Screw It Just DO It, Coach G explains how he walked away from a full-time coaching role at La Rochelle at 44 and went all in on his ow...

She had no experience. No funding. And every reason to stay where she was. Instead, she chose a path where failure was almost guaranteed. In this Bite-Sized episode of Screw It Just DO It, Bonita Norris shares the exact morning she chose to explore Everest, what it actually felt like in the dead zone at altitude, and why the summit was nothing like she imagined. Key Takeaways: The decision that ca...