Screw It Just DO It with Alex Chisnall

Would you like to know how you can build out your entire week's content plan from just one pillar piece of content? To take just one piece of content and turn that into 10, 20 and even 30 pieces of content.   On episode #130 I talk you through how you can build your entire week's worth of content from just one piece of 'pillar' content and map out your entire week's social media posts. If you'd li...

"The minute the website launched, two days later, we had an order for 20,000 and that was very much the pivot because that became very full-time, very quickly. Emile and I were both in the kitchen all day, every day for about 3 months, and in the evenings to keep our cash flow afloat we were working as Secret Cinema selling the gummies, with the help of a couple of friends. It was this very viciou...

Successful entrepreneurs F.O.C.U.S Follow One Course Until Successful. If you're anything like the typical entrepreneur then you've got more ideas than you know what to do with. The problem can be that we get distracted by shiny new objects and are forever not following our original business idea through to it's logical and successful conclusion. We're forever launching new products and services,...

"America has the bones of many British businesses, strewn across it, failed British businesses...because at that stage when he was doing business, it was a massive logistical challenge but obviously these days with technology it's been made a lot easier. We were talking to people and they were saying "well, it's going to start with a four" , as in, four-hundred thousand dollars, it'll be 50% bonus...

What's the one thing you can do such that by doing it everything else will be easier or unecessary? In episode #126 I talk about the one thing that stands between you and your goals. The one thing is about getting extraordinary results in every situation.  No matter how success is measured, only the ability to dismiss distractions and concentrate on your one thing stands between you and your goals...

"When we sold that business we actually retired. We went on this phenomenal holiday to Thailand and Malaysia for 6 weeks but after a matter of days, we were both really bored. We were in the pool in Malaysia and we just said "look, we know, we've got to do Grenade now" and the rest is history. It was meant to be a hobby, we were meant to be able to do it from wherever we were in the World but it v...

On a personal level my why is to provide better opportunities and a better life for my two girls. On a wider level still, its to help everybody live the life that they want. On their own terms. To be in control of their destiny. If they so choose. I guess you could call it a Screw it, Just Do it attitude. One of the challenges that we have is that it's becoming increasingly difficult to get our vo...

"Instagram's actually terrible at connecting people in the offline world. And, it really is a photo contest. It doesn't really matter how knowledgable you are or how qualified you are as long as you're taking nice pictures, that's how you're going to grow your influence, and so we're basically saying "look this is total BS", on myCrew , we're championing people of influence versus "influencers". W...

"The January rush happens, every year, in February, people are giving up. How do we fix that problem? Using these 3 things that we've identified, how do we apply that to a product that can tackle that particular industry?  "All of us have jumped on planes and lived overseas and started other companies. Once you've got that passion and bug to try and do something that you really enjoy, it's difficu...

"I love performing but actually, I'm overcoming it now, but I really freeze up and get nervous when I have to talk in public. I like the idea of a performance speech to the public but the free, off-the-cuff, point a camera at me, I just don't become myself. When I performed at the Opera House, you can't see the audience, nice big spotlight, only child here got to be a princess for 13 years, when I...

On today's show, I welcome Timothy Armoo , the 24-year-old CEO and co-founder of Fanbytes , a mobile video advertising platform helping brands like Warner, Apple Music and Sony reach teams through Snapchat and TikTok influencers.  Fanbytes' campaigns have seen then featured in Forbes , Huffington Post and The Times , to name but a few, with Forbes describing them as 'rewriting the rules of social...

Welcome to Episode #119 and on today's show I want to talk about Reload - our first Mid Year Mastermind This event is for you and is being held on May 3rd at the 5 star Hilton Hotel in Bournemouth on the sunny South Coast of England. I've put this together for listeners of the show and it follows on from last year's StartUp & Scale Summit - which Piers Linney from Dragon's Den headlined. I didn't...

"Why are you coming to my site? Who are you? Because personally I couldn't explain to anyone why have you got 6 million visitors coming to your site every month? I know what they're doing on my site, but why are they doing it?" Welcome to episode #118 of Screw it, Just Do it where I welcome Chris Parker. Chris has a problem that most of us would love to have - what to do with 6 million web visitor...

"If the circus is coming to town and you paint a sign saying "Circus coming to the showground Saturday", that's advertising. If you put the sign on the back of an elephant and walk into town, that's promotion. If an elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it that's public relations. If...

"The lowest point in that journey had to be a debt collector coming round to the house. And if I hadn't found that money...that day...then things were getting taken away.  And that's a real blow to your pride. I didn't want to feel that I was letting my wife down. I didn't want to feel that I was letting my girls down. My family down. It was horrible. I think that was the lowest point I ever reach...

“In for £100k, six months before the first ever festival, thinking it was going to cost 100k to put on. I ran out of money. We had to remortgage the house. Had to find another £200k. It cost £300k to put on in year one. I was expecting it to be £100k. It was a big risk and if no one turned up to that front gate on that first day, we would have lost the house. It’s as simple as that. Looking back n...

"I can't accept failure. I can't have it. I will not accept failure..I'm not scared. I'm not frightened and I'm not going to fail". So spoke Ted Baker founder Ray Kelvin in the 2nd part to my live Q and A with him. Ray tells the story of how he started with one shop in Glasgow. He brings us right up to date with Ted Baker currently valued at £1.6 Billion, as well as his latest ventures. These incl...

Welcome to Episode #113 of Screwitjustdoit. On today's show I bring you a 'live' event when I hosted the recently resigned billionaire founder of Ted Baker, Ray Kelvin cbe. On Monday, March 4th Ray resigned, bringing the curtain down on one of the most remarkable careers in British fashion retailing during the last three decades. Sky's Ian King said that Ray's business achievements should be noted...

”Don’t take on Big Money. Because the moment you take on big money, it’s like sliding doors. Your world is determined. You’ve turned left and the options of right will never come back to you ever again. And the amount of people who have never asked themselves ‘Where do I want to be when I’m 70’...put your hands up if you’ve answered that question” At our latest London event, we got FOUR amazing br...

"I've done a lot of pitches and it was just an experience that I don't think that you can replicate or ever go through again. I'm glad I did it but it was just horrific, it wasn't fun! It was very surreal. I've been watching since I was a kid and then you walk into that den and you see these people you've been watching for so long...it was just crazy! I wouldn't do it again!" Dan started his caree...

"I think influencers are a key driver in our brand building process. Today, you're talking a lot of start-ups and scale-ups, every euro we invest needs to come along with a certain return on investment and I think working with influencers, obviously targeted influencers, they can help scale your business, Build that awareness level on a very rapid basis, and add a considerable amount of investment...

"It was really tough times we faced. We were in for a hundred. Run out of money. No banks were loaning. No sponsors were getting onboard. Everyone shut up shop. So, what's the last thing to do. Re-mortgage the house. Which wasn't a good idea at the time. But is a good idea now. Thank god. It ended up costing us £300k to put on. So if no-one turned up on the first day we lost the house. As simple a...

"I've managed things that I didn't even dare to dream of! We played Glastonbury festival, you know, I've been on stage at Glastonbury, something that I've been to for decades as a punter. The DJs that I've worked with are just jaw-dropping. These are people that I've hero-worshipped for years and I'm chatting to them!" On today's show, I welcome Hannah Saunders founder of Big Fish Little Fish, an...

"It was a big risk financially. I was solely responsible for my daughter, I had a big mortgage, I had lots of commitments. The #Screwitjustdoit moment came when I was sat at a breakfast meeting with my clients after 9 months of Ed and I discussing this new business we wanted to set up. He'd just had enough of my delays and my "yes when, yes when, yes when" and he just picked up the phone and said...

"I truly believe that I and Graze would not have been as successful without what I learnt at Innocent. I think it was a good quality start-up and I think it was a good quality scale up and I learnt a lot. I learnt a lot of good things, you know, also some things didn't work which you take a different set of lessons from." So, cast your mind and can you remember a key moment that transformed your l...