Ulrike Rohn
ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry. Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset. Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media. For un...
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Episodes
#35: Navigating different roles and experiences: Film student, film producer, startup founder. A talk with Lennart Mathias Männik (co-founder SetVox, BFM alumnus) 12.06.2026 37:47
In this episode of ScreenME, Ulrike Rohn speaks with Estonian film producer and SetVox co-founder Lennart Mathias Männik about the connections between filmmaking, creative education, and startup entrepreneurship. Lennart reflects on his journey from studying Film Arts at Tallinn University's Baltic Film, Media and Arts School (BFM) to completing a Master’s degree in Culture Management at the...
#34: From banking to fan engagement: An entrepreneurial journey into interactive events. A talk with Ulf Thaler (founder and CEO of Kauri Spirit, Germany) 03.06.2026 29:08
In this episode of the ScreenME podcast, Ulrike Rohn talks with Ulf Thaler, founder of Kauri Spirit, a virtual events marketing agency based in Erlangen, Germany. The conversation follows Ulf’s entrepreneurial journey from banking and corporate marketing to building interactive event experiences for sports, festivals, and brands. Ulf explains how his background in finance still shapes his work as...
#33: Before startups: Building an entrepreneurial mindset in children. A talk with Olesja Rotar (Avatud Kool, Estonia) 30.04.2026 44:17
What does entrepreneurship look like before startups even enter the picture ? In this episode of the ScreenMe Podcast, Ulrike Rohn speaks with Olesja Rotar to explore how an entrepreneurial mindset begins to form in childhood. Moving away from the usual focus on startups, universities, and ecosystems, this conversation goes back to the very beginning: curiosity, initiative, and the ability to noti...
#32: Student entrepreneurs and entrepreneurial mindsets at university. A talk with Anette Kairikko (Turku University of Applied Sciences, Finland) and Merle Levassor (Tallinn University, Estonia) 02.04.2026 54:02
In this episode of the ScreenME Podcast, Ulrike Rohn is joined by Anette Kairikko from Turku University of Applied Sciences in Finland and Merle Levassor from Tallinn University in Estonia. Together, they explore what student entrepreneurship really means today. The conversation takes a broad view of student entrepreneurship, going far beyond start-ups and company creation. The guests discuss entr...
#31: What is entrepreneurial foresight? A talk with Ksenija Djuricic (EM Strasbourg Business School, France) 03.03.2026 47:18
In this episode, Ulrike Rohn talks with Ksenija Djuricic, an expert in entrepreneurship and foresight. They discuss the concept of entrepreneurial foresight, emphasizing its importance as a learned competence that combines deep and broad knowledge. The conversation explores how entrepreneurs can build future-oriented visions, the significance of contextual knowledge, and the role of weak signals i...
#30: Sync Happens: Building a platform for fairer music licensing. A talk with Alice Kattago (co-founder of SyncHub, Estonia) 03.02.2026 39:13
In this episode of the ScreenME Podcast, host Ulrike Rohn talk to Alice Kattago, alumna of Tallinn University's BFM and co-founder of SyncHub, a platform aiming to make music licensing simpler, faster, and more transparent. Starting from her journey through music publishing, artist management, and pan-European music industry research, Alice explains what music sync actually is—and why licensi...
#29: Influencers as entrepreneurs. A talk with Christian Zabel (TH Köln, Germany) 12.01.2026 42:26
In this episode of the Screen Meet podcast, Ulrike Rohn interviews Christian Zabel about the evolving landscape of influencers as entrepreneurs. They discuss the changes in influencer operations over the years, the unique characteristics that differentiate influencers from traditional entrepreneurs, and the key competencies required for success in this field. The conversation also touches on the i...
# 28: Translating between academia and industry. A talk with Ermo Säks (Tallinn University's BFM, Estonia) 08.12.2025 40:22
In this episode of the ScreenME Podcast, host Ulrike Rohn speaks with Ermo Säks , a PhD researcher at BFM and member of Tallinn University’s EXU (Enterprise x University) team, who brings nearly two decades of entrepreneurial and television-production experience into the academic world. Together, they explore why entrepreneurship education is becoming increasingly important for media students, dra...
#27: Fixing rights management in the age of AI. A talk with Philippe Rixhon (Chair of Management Board at Valunode, Estonia) 01.10.2025 55:50
In this episode of the ScreenME Podcast, host Ulrike Rohn talks with Philippe Rixhon, chair of management board at Valunode, about one of the most pressing challenges facing today’s creative industries: how to manage and protect content rights in a world of generative AI and global digital distribution. Philippe shares his journey from early research and policy consulting for the European Commiss...
#26: When passion turns harmful: On well-being & creative careers. A talk with Mark Deuze (University of Amsterdam, Netherlands) 03.09.2025 1:04:28
Media work can feel like a dream—and still make you sick. In this ScreenME episode, host Ulrike Rohn talks with Mark Deuze (University of Amsterdam) about his new book, Well-Being and Creative Careers: What Makes You Happy Can Also Make You Sick (Intellect) . Drawing on industry surveys and occupational health research, Deuze unpacks three structural stressors that repeatedly show up across film/T...
#25: Triple transformation and entrepreneurial thinking in the creative sector: A talk with Marta Materska-Samek (Jagiellonian University, Poland) 21.08.2025 39:05
In this episode of the ScreenME Podcast, host Ulrike Rohn talks with Marta Materska-Samek—assistant professor at Jagiellonian University, Chair of the Creative Industries Working Group at the Polish Ministry of Development and Technology, and expert in cultural innovation and policy. Their wide-ranging conversation dives into the concept of the triple transformation —digital, green, and social—and...
#24: Beyond the pitch: Rethinking training for film producer success. A talk with Niall O'Leary (Munster Technological University, Ireland) 02.07.2025 41:58
In this episode of the ScreenME Podcast, host Ulrike Rohn speaks with Niall O’Leary from the Hincks Centre for Entrepreneurship Excellence at Munster Technological University, Ireland. Together, they dive into how evidence-based entrepreneurship research can reshape training for film producers, drawing from the CresCine project that aims at understanding and enhancing the international competitive...
#23: From zero to hero: Building Estonia’s audiovisual ecosystem. A talk with Martin Aadamsoo ( Magnum AS, Estonia) 02.06.2025 39:50
In this episode of the ScreenME Podcast, host Ulrike Rohn is joined by Martin Aadamsoo , one of the key figures behind Estonia’s transformation from a collapsed post-Soviet film landscape to a thriving, internationally recognized audiovisual ecosystem. Martin shares his firsthand experience building crucial institutions—including the Baltic Film, Media and Arts School (BFM) and Estonia’s first reg...
#22: Entrepreneurs without startups: Empowering early-stage researchers with an entrepreneurial mindset. A talk with Tanya Escudero (Tallinn University, Estonia) 07.05.2025 1:08:08
In this episode, host Ulrike Rohn is joined by Tanya Escudero to delve into an often-overlooked area in academic training: the entrepreneurial mindset. Drawing on their experience designing and teaching a course for PhD researchers at Tallinn University in Estonia, developed within the framework of the C-Accelerate project funded by the European Union, Ulrike and Tanya discuss how entrepreneurial...
#21: Leading through change: AI, journalism, and the future of media leadership. A talk with Päivi Maijanen, (LUT University, Finland and University of Trento, Italy) 03.04.2025 39:05
In this episode of the ScreenME podcast, host Ulrike Rohn is joined by Päivi Maijanen, Associate Professor at LUT University Business School in Finland and Visiting Professor at University of Trento, Italy. Päivi brings decades of experience studying strategic leadership and organizational change in media companies, with a particular focus on how technology — and more recently, generative AI — is...
#20: Revolutionizing film production with AI: Chad Bowser’s vision for Estonia. A talk with Chad Bowser (Managing Partner of a Stealth Mode Start-Up Operation based in New York City, United States of America) 17.03.2025 43:52
Description: In this episode of ScreenMe Podcast , Ulrike Rohn sits down with Chad Bowser , a producer, entrepreneur, and innovator who is challenging traditional filmmaking models. With a background in Hollywood, tech startups, and music production, Chad is now exploring how AI, virtualization, and decentralized collaboration can reshape the way films are made. Chad shares his vision of a "n...
#19: On producing pop culture content, studying advertising, and launching a production company at the age of 15. A talk with Kirill Volkov (Founder of Wedia Productions, Estonia, and BFM graduate, Estonia) 13.02.2025 46:16
In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Kirill Volkov, a graduate from the BA study program in Advertising and PR at the Baltic Film, Media, and Arts School (BFM) and the founder of Wedia Productions. Kirill shares his journey from being a self-taught teenage videographer—experimenting with a drone and an action cam—to becoming an award-winning producer collaborat...
#18: On being an innovative communication facilitator: Harnessing narrative journalism and entrepreneurial vision. A talk with Daniel Vaarik (Founder of Levila, Estonia) 09.01.2025 50:45
In this compelling episode of the ScreenMe Podcast , host Ulrike Rohn from Tallinn University's Baltic Film, Media and Art School dives into the world of narrative journalism and media entrepreneurship with Daniel Vaarik, a well-known innovator in the media industry in Estonia. Daniel is the founder of Levila, a groundbreaking media channel that produces investigative stories, documentaries,...
#17: From film school frustrations to entrepreneurial success and award-winning productions in Africa’s media landscape. A talk with Fidel Namisi (Screenwriter and producer, South Africa) 02.12.2024 44:12
In this episode of the ScreenME podcast, Ulrike Rohn sits down with Fidel Namisi, a Kenyan-born, South Africa-based screenwriter and producer with multiple international awards to his name. Fidel shares the journey that led him to launch his own production company, following a frustrating experience in a theoretically focused film school that pushed him to seek hands-on creative experiences. Fidel...
#16: Innovation labs uncovered: Bridging academia, industry & creativity in media. A talk with Ana Cecília (Pontifical Catholic University of Rio Grande do Sul, Brazil) 04.11.2024 39:28
In this episode of the ScreenMe Podcast, host Ulrike Rohn speaks with Ana Cecília, a researcher and professor specializing in innovation labs within the media sector. They explore the concept of innovation labs, their interdisciplinary nature, and the role they play in fostering creativity and problem-solving in media. Ana shares examples of various innovation labs, discusses the importance of inn...
#15: The power of video storytelling and the need to own your platform. A talk with Silver Laadoga (Founder and CEO of Videolevels, Estonia) 03.10.2024 27:35
In this episode of the ScreenMe podcast, Ulrike Rohn engages in a conversation with Silver Laadoga, an expert with 20 years of experience in video and audio streaming. Silver shares his journey as the founder of Videolevels—a company that helps businesses to launch their custom streaming platforms. They delve into the future of video content, the importance of companies owning their own streaming...
#14: Harnessing data and innovation in the film industry. A talk with Alex Stolz (Founder and CEO of Future of Film, United Kingdom) 12.09.2024 40:08
In this episode of the ScreenMe podcast, Ulrike Rohn interviews Alex Stolz, the founder and CEO of Future of Film. They discuss the current dynamics in the European film industry, the role of data analytics in connecting films with audiences, and the importance of innovation and entrepreneurship in the industry. Alex also talks about the Future of Film Incubator, which supports filmmakers in devel...
#13: Towards value-oriented entrepreneurship teaching. A talk with Apurva Ganoo. (Aalto University School of Business, Finland) 21.08.2024 31:51
In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Apurva Ganoo, a lecturer in entrepreneurship at Aalto University School of Business in Finland. Together, they dive deep into the critical aspects of teaching entrepreneurship and redefining the concept of value in this field. Apurva shares his insights on creating an engaging, inclusive, and practical entrepreneurship educ...
#12: Web3's transformative impact on the media industry. A talk with Christian Hoffmeister (Founder and CEO of DCI Institute, author of Google Unser and Tokenized, Germany) 18.06.2024 50:20
This episode of the ScreenME Podcast features Christian Hoffmeister, founder and CEO of DCI Institute, strategic advisor on Web 2 and Web 3 business models and author of multiple books, including Google Unser and the first NFT-connected book Tokenized. In his chat with the ScreenME Podcast host Ulrike Rohn, Christian Hoffmeister discusses the significant potential and future implications of Web3...
#11: The role of imagination in navigating entrepreneurship and collaboration in education. A talk with Martin Hansen (Executive Senior Advisor, VIA University College, Denmark) 08.05.2024 30:21
In this episode of the ScreenME podcast, our host Ulrike Rohn engages in a conversation with Martin Hansen, Executive Senior Advisor at VIA University College in Denmark, which has 20,000 students across 8 different campuses. At the core of the conversation lie the concept of imagination and imagineering and their role in driving entrepreneurial ventures, entrepreneurial teaching, as well as unive...
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