Screen & Sponsor

In this episode of Screen & Sponsor , Olivia speak's with Sheila Holman , head of marketing at the U.S. Postal Service, and Brendan Gaul , president of Traverse32, about the revival of the classic USPS character Mr. Zip in a new animated children’s series . Sheila explains why now was the right time to reintroduce Mr. Zip and how USPS is reaching preschool audiences on YouTube through a partne...

In this episode of Screen & Sponsor , Olivia Morley speaks with Ramon Soto , SVP and Chief Marketing and Communications Officer at Northwell Health , about how the health system is leveraging film, TV, and long-form storytelling to reimagine healthcare marketing. Soto shares how Northwell built a branded entertainment studio inside a sprawling healthcare system, how the team navigates patient...

In this episode of Screen & Sponsor, Olivia Morley and Jessie Holder sit down with John Partilla , CEO of Screenvision Media , and Erik Dochtermann , CEO of MODCo Media , to examine the role of cinema in modern advertising—and whether the movie theater might be one of the last places to truly capture attention at scale. John and Erik discuss how cinema advertising fits into broader media plans...

In this episode of Screen & Sponsor, co-hosts Olivia Morley and Jessie Holder talk with Nema Vand —director at VaynerX's Eva Nosidam Productions . and former cast member of Bravo’s Shahs of Sunset—about what it means to build a career at the intersection of personal brand, unscripted entertainment, and agency-led creative strategy. Nema walks us through how his Bravo experience shaped his dire...

In this episode, co-hosts Olivia Morley and Jessie Holder interview Tasha Day , VP of strategy and planning at Exverus Media , to dive into the groundbreaking series, The Chosen. Known as one of the largest crowdfunded media projects of all time, The Chosen is a historical drama series depicting the life of Jesus and his apostles, and recently premiered its highly anticipated fifth season in theat...

Welcome to the first episode of Screen & Sponsor ! I’m Olivia Morley, here with my co-host Jessie Holder, and we’re kicking off this season by diving into how brands are reshaping the world of entertainment. In this debut episode, we’re talking with Oscar-winning producer and Sugar23 CEO Michael Sugar and Daniel Rosenberg , founding partner at Piro—a creative agency and production company that...

What happens when Hollywood and marketing collide? Join me for season one, as I explore how brands are revolutionizing film production and reshaping the way you and I experience cinema. We'll learn how industry players in Hollywood and on Madison Avenue are working together to give us films like the Barbie movie. FusionFront Media presents, Screen & Sponsor: The New Era of Filmmaking. Follow F...