Scrappy to Scalable: Human centered AI that drives growth!

Want to make money online in 2025? This entrepreneur mindset conversation will change how you think about business growth forever. 21-year-old Jaryd Visser shares the exact sales strategy and digital marketing 2025 playbook that took a business from debt to $75K in 30 days. If you're building an online business, struggling with lead generation, or trying to figure out your sales funnel — this is t...

What if your business stopped depending on you to survive? In this episode, Victoria Peterson, CEO and Co-Founder of Productive Dentist Academy, shares what it really takes to build a business that can scale, create long-term value, and eventually run without the founder. From starting as a dental hygienist to leading a $5–6M fully virtual company recognized on the Inc. 5000 list multiple times, V...

In this episode, Felipe Crook sits down with Jaime Manzanera, founder of Amicus Infinitum, to break down a powerful journey from building and selling a software company to becoming a fractional M&A team helping business owners scale through acquisitions. Jaime shares how NLP (Neuro-Linguistic Programming) shaped his decision-making, why he uses contrast as feedback, and how the Waze/GPS analog...

If you’re thinking about starting — or scaling — an e-commerce business, this episode will save you years of costly mistakes. Felipe Crook sits down with Shawn Khorrami, serial entrepreneur and founder of ePlaybooks, to break down what it really takes to build and grow consumer brands across Amazon, Walmart, Shopify, TikTok, and other major sales channels. Shawn shares how his entrepreneurial jour...

Sales systems are breaking — not because teams aren’t working hard, but because they’re built without alignment, focus, or humanity. In this episode, Dionne Mejer, Founder & CEO of Revenue by Design, joins Felipe Crook to break down how founders and sales leaders can build scalable sales organizations using a people + process + technology approach — without burning out teams or losing trust wi...

In this episode of From Scrappy to Scalable, we dive deep into what holds women business owners back from breaking past the $1M revenue mark—and what it really takes to scale a small business into a high-performing, sustainable company. We explore why only 2.7% of women-owned businesses reach seven figures, the hidden cost of underpricing your services, how to identify your ideal client, and the e...

If you’re trying to figure out how to scale your business without destroying your culture, this episode is for you. In this conversation, Felipe Crook (co-founder of Caldor Dynamics) sits down with Randy Pennington, a Dallas-based author, speaker, and advisor who has spent decades helping organizations navigate change, build accountability, and create cultures that actually win.   Randy breaks dow...

You started a nonprofit to change lives, not to stay up at night worrying about payroll, the IRS, and HR fires. 😅 In this episode of Scrappy to Scalable, host Felipe Crook sits down with Janneh Wright, Founder & CEO of Primus Business Management, who has spent over 23 years helping nonprofits and community-driven organizations build real businesses that last. Janneh shares how 9/11 unexpected...

In this episode, Felipe Crook sits down with Russell Disberger — CEO of Aspen Business Group and a consultant who has helped over 4,000 executives, founders, and organizations across 30+ years. If you’ve ever wondered why companies really fail, how to scale without chaos, or how to build teams that don’t fall apart, this conversation is a goldmine. Russell reveals: *Why people—not technology—deter...

“In this episode, Felipe Crook talks with Jeffrey Strauss, Director of IT and Workplace Operations at Docker, the world’s #1 developer platform used by millions of engineers. Jeff shares leadership lessons from his time at Netflix, Twitter, Snapchat, and Tinder, and how he bridges the gap between technology and humanity in the workplace. They dive deep into the future of AI, change management, and...

What really drives scale? Serial entrepreneur Robert Manasier shares why growth isn’t about shortcuts—it’s about people, systems, and brutal honesty. In this episode, we explore how Robert has built companies across industries and continents by leading with purpose, testing assumptions against the market, and building systems from day one. You’ll learn the key difference between growth and scale,...

What can small and midsize business leaders learn from Silicon Valley’s greatest success stories? In this episode, Caldor Dynamics co-founder Felipe Crook talks with Jennifer Selby Long, founder of Selby Group, who has coached executive teams at Cisco, LinkedIn, Airbnb, Mozilla, and Ciena. Jennifer shares how founders can shift from “doers” to “leaders,” build sales confidence, and navigate the gr...

What happens if we fail to govern AI responsibly in the next 24 months? Will it be profits, people, or public trust that collapse first? In this powerful episode, Felipe Crook sits down with Nikki Mehrpoo, a globally recognized leader in AI governance and responsible AI. From her career as a litigator, judge, and educator to creating the EEE AI Governance Protocol, Nikki has dedicated her work to...

How do you move past self-doubt and imposter syndrome to unlock your true potential? In this episode, Felipe Crook speaks with Michele Delgado, founder of Hartmetrics, who coaches leaders, solopreneurs, and professionals through the roadblocks that hold them back. Michele shares how she transitioned from a long career in travel and hospitality to building her own coaching business during the pande...

What if you could save 15+ hours a week with automation? In this episode, Felipe Crook interviews Archer Lawrence, CEO of Loophole Automation, a company that helps event businesses and SMBs streamline operations by tackling repetitive, boring tasks. Archer shares how his background in the events industry inspired Loophole Automation’s mission: eliminate bottlenecks, speed up proposals, and free bu...

What does it take to launch safe, compliant products in today’s market? In this episode, Felipe Crook sits down with Rachael Shagott, founder of Best Practice Quality, who brings over 40 years of experience in quality assurance, regulatory compliance, and product safety. Rachael shares how she helps startups and global brands navigate complex regulations, manage recalls, and design safer products...

In this episode of Scrappy to Scalable, brought to you by Caldor Dynamics, we dive into how fractional executives and AI are transforming the way businesses grow with guest Stephanie Warlick, founder of 5FT View Consulting. With 30+ years of leadership experience in operations, HR, and finance, Stephanie has built one of the most impactful fractional executive collectives in North America and Euro...