Brian Saemann

Scope Shift

Business EN ↓ 30 episodes

Scope Shift is the podcast where digital marketing leaders and agency owners pull back the curtain on what’s actually working in ever-changing digital marketing landscape. Hosted by Brian Saemann, a 16 year agency vet, each episode dives into the pivots, power moves, and “oh crap” moments behind building a successful and profitable marketing team and business. How do you survive your next Scope Shift? Tune in to get some ideas!

Author

Brian Saemann

Episodes

Scaling with Purpose: How Values Build Stronger Ep5 27.07.2025 22:59

In this episode of The GoBeyond SEO Show, Brian Saemann sits down with Chris Rothenberg, Co-Founder of Beyond Blue Media—a full-service digital marketing agency known for its radical transparency and mission-driven approach to client success. 🎯 What You'll Learn: ✅ Why radical transparency is the cornerstone of Beyond Blue Media's client relationships ✅ How value alignment and knowing y...

Demystifying Agentic AI & GEO/SEO Ep4 24.07.2025 20:39

In this episode of Scope Shift, Brian Saemann sits down with Chris Raulf , founder and CEO of Boulder SEO Marketing, to dive into how Agentic AI is reshaping SEO—and why brands must evolve their digital strategies to stay competitive in this AI-powered era. 🎯 What You'll Learn : ✅ What Agentic AI is and why it matters for marketers ✅ How AI-powered assistants are transforming content strate...

Strategy Over Tactics: How To Align Marketing With Real Business Growth Ep3 22.07.2025 25:21

In this episode of Scope Shift Podcast , Brian Saemann sits down with Janet Bartoli, founder of Bartoli Consulting Group, to explore how modern SEO, marketing strategy, and AI intersect with real business outcomes like pipeline and revenue. With over 20 years of SEO and digital marketing experience across companies like LexisNexis and Accenture, Janet shares how she transitioned from consultant to...

Performance Advertising to Drive Growth (from an ex-Googler) Ep2 22.07.2025 21:21

In this episode of Scope Shift , Brian Saemann sits down with Ben Lund , Founder of Rise Marketing Group , to explore how performance-based digital marketing agencies can scale through personalization, diversification, and smart client alignment—all while staying profitable. 🎯 What You'll Learn: ✅ How Rise Marketing evolved from a paid ads shop to a full-service performance agency ✅ Why persona...

The Constantly Evolving Digital Advertising Space - Ep 1 17.07.2025 26:17

🎙️ In this episode of Scope Shift, Brian sits down with Anthony Higman, CEO of Adsquire, to explore the fast-evolving world of paid search—especially how AI, shifting user behavior, and Google’s ever-changing SERPs are disrupting digital advertising. Anthony brings years of frontline experience running high-performance PPC campaigns for law firms and navigating volatile shifts in Google Ads, LSA,...