Science Communication Accelerator - scicomX (scicomm, social media, and digital science marketing)

Not even a year ago a new audio only smart phone app made big waves. Its name was clubhouse and suddenly every entrepreneur and political actor who had an iPhone had to have an account. Social Audio had taken the stage. Now a year later, clubhouse has gotten a lot of competition for example Twitter Spaces, Spotify Greenroom, and Facebook Live Audio Rooms to only name a few. While the first big wav...

Communicating science gives visibility to your research, but it also builds your personal brand. A personal brand is what people talk about you when you are not in the room. If you want to use your scientific content to not only to talk about science but also want to build your brand a bit more professional, then this episode is for you. For this episode I am joined by Cornelia (Connie) Böhm, who...

YouTube is one of the major content platforms for video. Videos are great to create engaging content around scientific topics, but oftentimes science evolves around things and processes that can hardly or not be filmed. Animation is a means to nevertheless help to create knowledge around these topics. In order to understand YouTube and animation better I invited Lizzy Steib to the scicomX podcast....

Initially started as a business platform to share CVs, Linkedin has grown into a fully fledged social media network. It is regularly used by researchers and scientists to share knowledge, build networks and find industry partners to collaborate with. To get grips on the platform I invited Mike Young to the Science Communication Accelerator Podcast. Mike is based in Copenhagen and trains researcher...

Who is your target audience? This is the most important questions that needs answering when crafting a communication strategy for a research project, says Elmar Bartlmae. Elmar is the managing director and co-founder of the European Science Communication Institute (ESCI) - which is based in Oldenburg, Germany. He heads a 20+ team with whom he supports the science communication activities of EU and...

Instagram is one of the largest social networks. To figure out how science communication can work on Instagram I invited Sophie Milbourne (aka. @soph.talks.science) to the podcast. Sophie is a science communication consultant and helps scientists communicate research with confidence through social media, writing, podcasts and videos. Make sure to connect with her on Instagram :-).  In the first ha...

Twitter. A live stream of news and one of the largest social media networks. It is also one of the most appreciated networks amongst scientists.  In this episode science communication consultant Elodie Chabrol and me will give you and overview on how Twitter works and how you can communicate your science on it. See below all the tips and tools that we mention during the episode.  I am also a stude...

How to use and act on social media? If this is a question that you have been asking yourself, then this episode is for you. In this episode I talk to Marcel Bogers from Uni Eindhoven who has published a correspondence in Nature with five principles for scientists on social media. They are: see and be seen, select and specialize, serve, socialize, strategize. And in this episode we will cover them...

Science communication and social media is not an end in itself - they both are means to creating impact for scientific results, so that we are informed on how to create better societies. Julie Bayley - today's guest on the scicomX podcast - says powerful sentences like "impact of science is change outside of the academic bubble". And because of these powerful sentences and her enthusiasm for her w...

Social media is the place where the attention is. Hence, social media is one of the grand opportunities for science communication. Everyone in the developed world has a smartphone, and we all have these devices with us 24/7. To not harness social media for science communication is a loss. Hence, in this episode I sketch out how you can craft your first digital science communication strategy and wh...

The goal of the Science Communication Accelerator Podcast is to create a knowledge hub for science communication on social media. In this first episode I give you an overview of why I think that social media is a great ways of communicating science and I give you an overview over the first 10 episodes.  Please reach out to me if you have any science communication or social media related questions....

Launch August 24th.  How to empower scientists, universities, and research organizations to share more science on social media? That was a question I asked myself over the last 12 months. This question is paramount when we look at all the challenges that are manifesting around us, from the Covid pandemic to racism and inclusions issues, as well as climate change.  Yet, all too often research resul...