Science Communication Accelerator - scicomX (scicomm, social media, and digital science marketing)

For many of us researchers, communicating science is something that we do in addition to writing papers, teaching, supervising, and acquiring research grants. Sometimes, it can be overwhelming because it comes on top of all the other responsibilities. However, today's guest demonstrates that one doesn't need to be overwhelmed to be successful on social media while maintaining a regular job...

Antje leads a 45 communications team across five countries in probably the most political research organization in Europe, the European Commissions own Joint research centre. Check out this episode to learn how they prioritize content, how they brand the organization and how they help researchers communicate their science. Find Antje on LInkedIN and on Twitter/X . --- The Science Communication Acc...

How to juggle research work, supervision, and science communication? It can be challenging at times to bring all of it together. In this episode, we learn how Prof. Kimberly Nicholas manages this challenge. Kimberly has a PhD from Stanford (note: fixed typo here), has written dozens of peer-reviewed journal papers, and on the side, she creates climate science content. She runs a newsletter and has...

In this episode I structure a science communication strategy with PhD student Saad Ahmed. Ahmed researches and develops sustainable business models (SBM) for the battery value chain considering reusing, repurposing, and recycling the batteries. In this episode I sit down with him and we go through the basic questions that help anyone to build his/her first communication strategy. Check it out if y...

Embark on a captivating journey with Ana Godinho , Head of Education, Communication, and Outreach at CERN, as we explore the evolving landscape of science communication and brand building within the European academic system. Discover CERN's communication development over the years and their current strategies both offline and online. Note, CERN is the first research organization that is about...

Today we learn from Torill Sommerfelt Ervik on how to start a successful popular science podcast. Torill is a communication advisor at the University of Bergen and she runs the UIB POPVITEN Podcast which has garnered > 66.000 streams. In this episode she tell us how she started the podcast, how they create each episode, how they host it and how the podcast is promoted. Enjoy the session :). --...

Where can you (potentially) reach 700 million users to see your research results? 𝗬𝗲𝘀, 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻! It is not a job platform anymore. Linkedin is a platform that develops more an more into a Facebook in 2010, and that without the hate. In this episode I talk with Karlijn de Wit about how to maximize research impact on Linkedin. You will learn: What Linkedin is. How linkedin works. How researchers and...

On march 31, Twitter reveals some of its source code, including its recommendation algorithm. In this episode you learn how to optimize your tweets for maximum visibility. Here a hot summary: Optimize for likes, then retweets, then replies Images & videos help Blue badge extends your reach Avoid external links Making up words or misspelling hurts You are clustered - posting outside your cluste...

Why does diversity matter in science and science communication? And how can organizations empower individual scientists to do good science communication independent of their gender, religious beliefs, race, martial status, ethnicity, parental status, age, education, physical and mental ability, or sexual orientation? Answers to these questions will you get when in this episode with Lachlan Smith a...

How is science communication facilitated at two of the best universities globally? In this episode you learn how.  Today's guest is Gian-Andri Casutt. Gian is the head of communications at the ETH board which is the governing body that oversees ETH Zurich, EPFL Lausanne and a number of other Swiss federal research organizations. Next to that he is also the president of EUPRIO, which is Europe...

This episode is only for organizational communicators and how they can use AI to create content and build brand for their organizations.  The episode was part of a network meeting were I was invited by Senior Adviser Jan Kaarø from the NTNU communications department to talk about AI and how it can be used for creating content to build brand for universities.  I hope it provides you value...

In this episode of the Science Communication Accelerator Podcast, host Julius Wesche speaks with Dr. Julie Bayley about her book "Creating Meaningful Impact." Dr. Bayley discusses the importance of research impact and the need for researchers to focus on what truly counts, rather than just counting publications and citations. She introduces the concept of "Impact Literacy," the ability to understa...

In this podcast, we typically focus on digital science communication, specifically for content creation strategies. However, today we're going offline and discussing a different form of science communication: writing academic books. Books are a great way to make scientific knowledge more accessible and easier to understand, beyond just publishing papers. You will learn what you need to think about...

Who will use Artificial Intelligence (AI) for content creation in the future? Everyone will. In this episode, we'll be introducing ChatGPT3, a powerful AI chat bot that can assist you with your social media content creation. ChatGPT3 came out in early December and within five days it had five million users. No other platform or app had achieved that to date. Hence, let’s see how ChatGPT can become...

In this keynote you learn why social media is key for the science communication of the future. You also learn how to develop your own science communication strategy and which platforms to use. I hope this episode provides you value. If it does, I'd be happy for you to subscribe to the podcast. Have a good slide into the next year. See you on the other side :).  ---  The  Science Com...

Once you decided on the why and with whom you want to communicate your science, you will need a system that helps you create content efficiently over time. One system that you can use is the CCM systems introduced and championed by Emilia Miller (aka. Emilia. Loves. Science). Emilia suggest that first one need to conceptualize content, then it needs to be created and then the output needs to be mo...

TikTok: The platform has changed tremendously over the last years. It is not the dancing girls anymore, but you find everything on it. Justin Cottle was one of the first - if not the first - creator(s) on the platform to create scientific content. By telling his story you learn what TikTok is today, how it works differently than other social platforms and what the four ingredients are that you nee...

If you like rather slow episodes, then please don't listen to this one. Crazy, last week I was invited to give a talk about why I think social media is the greatest opportunity for science communication. The talk was part of an event that was called Science Communication beyond tomorrow, and we sat in one of these fancy conference rooms at the European Commission in Brussels. Check out the recorde...

The Stockholm Resilience Center (SRC) is probably among the best communicated and hence also branded research institutions on the planet. In this episode, I am joined by Sturle Simonsen - the humble mastermind behind the SRCs communicative success. In the episode we talk about, how Sturle steered the communicative efforts at the SRC, but since he is leaving his job after more then a decade we also...

The goal of the Science Communication Accelerator Podcast is to increase the visibility of science, so that societies are empowered to make smart decisions. One approach to make it visible is social media. For that reason, I talk a lot about it on this podcast. However, there is one other topic that created and continues to create friction when it comes to sharing scientific knowledge: The practic...

How can we future proof our science communication? And the whole science communication ecosystem as a whole? I get to discuss these topics in this episode with Stephan van Duin who is the co-chair of the Dutch Science Communication Association , founder of The Online Scientist and a Senior Advisor Science Communication at UMC Utrecht . More specifically, the episode we discuss six thesis which you...

How to build your reach and brand on social media. These are probably the two questions that I get asked the most. Hence, find in this episode eleven tried and true approaches. I hope they provide you value.  Please check out the new webpage of the Science Communication Accelerator under www.scicomx.com . Yes scixomX is developing into a media agency that serves academia, yay.  Here...

How do science communication departments in universities and research organizations need to look like in order to embrace the fast changing communication environments? In this episodes, Dr. Patrick Honecker the Chief Communication Officer at TU Darmstadt gives insights on how this question can be answered. As one answer to this question, Patrick helped implementing four communication measures. The...

In this episode I chat with Charlotte Ballard about how to support researchers in their communication activities who have a message on how we can save the planet from processes like climate change and biodiversity loss. Charlotte is a biology major turned science communicator and she can draw from broad experiences not only from Utrecht University but also the Stockholm Resilience Center. Next to...

The most important asset is positive attention. The most straight forward way to gain positive attention is probably to create content at scale that provides value to your target group. This applies to every individual researcher as well as university and research organization. However, creating content at scale can be quite daunting. In this episode, I show you, how you can build what I call a co...