School of Thought

I continue my conversation with Tim Requarth--neuroscientist, science writer, and professor at NYU--on using AI to communicate effectively on complex topics. In the second of our two-episode conversation, Tim shares his thoughts on AI hallucination, mentoring your chatbot, how to offload cognitive work while avoiding brain rot, and other practical advice. Links: " Your Brain on ChatGPT "...

How can we best use AI to create thought leadership and still do right by our readers and ourselves? Tim Requarth has spent years thinking about this question--as a neuroscientist, science writer, and professor at NYU. In the first of our two-episode conversation, Tim and I discuss what AI does and doesn't do well. And why some cognitive work is still best done by us and not AI. Links: " ⁠From Ben...

Continuing our conversation with Cindy Anderson and Anthony Marshall and their new book, The ROI of Thought Leadership: Calculating the Value That Sets Organizations Apart , we pick up where we left off. They share their thoughts on using generative AI, the unique power of events, and how the group they lead--IBM's Institute for Business Value--works within IBM. Links: The ROI of Thought Leade...

Cindy Anderson and Anthony Marshall just wrote the book on thought leadership ROI. Yes, literally. It's titled The ROI of Thought Leadership: Calculating the Value That Sets Organizations Apart (Wiley), and it's available starting today. In this first of two episodes, Cindy and Anthony--leaders of IBM's Institute for Business Value--discuss their book, which is based on the world's...

Dr. Peter Antevy is a physician and entrepreneur who built his business on thought leadership. His firm Handtevy develops life-saving software used by pediatric and adult first responders in hospitals in all 50 states and abroad.  Peter learned early on that direct selling didn't work—but thought leadership did. And as a result, he’s one of the few physician-entrepreneurs who have built thriving b...

Dr. Emma Hitt Nichols owns a thought leadership firm and is a thought leader herself. She is founding principal of Nascent Medical, LLC, which develops content for the medical, pharma, and biotech industries. She has also developed the 6-Week Course, which helps those with a science or medical background start their own businesses in medical writing. Emma is a power user of generative AI (think Ch...

Dan Farkas is a lecturer of strategic communication at Ohio State University and co-author of “Strategic Content Marketing: Creating Effective Content in Practice,” a highly practical guide to B2B marketing He shares his insights on communicating effectively to wide audiences, what Gen Z and Millennials want and don’t want, and what makes for good storytelling. Make sure to check out Dan’s podcast...

Nancy Harhut is a veteran marketing creative and author of " Using Behavioral Science in Marketing ," a practical guide on applying behavioral science principles to marketing communications. She shares some of her favorite behavioral finance marketing techniques, why they're so effective, and how to sell decision science techniques to clients.

Jim Tincher is an expert on B2B customer experience and the author of the recent book, Do B2B Better: Drive Growth Through Game-Changing Customer Experience .  In this episode, Jim shares how thought leadership can be improved by paying attention to B2B customer emotions, and how to identify and measure profitable emotions.