Dave Jackson

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

Author

Dave Jackson

Category

Education

Podcast website

www.schoolofpodcasting.com

Latest episode

Jul 6, 2026

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Episodes

Loyal Dax Shepard Fans Are Selling Out Theaters 17.12.2018

  Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater. Sponsor: Focusrite 2:53 I got to play with a  Focusrite 2i2  and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the  Focus...

Dr. Ryan Gray Prescribes Value and Consistency Above All 10.12.2018

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts. The question of the Month What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it) For more information see www.schooolofpodcastin.com/contact Dr. Ryan Gray of the M...

11 Steps To Grow Your Podcast Audience 03.12.2018

Because of My Podcast: I Get to Talk to NFL Players 1:30 Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience Sponsor: Focusrite 3:34 I got to play with a  Focusrite 2i2  and if you are looking for an...

Where Are All These Downloads Coming From? Steph Taylor on Tracking the Source of Your Listeners 26.11.2018

SPONSOR: Focusrite USB Interfaces 2:40 I got to play with a  Focusrite 2i2  and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the  Focusrite 2i2 . As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plu...

The Courage to Make Mediocre Things - Cathy Heller from Don't Keep Your Day Job 19.11.2018

  Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she c...

Positioning Your Podcast For the Long Haul (Three Things You Need 2018 Version) 12.11.2018

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new informatio...

How to Start a Podcast Network: The Good, the Bad, the Ugly 05.11.2018

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their net...

Do Audiograms Boost Podcast Podcast Discovery? 29.10.2018

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts PodcastGuests.com  helps you find guests for your podcasts for free PodcastGuests.com  will feature your podcast to its over 6,500 users to find qualified gue...

11 Things Podcasters Can Learn From Netflix 22.10.2018

Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts [1:36] PodcastGuests.com  helps you find guests for your podcasts for free PodcastGuests.com  will feature yo...

Don't Dump Your Podcast For Facebook Live Just Yet 15.10.2018

Today on episode 640 of the School of Podcasting we are looking at Facebook Consumption and how it stacks up against YouTube and Podcasting. Paul Colligan has a new report and it's fascinating. Because of his Podcast: Troy Heinritz had his name in the Blacklist TV Show Troy Heinritz has been mentioned on this show many times and today on episode 640 is another time. I was getting caught up on the...

Vicious Listener Comments That Were 100% True 08.10.2018

Today I share the story of some pretty harsh criticism I received, and how I had to deal with the fact that my listener had a point. Welcome to episode 639 of the School of Podcasting Sponsor: Podcastguests.com 3:47 PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requireme...

Your Spin Free Zone 01.10.2018

Today on episode 638 I am talking about controlling a conversation from two different angles. Bonus Content Why Squadcast is the Best Tool for Recording Interviews I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains Why he (a programmer) and his brother (an audio engineer) started Squadcast How they had an issue, but it has been solv...

Is Podcasting Frying Your Brain? 24.09.2018

Because Of My Podcast - The Family Travel Podcast Michael, He is on podcast number two, and this one is allowing him to make some money http://abigpeacheyadventure.com.au/family-travel-podcast/ Question of the Month: Where Are you With Podcasting? 6:28 Clay from the Fish Nerds Podcast is a 4 7:30 Paul from the Fighting Through Podcast  is a 1 8:48 Andrea from Union Podcastera is a 1 12:18 Darwyn D...

The Ultimate Guide to Launching Your Podcast 17.09.2018

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first) . Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it was Step 1: Pick Your Topic Step 2: Decide if you're podcasting solo or with c...

Logic and Emotion in Your Podcast 10.09.2018

Podcast Question Of the Month If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave “at” schoolofpodcasting.com (trying to avoid spam with the spellin...

10 Thousands Downloads Per Episode in Five Months 03.09.2018

Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast.  Noah Tetzner Wanted a Show About Vikings But Couldn't Fine One He Liked 1:58 Like many podcasters, Noah found some podca...

Danny Peña Is On a Mission For Additional Listeners 27.08.2018

In episode  633 of the School of Podcasting, we are looking at Podcasting Events and asking, "is it worth attending?" We also touch base with Danny Peña who has created a movie about his story and his show Gamer tag Radio (that is now winning awards at Movie Festivals) to help introduce people to podcasting and to his show. Danny can point to one thing for his success, "Community." We first spoke...

Starting a Podcast With a Sponsor - How Marcus Couch Got To Yes 20.08.2018

Today we are looking at not taking no for an answer. We are looking at trying new strategies for old problems. My friend Marcus Couch heard "No" multiple times every year when he tried to start a Chicago Bulls fan cast . He didn't give up. He tried and tried again. We hear his story of asking a sponsor to help. We all want more subscribers, will using a text tool like slicktext.com help by putting...

How Podcasting is Like Shoe Shopping 13.08.2018

In the past, I've talked about transcriptions. The fun part of transcriptions is you still have to end up with something that is easy to read and brings value. I've mentioned temi.com and revs.com but the one thing I didn't think about is how you can use it as an editing tool But What if Things Go Wrong? I drove to Nashville this week to attend two events. One was the Nashville podcasters meetup,...

Should My Podcast Have an Email List? 06.08.2018

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting Sponsor: Podcast Engineering School [1:38] Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes...

13 Years of Proof That Podcasting Works 30.07.2018

Sponsor: Podcast Engineering School 2:42 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for "podcast engineer" and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curra...

Are You Making These Podcast Mistakes Part II 23.07.2018

Becuase of My Podcast:  1:30 Haley Radke from  http://www.adopteeson.com/ shares how the only people who can understand what it's like to be adopted, and more importantly how to deal with a reunion with your biological parents. Nobody knows what that is like except those who have lived it. You might feel alone, but by creating her podcasts she is how building a community and actually had a meetup...

Overcoming Impostor Syndrome 16.07.2018

Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome Because of My Podcast: I Got A Custom Wrestling Mat 01:26 Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling ma...

My First Impression of Radio Public 09.07.2018

My First Test of Radio Public You can get your podcast on the Radio Public platform at https://podcasters.radiopublic.com/ . Once you’ve been approved at Radio Public, they send a weekly email summary to your email with details about your Paid Listens activity on RadioPublic . Once your podcast earns $25 it will be eligible for payout, and we’ll send an email with information about how to configur...

Creating Actionable, Empowering Content with Kyle Gray 02.07.2018

Today we have a conversation with Kyle Gray author of the book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing.  He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effecti...

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