Scaling Your Clothing Brand Podcast

On today's episode we are discussing how a service based business could use chatbots: What is a chatbot? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Answer questions quickly. If you are constantly asked the same questions, adding a chatbot can save you time and also make your customers happier. Create proactive conver...

On today's episode we talk about the 10 things you need to know about IGTV: IGTV is a portrait mode style video, you can only watch videos vertically. You can view IGTV from the Instagram App OR the IGTV app. Even if you don’t have 10k followers, you can link your IGTV videos from your stories and have your followers swipe up to watch the full video. Currently the maximum length is one hour for an...

On today's episode we break down how much should a website cost. We discuss four pricing tiers: $500 - $1,000: Cheaper template websites $2,000 - $5,000: Simple websites. No e-commerce. Custom with simple customizations. $8,000 - $10,000: More complex custom websites with customizations. Some will be e-commerce. $10,000 - $15,000: Usually e-commerce websites. Fully customizable with integrations.

On today's episode we dive deeper into what SEO is and why hiring a local agency is usually the better option for most companies. We cover how many moving parts are really involved in SEO and how to keep up with them. How SEO agencies stay up to date and much time is involved. We break down how much time it really takes to be effective at SEO Have questions? You can check out our website https://w...

On today's episode we have Beau and Jamie Smith from R&G Fitness in McKinney, TX! We are talking to those entrepreneurs or business owners that are super busy and don't have time to hit the gym. Here's what we are talking about today: What is R&G Fitness? How did it get started? What does it mean to have an "active lifestyle"? As a business owner, how many days per week do I need to work o...

Today we talk about why you need SEO for your eCommerce website. But more specifically we hit these 4 main points: Google Pay Per Click is more competitive and once you stop paying for ads you stop getting traffic. SEO is long-term. Invest in SEO now, it will pay bigger dividends as your business grows in the next few years. The future of SEO is voice search. Learn about it today! Scaling your bus...

On today's episode we talk about how to promote an event using social media. We cover the following tactics: Create a custom hashtag to create a sense of community Get in front of your audience with cross promotion from other speakers or influencers in your area. This could be done as a blog, podcast or video. Create Testimonial videos and/or highlight reel of previous years. Go live often to answ...

On today's episode we talk about the most important social media networks for musicians: Twitter - I feel like Twitter is where true fans can connect and talk with artists and famous people. It’s also a great way to keep your audience on top of what you’re doing. Facebook - The great thing about Facebook is the ability to run great ads and get more ears listening to your music. With billions of us...

On todays episode we talk about 3 ways to maximize a small marketing budget: Get creative. Creativity will almost always allow you to spend less in advertising because you don’t have to pay for it to spread, the market will do it for you. This may seem obvious, but just like a personal budget, actually having a budget will allow you to maximize what you spend because you’re tracking it. A lot of b...

On today's episode we talk about how restaurants can use social media for customer service, we cover: The BIG 3 players when it comes to customer service The importance of notifications being set up BOTS!!

On today's episode we talk about 4 different platforms personal trainers can schedule content on Instagram: Buffer Hootsuite Later Grum

On today's episode we talk about how much does it cost to advertise on Facebook: We talk about the cost of 1,000 impressions What it takes to be successful Additional costs associated with running a campaign

In today’s episode we interview the founder of the Entrepreneur Summit event coming this June 18th and 19th to Frisco, Texas. We talk about: What is the Entrepreneur Summit and who can benefit from it Who is speaking at the event How the event has changed through the years The power of networking opportunities Use code GUEST for 20% off, and grab your tickets at www. ESummitEvents.com

In this episode we talk about the 4 most important questions to ask when hiring, they are: Have you played any team sports before? Which book are you currently reading? Ask them a question relating to your core values What do you know about our company?

Today we the top 3 questions new realtors have about Facebook: Is it better to run an ad or boost a post on Facebook? Is it better to post multiple times a day on regular basis or once a day at regular times? What are the pros and cons of having a personal and/or business page on Facebook and Instagram?

Today we talk about how business can take advantage of summer holidays in their marketing: Do a giveaway with other businesses to offer a larger incentive item to draw in an audience. Use hashtags that are trending to reach a larger market. I think summer holidays usually get a lot of traffic/sales but in order to stand out you could try looking at nationalcalendar.com get something like Squirrell...

In this episode we talk about 4 unique ways to make your lawn maintenance business stand out online: Stop trying to copy the competition. Create company culture by come up with unique names for some of the lawnmowers Share, share, share. Go live, create videos of the daily work, go behind the scenes and show us the daily life of a lawn maintenance company. Make yourself an expert in your industry.

On this episode we talk about 3 unique wats to generate more lead for a roofing company: Press release - Roofers have a bad rep and are just one step up from the used car salesman, so if you are able to do something unique that would warrant a press release that would add validity to your business as well as trust. Deliver a personal touch - Do your customers feel special or are they just a number...

On today's episode we talk about how to market a used car dealership online by: Creating a unique and clean website. We go a little bit more in depth on what things you should have on your site Having a strong reputation management strategy. Simple... get more reviews! Mastering search engine marketing. Using Facebook to advertise but doing it in a unique way.

In this episode we talk about 4 ways to effectively promote your podcast. Those are: Using the power of social media Including guests in your show Be a guest on other shows Using the power of email

In this episode we talk about 3 major keys we learned from attending social media marketing world 2018: The power of networking! This took us by surprise. One of the biggest opportunities in this conference is the power of networking not necessarily the content. Although the content is fire. Circling the big takeaway. A little trick that we implemented was taking notes for each track and at the en...

On this episode we talk about 3 ways a videographer can differentiate from competition: Differentiation by service - Talk more about your process. How is your process different than your competition? Differentiation by niche - Pick a niche. Is it corporate headshots? wedding? babies? Differentiation by convenience - How you can make life easier for your target audience?

On todays episode we talk about how to find ideas for blog posts: Use tools like Buzzsumo to find popular articles that people are already reading in your niche, then come up with your own twist. What are your current customers currently asking about? Chances are you get the same questions over and over again. Create a blog post about the most popular questions so far. Scan websites like Quora whe...

On today's episode we talk about these 3 ideas to advertise a high end restaurant: Selling the experience via video. Showcase food, ambiance, music, staff, etc. Use influencer marketing. Find hyperlocal influencers with 8-10k followers. Use Instagram ads and Stories ads. High quality imagery is a must.

Today we talk about some marketing ideas for breweries, we cover these five ideas: Create an event where you do brewery tours where all dogs are invited and then have treats or free swag for the dogs. Create your own 5k and/or fun run! Video! You need to have a comprehensive yet short video that tells YOUR story. Partner up. Find synergy partners where you can help each other. Food trucks is somet...