Scaling with AI

AI is not just another sales tool. Used well, it can change how revenue teams learn, coach, forecast and grow. In this episode of Scaling With AI , Alex Bacon from BrightKeel AI speaks with Justin Shriber, CEO and co-founder of Terret, about the shift from static sales playbooks to agentic revenue platforms. Justin explains why CROs need to move less like conductors following a fixed score and mor...

In this episode of Scaling With AI , Alex Bacon speaks to Sue Turner, founder of AI Governance and Professor in Practice for AI and Digital Tech at the University of Bristol Business School, about what it takes to use artificial intelligence in business with wisdom and integrity. Sue explains why responsible AI should not slow innovation, why shadow AI is already inside most organisations, and why...

AI is already changing HR, but not in the way the headlines often suggest. In the first episode of Series 2 of Scaling With AI , Alex Bacon speaks with Ingrid Maher Roberts, HR consultant and founder of Zero to One HR, about where artificial intelligence in business is genuinely useful for HR professionals, and where human judgement still matters most. Ingrid shares how she uses tools like ChatGPT...

AI in business is moving quickly, but most leaders are still wrestling with the same practical question: where do we actually start? In this solo Q&A episode of Scaling With AI, Alex Bacon from BrightKeel AI answers the common questions he is hearing from founders, operators and leadership teams trying to move from curiosity to confident AI adoption. He explains why successful artificial intel...

What does it really take to grow a business, leave a senior role, and start again in the middle of the AI boom? In this episode of Scaling With AI, Alex Bacon shares an excerpt from his appearance on The Scale-up Podcast, covering his journey from helping to scale a business from £4 million to £38 million in revenue to launching BrightKeel AI. Alex talks honestly about growth, funding, culture, ac...

In this episode of the Scaling With AI podcast, Alex Bacon sits down with Emily Hatton, operations consultant and founder of AI in Agencies, to explore why AI adoption often fails to deliver and how to turn it into a genuine driver of business growth. While Emily’s work focuses heavily on marketing agencies, the lessons apply to any founder, operator, or small team trying to scale. This is a pract...

In this episode of Scaling With AI, Alex Bacon speaks with Emily Maxie, Chief Growth Officer at Firm 360, a supplier to the accounting industry, about what leveraging AI in business actually looks like when you are responsible for growth. Emily shares how her team is using AI in sales and marketing to drive real business growth, from saving over 750 hours of manual work to improving deal quality t...

This episode is about what it really looks like when you start leveraging AI in business. In this special “Best Bits” episode of Scaling with AI , Alex Bacon, Founder of BrightKeel AI distils the most valuable lessons from the last 20 episodes, bringing together insights from founders, operators and leaders who are actively using artificial intelligence in business to drive real results. This is a...

Most teams are experimenting with artificial intelligence in business. Very few are truly leveraging AI in business to drive measurable growth. In this episode of Scaling With AI, Alex Bacon speaks with Nikki Laker, Marketing Director at Opus Technology, about what artificial intelligence (AI) in business looks like when it moves beyond prompts and into performance. This is a practical, grounded p...

AI governance is often treated as an afterthought. Something to tidy up later, once the tools are live and the excitement has died down.  In this episode of Scaling With AI, Alex Bacon is joined by Dr Ben Thompson, AI governance and compliance expert, to unpack what responsible AI adoption actually looks like in the real world. Drawing on his background in education leadership, data protection and...

Most AI conversations are about speed, automation, or replacing people. Paul Green takes a very different view. In this episode of Scaling With AI , Alex Bacon sits down with Paul Green, MSP marketing expert and founder of MSP Marketing Edge, to explore the reality of AI adoption. One where AI acts as a high-quality assistant, not a shortcut or a substitute for human judgement. Paul shares how his...

AI is everywhere in sales right now. But if your sellers are using it wrong they risk doing more harm than good. In this episode of Scaling With AI, Alex Bacon is joined by sales coach Gavin Kowalski, founder of Method Engine, to unpack what effective AI use in B2B sales actually looks like in practice. Drawing on his work with MSPs, cloud and technology sales teams, Gavin shares where AI is helpi...

AI is changing the legal sector fast, but what actually works in practice? What AI skills do people in the legal industry need? In this episode of Scaling with AI , host Alex Bacon is joined by Rachel Hawkins , Senior Legal Operations Manager at Osborne Clarke , to unpack how a global law firm is moving from AI experimentation to real delivery. Rachel shares how Osborne Clarke has built a responsi...

Julian Goldie, SEO agency founder, explains how AI content automation helped him scale from freelancer to an eight-figure business without hiring at speed. In this episode of Scaling with AI , Julian Goldie joins Alex Bacon to break down how AI is being used to scale content and operations in real businesses. The conversation is aimed at founders, agency owners and consultants exploring AI for bus...

AI search is changing how every brand gets found and trusted online - and most businesses are not ready for what is happening right now. Get practical advice on preparing your brand for AI search with James Foote, SEO Director at Polaris. James joins Alex Bacon on the Scaling With AI Podcast to unpack how AI search, AI overviews and generative search are reshaping brand visibility for marketing an...

Business and marketing leaders are rethinking how they create and scale content in an AI driven world. In this episode of Scaling with AI , Jon Buckthorp from Differentiated joins Alex to explore how AI content creation is transforming user behaviour, marketing workflows and customer expectations. Jon explains how AI can act as a genuine content partner, improving research, ideation and writing so...

What happens when a global retailer like ASOS puts Microsoft Copilot in the hands of its people? In this episode of Scaling with AI , Alex Bacon explores how AI adoption can succeed when non-tech teams lead the change. Hannah Adams, ASOS’s former Head of Learning and Development, shares how she helped employees embrace Copilot—from early resistance to practical everyday use. She explains what real...

AI is changing how we work – but most teams still don’t know which skills matter or where to start. In this episode of Scaling with AI , Alex Bacon talks with Will Roberts from Digital Peninsula Network about the essential AI skills every business needs to stay competitive. Drawing on insights from the government-funded AI for Workplace Productivity Bootcamp , Will shares how UK leaders and teams...

What happens when Microsoft becomes its own test case for AI? In this episode of Scaling with AI , Alex Bacon speaks with George Pearson , Portfolio Lead for Global Partner Support at Microsoft , about the Customer Zero initiative – the internal deployment of Copilot across Microsoft’s vast support organisation. George reveals how Microsoft used Copilot to transform operations spanning 92 contact...

What happens when cutting-edge AI meets one of literature’s most beloved characters? In this episode of Scaling with AI , Alex Bacon explores how the University for the Creative Arts partnered with StarPal AI to bring Elizabeth Bennet from Jane Austen’s world into ours as a fully interactive AI avatar. Discover how students and researchers worked together to design, build and test a digital versio...

What does it take for a 187-year-old firm to successfully scale AI across every department? In this episode of Scaling with AI , you’ll hear real-world AI strategy, use cases and implementation lessons from Ben Lee of Bidwells. Most businesses struggle to move AI projects beyond pilot stage. Guest Ben Lee, Head of Data and AI at Bidwells, shares the "Launchpad" framework he developed to...

Everyone’s talking about AI, but is your business ready for it? In this episode, Alex talks with Josh Berry, Technical Director at Bind Media , about why the real power of AI in marketing begins with your data. Before chasing new tools, Josh explains how agencies and brands must centralise, clean and structure their data so it is AI-ready. Josh shares how Bind Media, a certified B Corp, built a mo...

'Most sales people are using AI completely wrong'. This is one of Michael's opening statements in this episode of Scaling With AI. Michael discusses how he is using AI tools in his own business to drive sales, and also how sales people can leverage AI tools to improve their sales techniques and performance. Michael is a seasoned sales trainer and coach and discusses how sales people and business l...

Scaling a Lean SaaS business with AI - Chris Allen, CRO & Co-founder of Licenseware In this episode, Chris Allen from Licenseware shares how a lean Software as a Service business can scale faster and operate more efficiently by embedding AI across sales, marketing, product, and operations. Chris explains how Licenseware uses AI to automate complex software licensing analysis, streamline sales...

Lessons from Rayo’s Ethical and Scalable Deployment In this episode, Matt from Rayo takes you through the practical side of scaling AI in business. Matt shares how the company is embedding AI into its operations to drive growth, efficiency and innovation. Learn about the concept of vibe coding, the ethical considerations that come with advanced AI use, and how Rayo is building secure and scalable...