Scaling Together with Josh and Yesenia Nelson

AI is already reshaping what digital marketing agencies do, how they deliver, and who they need on their team. In this episode of Scaling Together, Josh and Yesenia break down what agency owners are getting wrong about AI, where it is already replacing real agency work, and how to bring your team along without losing momentum or morale. They also get practical, sharing how AI is being used inside...

Most agency owners think reaching seven figures means the hard part is over. But the bottlenecks between $1M and $10M are just as real, they just look different. In this episode of Scaling Together, we get into the churn problem that sneaks up on growing agencies, how decision making has to evolve at scale, what true leadership accountability looks like, and how to build a team that can actually c...

Most agency owners hit $30K to $50K/month and stop growing. Not because they're lazy, but because they're caught in the wrong patterns. In this episode, Josh and Yesenia break down the mindset traps, delayed decisions, and operational habits keeping digital marketing agencies stuck, and what the ones who break through actually do differently. From letting go of fulfillment to embracing AI...

If We Had to Start Over Tomorrow, Here's What We'd Do First | Scaling Together PodcastWhat would you do if you had to rebuild your agency from scratch today? No audience. No referrals. No momentum. Just your experience and a fresh start. In this episode of the Scaling Together Podcast, Josh and Yesenia Nelson break down the exact steps they would take if they had to start over in today’s market. F...

In this episode of the Scaling Together Podcast, we dive deep into one of the most challenging aspects of growing an agency: hiring, firing, and team leadership. We share the exact moment we realized our business was real, the 5 crucial things most agencies miss during the interview process, and why keeping a "B-player" around too long is costing you more than you think. What You'll...

🚀 Who do you have to become to scale your business? Growth isn't just about strategy, it's about identity transformation. Here's what we learned: Key shifts required: • From doing it all → Building trusted leaders • From superhero syndrome → Empowering your team • From hoarding vision → Transparent communication • From reactive → Ruthless with your time The truth? The boring is what s...

Running a business with your spouse comes with unique challenges, but also incredible rewards. In this episode of Scaling Together , Neil and Amy share how they built an $8M agency while keeping their marriage strong and their family connected. They open up about the systems, habits, and communication strategies that helped them grow through every stage, from working out of their bedroom to leadin...

💬 What makes employees stay long term? In this episode of Scaling Together , Josh & Yesenia get real about team culture, employee engagement, and the lessons they’ve learned building a world-class agency team. From sour apples that poison morale… to using EOS to create core values, to the rituals and recognition systems that keep people motivated, this episode is packed with practical insight...

💬 What do you do when a client says, “You’re a good salesman”… and implies you didn’t deliver? In this candid episode of Scaling Together , Josh & Yesenia unpack the real emotions behind client criticism, bad reviews, and team drama, and how they turn tough moments into better systems and leadership. From the sting of a harsh comment… to deciding when to refund, when to fire a client, and whe...

💼 What happens when your spouse also becomes your business partner? For Ricky & Mary Shockley, it wasn’t a formal decision, it just happened . One kid, a bold niche choice, and suddenly MedSpa Magic Marketing was on its way to seven figures. From working in the same loft divided by a single wall… to figuring out when it’s okay to talk about business (hint: always ask first), this episode of S...

In this Scaling Together episode, Josh and Yesenia break down the exact survey and feedback system they use to improve retention, fix weak spots fast, and keep clients (and team) genuinely happy. You’ll hear how they design questions that lead to action, why NPS alone isn’t enough, and how they turn raw responses into quick, visible changes. What you’ll learn: The survey cadence that reduces churn...

💼 What’s it really like to grow an agency while balancing marriage, family, and everything in between? In this episode of the Scaling Together Podcast , Josh and Yesenia pull back the curtain on the wins, struggles, and lessons they’ve learned while building a business (and a life) together. From dealing with risk-taking spouses and bouncing back from financial setbacks… to keeping the spark aliv...

💼 Building a Million-Dollar Agency as a Power Couple: The Danny & Maday Story 🚀 From books in a garbage bag to a $500K MRR agency! Danny & Maday Barrera share how they built Contractor Click together, blending marriage, business, and family into one harmonious journey. Their secret? Trust, respect, and shared vision—even when they completely disagree! They've mastered the art of work-lif...

Josh and Yesenia trace the evolution of Seven Figure Agency’s live intensives, from cramming 12 agency owners into a boardroom to hosting 300-plus attendees at top-tier venues. They unpack: The $350 “moon-shot” hotel room that started it all Why breakthroughs happen faster face-to-face than on Zoom A planning cadence that kicks off the day after each event AV nightmares, surprise hotel hiccups, an...

In this episode of Scaling Together , Josh and Yesenia Nelson pull back the curtain on the retention systems that have kept their agency thriving for years. You’ll learn: The 48-hour wow window: how a high-touch onboarding box crushes buyer’s remorse. Strategic gifting that murders churn (hint: quality over quantity—always). Proactive satisfaction tracking—red / yellow / green dashboards, call gra...

Success without stamina is a hollow win. In this candid conversation, Josh and Yesenia reveal how reclaiming their health multiplied their energy, focus, and profits. Tune in to learn: • Why “your health is your wealth” is the ultimate ROI driver for entrepreneurs. • The exact macro based meal plan and five meals a day framework that keep them fueled and lean (French toast stays on the menu). • Ho...

Running a growing business means hiring, but how do you build a strong team without losing control, trust, or your sanity? In this episode, Josh and Yesenia share their full hiring playbook. You'll learn how they define roles, choose the right people, handle onboarding, and lead with values at the core. They also talk through tough decisions, lessons learned, and how they stay aligned while le...

Running a business as a couple is challenging enough. Add parenting to the mix, and the balance becomes even more critical. In this episode of Scaling Together , we share how we’ve learned to grow a company while staying fully present with our kids. We talk about setting boundaries around work hours, making family decisions as a team, and how parenting has shaped the way we lead. We also dive into...

In this episode of Scaling Together, we get real about money. From profit-first strategies to navigating different spending styles, we share how we've built financial alignment in both our marriage and our business. You'll hear our earliest money disagreements, the systems that keep us grounded, and how we balance risk-taking with stewardship. We also unpack how tithing changed everything,...

In this episode of Scaling Together , we dive into the real behind-the-scenes of growing a business with your spouse without sacrificing your relationship, health, or sanity. We unpack how to: Spot the early signs of burnout and actually respond to them Balance big business goals with your lifestyle and family priorities Create space for communication before making risky moves Set intentional rhyt...

Running a growing agency is hard. Doing it as a couple can feel even harder, especially when it seems impossible to unplug. In this episode of Scaling Together , Josh and Yesenia Nelson open up about what it really takes to step away from the business without everything falling apart. They share the honest truth about burnout, micromanagement, and the guilt that comes with taking a real vacation....

What if hiring a house manager could transform your family, fitness, and business life? In this episode of Scaling Together, Josh and Yesenia share the behind-the-scenes moment that made them realize: “We can’t keep doing it all.” From exhaustion to clarity, they break down the steps they took to reclaim their time, protect their energy, and invest in what matters most — their health, family, and...

Ever wondered how couples run 7-figure agencies WITHOUT killing each other? Josh & Yesenia spill it all in their NEW podcast! They've built multiple 7-figure businesses, raised 3 kids, and stayed married for 20 years... and they're revealing HOW they divide responsibilities, make tough decisions, and keep business stress from destroying their relationship. "Two are better than one" isn't just...