Scaling DevTools

Megan Reynolds is an investor at Crane Venture Partners. Crane are an early stage VC who have invested in developer tools such as Gitpod, Encore and Novu.  What we cover What is happening in the market right now? Critical path for developers What can devtools do to make themselves more critical? Understanding your landscape What are the good founders doing? Gitpod example Why Megan invested in Nov...

Richard Moot is the Head of Developer Advocacy at Square. Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions.  What we cover (00:32): Could you tell us about the work that you're doing on YouTube with Square? (01:00): If a startup is thinking of getting started with YouTube, how would you suggest they get started? (03:39): Could you ta...

Wesley Faulkner is a Senior Community Manager at AWS. Amazon Web Services provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. (00:40): Would you be able to tell us a little bit more about higher-order thinking? (05:31): Could you share some examples of higher-order thinking versus a lower-order marketing campaign or co...

Dylan Fox is the Founder & CEO of AssemblyAI. AssemblyAI is an AI company that researches, trains, and deploys State-of-the-Art AI models. Thousands of developers and product teams build with AssemblyAI's simple API to automatically transcribe and understand audio data at scale. What we cover (00:20): Could you tell us a little bit about AssemblyAI? (01:10): Could you talk about your content s...

Juri Strumpflohner is the Director of Developer Experience at Nrwl Technologies. Nrwl works with global enterprises to provide remote consulting, training, and engineering. Nx is Nrwl’s open source product which provides advanced tools that help scale enterprise development.  What we cover The  story, Nrwl, and Nx? Solve the problems you see Open source business model How Nx got to 2million downlo...

Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/. What we cover (00:37): What was it like on your first day working at Hygraph versus three years later? (07:03): What do you think being a better develope...

Sarah Jane Morris is the Senior Manager of Developer community at HubSpot. Hubspot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place. What we cover (00:21): How should early-stage startups be thinking about community? (06:09): Once the community has found momentum, what would the next focus be? (12:27): In terms of tangibl...

Phil is the founder of Tiiny.host. Tiiny.host is a web hosting application that allows you to simply host & share your web project.  What we cover (00:28): What has growth been like at tiiny.host? (04:44): Why does the world need a new hosting provider? (10:50): How did you decide to position tiiny.host? Where to hear from Phil Twitter: @_baretto https://tiiny.host/

Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps. What we cover (00:42): What does community mean to Stream? (01:37): What are good events like in the developer space? (02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find? (03:30): Do you h...

Kuba Czakon is the CMO of Neptune.ai, a Metadata store for MLOps, built for research and production teams that run a lot of experiments. Kuba is also the author and creator of https://www.developermarkepear.com/. What we cover (00:54): How should we be doing developer marketing? (01:06): How are you applying your four pillars of developer marketing at Neptune? (11:00): How are you thinking about S...

Nico Botha is the founder of Ship SaaS, a Next.js Saas boilerplate that allows you to ship your SaaS in no time. Nico is also co-founder of Supermeme.ai ****an AI meme generator. **** What we cover (00:28): What made you start Ship SaaS? (01:06): How did you go about getting your first customer? (01:29): Do you have any advice for someone starting to build a tool for Developers? (02:06): When you...

Julie Reboul is a Senior Developer Marketing Manager at Algolia. Algolia is an AI-powered search and discovery platform for dynamic experiences. Julie has also previously worked with companies such as Microsoft, Twitter, and Orange. What we cover (00:37): Could you tell us a bit about the kinds of things you're working on at Algolia? (02:58): How do you cultivate a community of trust at Algolia? (...

In today’s episode, Jack discusses what it was like working in a sales team at Stack Overflow, selling to developers, and why you should think about sales in terms of champions.  What we cover (01:07): Being a Sales Development rep. (03:34): When a salesperson gets an inbound lead, it's a euphoric moment. (03:09): Developers rarely check emails. (05:04): Connect with people that already have a pro...

Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences.  What we cover (00:43): How do you think we should think about developer marketing when we're just getting started? (03:34): Are there things we can do to create that experimental culture? (07:10): It's about no...

Karl Hughes is the founder of Draft. Dev - a marketing content agency focused on creating great content for software engineers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers and over 130 technical writers. Karl also lectures and writes about his learnings and experiences and was previously CTO at a Venture-backed startup. Karl is the perfect person...

Michael Christofides is the co-founder of pgMustard, a Postgres tool that speeds up your journey from knowing which query is a problem to working out what can be done about it. The aim of pgMustard is to build a small, sustainable business that is the best at what it does. pgMustard recently celebrated their 100th subscriber - so they are well on their way! Michael also consults, talks at conferen...

Brandon West joined SendGrid, a customer communication platform for transactional and marketing email in 2011 as their first Developer Evangelist. Since then he’s had a brilliant career, working at AWS and CoScreen, which has just been acquired by Datadog.  What we cover (00:57): What does DevRel look like at startups at the earliest stage?  (05:13): How do you balance doing the right things and b...

Adam DuVander is an expert on technical content strategy and the author of Developer Marketing Does Not exist. Adam was previously a Developer Marketer with Zapier & SendGrid and a journalist and developer before that. Adam DuVander Adam Duvander is the founder of Every Developer and author of Developer Marketing does not exist. He helps dev-focused marketers build content strategies to reach...

Created by Jack Bridger, founder of Bitreach. BitReach helps Devtool companies reach more developers. In this series Jack will explore how startups sell to developers, build tools and become successful.