Jack Bridger
Scaling DevTools
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Author
Jack Bridger
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Go slow & build good things, with Rob Moore from Churnkey 06.04.2023 24:53
Rob Moore is the CTO and founder of Churnkey - a tool that reduces churn for you automatically. What we cover: - Developer documentation - How Rob buys tools - How Rob discovers tools - Go slow & build good things - How Churnkey works References: - Rob's twitter https://twitter.com/robmoo_re - Churnkey https://churnkey.co/ - Super docs super.so
PMF is one pivot away with Ant Wilson from Supabase 30.03.2023 37:19
Ant is the founder of Supabase. Supabase is the open-source firebase alternative and has gone from zero to 47,000+ GitHub stars in a matter of years. What we cover: - Ant's Egyptologist dream - How the Launchpad book showed Ant that building a company is possible - Product Market Fit is always just a pivot away - How to talk about Supabase? - Differences between pre-PMF and post-PMF - How Supabas...
Growing with open source projects - Josh Thurman from Uffizzi 28.03.2023 30:48
Josh is a Navy Seal turned founder of Uffizzi. Uffizzi provides environments as a Service and works with open source projects like Backstage. Topics - Pivoting between ideas - Working with open source projects to improve products and build credibility Links: Uffizzi Josh's Twitter
Building in-person developer communities with Paul Butler from Drifting In Space 23.03.2023 27:48
Paul Butler is the cofounder of Drifting in Space . They believe that browser-based applications can feel like magic if they’re built with the right tools. They make Jamsocket , a platform for building applications with session backends , and Plane , the open-source server that powers it. What we cover: - The power of in-person meetups - How to communicate complex problems - Deconstructing topics...
Developer marketplaces with Robin Warren, founder of Corrello & Blue Cat Reports 16.03.2023 30:43
What we cover The early days of Corrello The advantages of marketplaces Where to hear from Robin Robin's Twitter Robin's Mastadon Corrello Blue Cat Reports
Demand Generation for DevTools - Dino Kukic from Hygraph 09.03.2023 18:58
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful. What we cover Introduction Hygraph Finding your focus Demand Generation What is a good SEO strategy? Does perfo...
Where should Developer Advocacy sit? With Vera Tiago from OutSystems 02.03.2023 26:51
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. What we cover Introduction to Vera Developer advocacy at OutSystems Progression in OutSystems Moving around the company Challenges Strategies at OutSystems Education Developer advocacy skills Where to hear from Vera Twitter: @veratiago Linkedin: https://www.linkedin.com/in/veratiago/?originalSubdomain=pt Medium: ht...
Shomik Ghosh - office hours with a DevTools investor 23.02.2023 38:31
Shomik is a Partner at boldstart where he focuses on investing in Developer Tools and other enterprise software startups. What we cover An introduction to Shomik Where to start? Early stage versus late stage What should be Open Source? How to approach pricing What to do when things slow down Where to hear from Shomik Twitter: @shomikghosh21 Linkedin: https://www.linkedin.com/in/shomik-ghosh-a5a71...
Making DevTools more human with Carla Sofia Teixeira from Miro 09.02.2023 31:21
Scaling DevTools is the podcast that investigates how DevTools go from zero to one. What we cover An introduction to Miro What does ‘humanness’ mean? How to leverage ‘humanness’ The four pillars of DevRel Outreach Product Education Community Always be empathetic Always be respectful Where to hear from Carla Twitter: @CarlaSofii Linkedin: Carla Sofia Teixeira ** https://developers.miro.com/**
Great DevRel Content is a process, not a project with Jason Lengstorf 19.01.2023 38:10
What we cover Creating content is a process, not a project Reusing content effectively Stay on message!! Consistent gentle pressure Boring but effective strategies Where to hear from Jason Twitter: @jlengstorf jason.af/links https://www.learnwithjason.dev/
Crossing the chasm with Shawn Wang (swyx) 12.01.2023 34:19
Resources Crossing the chasm by Geoffrey Moore Airbyte Netlify Auth Library Wardley map Strategy Letter V by Joel Spolsky The hardest working graphic in software 10x-ing Svelte (Svelte Summit 2022 Talk Notes) swyx’s links: Twitter swyx DX Tips AI writing Learninpublic.org Intro to tech strategy Key points: Everyone in tech should understand the technology adoption cycle and know which stage of the...
The first 2,000 GitHub stars with Matija Šošić from Wasp 05.01.2023 27:15
What we cover An introduction to Wasp The Wasp journey so far The ups and the downs Having conviction Reviewing progress Communication with users Reaching Junior Developers What advice would you give? Where to hear from Matija Twitter: @MatijaSosic Blog: https://wasp-lang.dev/blog https://wasp-lang.dev/ Where to hear from us Twitter: @JackSBridger https://blog.bitreach.io Newsletter: https://www.b...
Giving developers what they want with Deepak Prabhakara 20.12.2022 20:05
Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product. What we cover An introduction to BoxyHQ Getting BoxyHQ out there in the world The BoxyHQ Open Source model What developers want Progression and growth Content update Content distribution Keeping an eye out on Twitter terms Where to hear from Deepak Twitter:...
Playing the long game with Ed Freyfogle - founder of the OpenCage Geocoding API 13.12.2022 23:08
Ed Freyfogle is the Co-founder of OpenCage. The OpenCage Geocoding API provides worldwide, reverse (latitude/longitude to text) and forward (text to latitude/longitude) geocoding based on open data via a REST API. What we cover Introduction to OpenCage Transparency is key Competition and learning Developer mind tricks Bootstrapping OpenCage Playing the long game Measuring conversion Enthusiasts Wh...
Bootstrapping a SaaS boilerplate to $25k MRR with Kyle Gawley from Gravity 06.12.2022 24:07
Kyle Gawley is the Founder of Gravity. Gravity help founders build SaaS products at warp speed. What we cover Introduction to Gravity The journey so far Why trust is important Creating and building trust Marketing approach for Gravity Specific problem to solve Tips for SEO Selling to developers badly (things to stay away from!) The future of Gravity Where to hear from Kyle Twitter: @kylegawley htt...
Building a brand with Ramiro Nuñez Dosio from Supabase 29.11.2022 21:40
Ramiro Nuñez Dosio is a Growth Marketer at Supabase. Supabase is a platform designed to help devs streamline the creation of modern apps. What we cover The Supabase marketing approach Launch weeks at Supabase Keeping focus Marketing processes How to measure success How to distribute content Where to hear from Ramiro Twitter: @ramiro__nd Linkedin: https://www.linkedin.com/in/ramiro-nd/ https://supa...
Product Led Growth with Thomas Peham & Julius Hemingway from Storyblok 15.11.2022 29:28
Thomas Peham is the VP of Marketing and Julius Hemingway is an Analyst Relations Manager at Storyblok. Storyblok harnesses a headless, API-driven CMS architecture empowering developers to build anything, publish everywhere, and integrate with any technology stack. What we cover What do you do at Storyblok? Growing up fast Product market fit Advice for startups Collaborating with partners What oppo...
Growing in a community - with Colin Sidoti, founder of Clerk.dev 08.11.2022 16:27
Colin Sidoti is the CEO of Clerk.dev . Clerk helps developers build user management. They provide streamlined user experiences for your users to sign up, sign in, and manage their profile. What we cover Hasn't auth been solved already? Growth and new customers Pitching Clerk Communities User journey Where to hear from Colin https://twitter.com/tweetsbycolin https://twitter.com/ClerkDev https://cle...
DevRel from the ground up with Sean Falconer from SkyFlow 01.11.2022 25:12
Sean Falconer is the Head of Developer Relations & Product Marketing at Skyflow. Skyflow is a privacy API for sensitive data that is built on a customer data vault. What we cover Building a DevRel function from the ground up An MVP DevRel team A real content strategy Hiring the right person Measuring performance in the early stages How do DevRel and marketing interplay? Where to hear from Sean...
Developer Marketing at a startup with Zivit Katz from Zigi 25.10.2022 19:11
Zivit Katz is the VP of Marketing at Zigi. Zigi is an AI-powered personal assistant for developers. By managing your dev workflow and handling all your mundane, non-programming tasks across multiple apps directly from Slack. What we cover Marketing at Zigi The market and users Learning the right language Understanding the developer The importance of marketing plans Where to hear from Zivit Zivit's...
Is Open Source the ultimate bottom-up growth strategy? With James Hawkins from PostHog 18.10.2022 19:44
James Hawkins is the CEO & Co-founder of PostHog. PostHog is an open-source product analytics suite, built for engineers. What we cover PostHog - implement without ever getting up from your desk How PostHog have cracked being bold and transparent Small cross-functional teams at PostHog Two people in Sales > $100Million of revenue Working with enterprise clients Where to hear from James @jam...
The importance of distribution with Brandon Gubitosa from Plural 11.10.2022 15:26
Brandon Gubitosa is a Senior Content Marketer at Plural. Plural is a software development company that is on a mission to help DevOps teams access and deploy open-source solutions that are recognised as top-tier. Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. I...
Building tools for experienced developers with André Eriksson from Encore 04.10.2022 15:53
André Eriksson is the founder of Encore. Encore is a backend development engine built on the belief that escaping complexity unleashes a higher state of creativity. Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups s...
Developer User Research extends your runway, with Ana Hevesi 27.09.2022 17:34
Ana Hevesi is a Developer Experience Researcher and Ecosystem Consultant. She has experience marshalling technical products and communities at companies including Stack Overflow, Nodejitsu and MongoDB. What we cover An introduction to developer user research Research at DevTools startups How to use findings and insights How user research can help extend runway at a startup Where to hear from Ana T...
What is good developer marketing? With Nimrod Kramer from Daily.dev 20.09.2022 16:43
Nimrod Kramer is the CEO at Daily.dev . Daily.dev is a community of developers getting together and exploring Dev news. What we cover (00:39): Why has Daily.dev been such a sensation from your perspective? (02:13): Could you share your thoughts on good developer marketing and what it is? (04:52): Could you talk about how you work with Francesco and how that's been working? (07:28) Could you talk a...
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