Janice B Gordon

Scale Your Sales Podcast

Business EN ↓ 322 episodes

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and expertise and diour guests' proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience. Rate and review the weekly episode...

Be sure to visit the podcast's website and support the creator: scaleyoursales.co.uk

Author

Janice B Gordon

Category

Business

Podcast website

scaleyoursales.co.uk

Latest episode

Oct 20, 2026

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Episodes

#147: Laura Valerio - Prioritize Strategic Goal When Implementing a Sales-Enablement Program 25.07.2022

In this week's episode of the Scale Your Sales podcast, I'm joined by Laura Valerio, a sales enablement expert who is more of a Jedi master than a mere expert. She discussed her experience as a senior sales leader, mentioning that she had worked in both the buyer's and seller's roles while also assisting organizations in the implementation of sales enablement programs. She also touched on diversit...

#146: Aaron Spencer - The Shortest Route to the Best Sales Outcome 18.07.2022

In this week's episode of the Scale Your Sales podcast, Aaron Spencer discusses the distinctions between sales enablement and sales operations in this episode, but she also goes in-depth on the organizational aspects, level of complexity, and how it benefits the customers. She is passionate about learning new things and coming up with innovative and augmentative solutions to problems in order to g...

#145: Dr. Stephen Timme - Become Your Customer's Trusted Advisers 11.07.2022

In this week's episode of the Scale Your Sales podcast, my guest Dr Stephen Timme discusses how they assist businesses in using their business and financial insights to increase the top line.   An Amazon best-seller of "Insight-led Selling," I read the book and would highly recommend it to every sales leader and sales professional. The book raises the bar for teaching salespeople the business skil...

#144: Michelle Schifrin - Leverage Technology to Matchmake Business Relationships– Michelle Schifrin 04.07.2022

Making this episode was a lot of fun for us. We hope you'll find it fascinating as well. In this week's episode of Scale Your Sales podcast, my guest Michelle Schifrin discusses the revenue operations function in a young, accelerating growth tech firm.   Michelle discusses how their nimbleness enabled Hubilo to break down the conventional silos of sales, marketing, and product development, and how...

#143: Eva Helen - Collaborating for Gender Equality in Sales 27.06.2022

In this episode, my guest talks about creating partners collaborators, and allies for women in sales. men are key to this. she's written a book to help men to support women in sales to help them to develop a better language and culture the genders fairness and understanding this not only supports women but it supports men as well in growing their confidence.   You will love this episode, born in S...

#142: Jacqueline Norton - Maintain the Alchemy of Communication and Personal Development 20.06.2022

In this episode, my guest discusses sales coaching and its importance in training. Within one month of training, 87% of skills are lost. Coaching allows sales leaders and managers to change what they do and how they do it and better transfer positive behaviours to their teams.   You'll learn a lot about the alchemy of communication and personal development from my guest, who has a background in se...

#141: Leanne Chescoe - How Account-Based Marketing Can Boost Customer Experience 13.06.2022

In this episode of Scale Your Sales podcast, Leanne Chescoe, B2B marketing expert, talked about account-based marketing, and the next generation is performance-based experience.   You may know that I have a real preference for customer experience and its impact on sales, so hear my guest talk about how this helped to change the way we market and why it's so important to base everything you do on t...

#140: Laura Hannan - The Value of Nurturing LinkedIn Conversations to Lead Generation 06.06.2022

In this episode, my guest gave so many great insights and actual know-how and practical tips on how to most efficiently use LinkedIn, how to create the conversations that you want, how to use LinkedIn with a LinkedIn sales navigator, and why you would like to be on LinkedIn cells navigator what it how to develop the nuances of what's working for your business.   You're going to love the conversati...

#139: Ed Porter - Align your Revenue Organisation Accelerate Growth Through the Buyer's Journey 30.05.2022

In today's episode, my guest talks about aligning the revenue organisation to accelerate growth through the buyer's journey and goes into great detail about why this is of critical importance today.   My next guest is a fractional Chief Revenue Officer, helping organisations of all sizes fix revenue problems by aligning teams to their buyers' profiles. He has spent his career inside all areas of t...

#138: Stefanie Boyer - Adopt Self-Directed Learning to Enhance your Sales Skills 23.05.2022

In today's episode, my guest talks about her newly released book: 9 Ways to Develop Highly Effective Salespeople. This is based on research she did for her PhD that uncovered that most successful salespeople are self-directed learners.   No matter how big or small your personal desires may be, my next guest's sales process will teach you how to position yourself as the solution for others so you c...

#137: Mario Martinez Jr. – How the PVC Method Leverages Sales 16.05.2022

In this episode, my guest talks about how to scale your sales by leveraging the PVC Sales Method. He goes into detail about what each of them means. We also talk about the company's diverse representation being as high as 72%, what this means, and the importance of this in sales.   You're gonna love listening to my next guest, the CEO and founder of Vengreso; he spent 96 consecutive quarters in B2...

#136: Nancy Calabrese – Prioritize your Tonality to have More Engaging Conversations 09.05.2022

In today's episode, my guest talks about picking up the phone, but also about the importance of tonality to engage in conversations. Cold calling, she says, is an important marketing channel and if you don't do it, then you're leaving money on the table.   My next guest is the founder and CEO of One of a Kind Sales. In 2011, she saw the need for better quality, highly specialised lead generation....

#135: Felix Krueger - Create a Sales Enablement Ecosystem & Become a Revenue Generating Organisation 02.05.2022

In this episode, my guest talks about sales enablement and how companies must create an ecosystem around sales enablement. It's not about having an SDR or a sales stack that does it. It's actually about integrating sales enablement across all relevant interfaces within organisations to ensure that the whole organisation is revenue-generating.   Over the last 15 years, my next guest worked as a sal...

#134: Jason Marc Campbell - Sell with Love to Create Value for Customers 25.04.2022

In today's episode, my guest talks about the importance of selling with love. Jason Marc Campbell mentions the four levels of emotions in sales, and I love the way he explains the five loves in selling. The Impact you make, the Buyer, the Product, the Process and the Self.   As the author of Selling With Love, and host of the Selling With Love podcast, he is an international public speaker and tra...

#133: Paula S White - Remix Your Leadership Style to Generate Effective Performance 18.04.2022

Today's guest talks about Side B. The title of her book is Side B: Remix your Leadership Style. In this episode, we go through the differences between Side A, the predominant leadership style, and Side B. These are the leadership traits that are really important not only now, but going forward. These are the leadership behaviours that are required, not only from our employees but also from our buy...

#132: Stephen Diorio - Evaluate Your Responsibilities to Grow Customer Lifetime Value 11.04.2022

In this episode, we talk about the challenges and changes emerging from executives who are now responsible for the entire customer life cycle, and my guest talks about the air gaps, failure points and the overall experience, spanning sales, marketing and service. You have got to get and read the latest book by Stephen Diorio, Revenue Operations: A New Way to Align Sales and Marketing, Monetize Dat...

#131: Harvey Dunham - Drive Customers Down the Path to Co-Creation 04.04.2022

In this episode, my guest talks about how we need to drive customers down the path to mutual value co-creation. We talked about Strategic Account, or as we call it here in the UK, Key Account Management. Harvey Dunham is the Managing Director and has led for 6 years the Strategic Account Management Association SAMA. Prior to this, he worked at Schneider Electric for 35 years, starting as a Sales E...

#130: Carol Benton - Communicate Your Value to Effectively Win Sales 28.03.2022

In this episode, my guest has launched her first book, Connect, Convince, Convert. It talks about the strategies and gives practical tips for effective communication. She has 30 years of experience working in the tech sector up to senior leadership and sales. She shares her experience of being often the only woman in the room, and her experience of talking to other tech companies and seeing where...

#129: Judy Frank - Evolve Your Skillset for Insightful Conversations 21.03.2022

In this episode, my guest, Judy Frank, talks about her experience of being in tech sales over 30 years ago, and how the pandemic has changed our skills to the extent that we are better equipped for insightful and focused conversations, whether that be in the face to face, offline, or the online world. 0:00 Evolve your skillset for insightful conversations.   2:14 Understand what works and what doe...

#128: Meshell Baker - Develop Unstoppable Confidence to Create Sales Success 14.03.2022

My next guest is an authentic selling crusader, helping sales founders, women business owners and sales leaders around the globe empower their people to develop high-performance resilience and unstoppable confidence. Welcome to Scale Your Sales Podcast Meshell Baker. 0:00 Develop unstoppable confidence to create sales success. 2:43 Focus on how you show up as a human rather than the process. 5:08...

#127: Janice B Gordon - #BreakTheBias in Today's Sales World 07.03.2022

Selling is the oldest profession. People must trade to live. It touches everyone and everywhere. What would happen if, through this profession of sales, we lifted up every human with full access to equality? If we served with great dignity and unbiased humility? I want to live in a world like that. Let us all break the bias. This is my quote for International Women's Day. This is on March the 8th...

#126: Heidi Solomon-Orlick, Bridgett McGowen Hawkins - Heels to Deals Inspires Female Sales Professionals 01.03.2022

Let me introduce my guests. Heidi Solomon Orlick. She is an award-winning BPO industry veteran of over 30 years of global sales, executive leadership experience. She is VP of global sales of VXI Global Solutions. 625 million dollars, a multinational outsourcing company. She is also the founder and CEO of Girlz Who Sell. Bridgett McGowen Hawkins, founder of BMcTALKS LLC, the parent company of BMcTA...

#125: John Smibert - Focus Your Buying Journey on the Process, Not the Product 21.02.2022

In this episode, my guest, my honored guest, is John Smibert. He has invested 38 years as a successful sales leader in 4 large I.T corperations. Since 2004, he has assisted B2B selling organisations to transform the way they sell. He's passionate about enhancing professionalism in sales. Welcome to Scale Your Sales Podcast, John Smibert. 0:00 Focus your buying journey on the process, not the produ...

#124: Alexander Low - Transform your CRM System to Maximize Success 14.02.2022

My next guest is a digital sales transformation expert and is often described as the bridge between application, technology and the sales team. With the length of the sales stack in the thousands of applications, he is in demand. Welcome to Scale Your Sales Podcast, Alexander Low. 0:00 Transform your CRM system to maximize success. 2:40 Salespeople must open their minds to different ways of sellin...

#123: Jeannie Walters - How To Create An Excellent Buyer Experience 07.02.2022

My next guest is CEO of Experience Investigators, a certified customer experience professional, a LinkedIn learning instructor, and a TedX speaker. Hello and welcome to Scale Your Sales podcast, Jeannie Walters. 0:00 How to create an excellent buyer experience. 1:56 How to create fewer ruined days for customers. 5:18 The easiest sale to make are the ones we believe in. 10:00 You must understand em...

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