Scalable Law Podcast

I'm sure you've heard of Google My Business, or maybe you've seen it in action when you've searched for a business online. It's that box that pops up on the right-hand side of the search results page, providing a snapshot of a business’s information. But have you ever thought about how this tool can be applied to your law firm? I bet many of you haven’t, and I get it. As a law firm, you might be m...

In today's competitive legal landscape, delivering an exceptional customer experience is vital for attracting and retaining clients. We're diving into the nitty-gritty of delivering a seamless, personalised, and efficient experience that is sure to create outstanding client satisfaction. Get ready to learn strategies for up-levelling the customer experience in your law firm and taking your success...

It's great to be back! I have to admit that I've been a little slack on the podcast recording lately. The year is just flying by, and each week seems to disappear before I know it. But I'm back on it now because there's been so much happening out there that I want to share with you. In April, I went to South Africa for an EO (Entrepreneurs' Organization) conference, it's a business group that I'm...

If you’re a law firm owner already at the level where you’ve hit your $700k mark, and you find yourself seemingly stuck and can't break through, then this podcast is for you.  I am ready to deliver the goods and show you how I have got past the million-dollar per year of revenue and beyond and how I have created a business that:  Doesn’t rely on me; And does require me to work in the fir...

Today the podcast is about a strategy that I love - AUTOMATED LEAD MAGNET Funnels! You know what I’m talking about because you have probably downloaded something yourself like this, but you might never have thought that you could use this strategy in your law firm! It is a really great marketing strategy that can bring more of your ideal clients into your law practice. Completely automated- so you...

In this episode, I am talking about one of my favourite topics! — Testing and measuring metrics in your law firm and why it’s so important! I’ve talked to many law firm owners and most people aren’t testing and measuring their marketing or collecting data. Law firm owners should be collecting data and using the data to understand the metrics because it will prevent them from potentially throwing m...

So… Are you going out on your own?   If you are starting up or planning to start up your firm this podcast is for you.  Being a solo- practitioner is where we all start. It can be a scary move, but it is well worthwhile! When you’re starting your firm, you want to be focused on getting clients in the door so that you can have a healthy cash flow and climb to the next level. Automati...

We are talking all things scaling your law firm and making your firm more successful this 2023! Remember whether you're new in your firm or have been here a while like me...Still owning a law firm is an ongoing journey until - you exit by either selling or closing your law firm. In the meantime how you can make it even better and what things you can do before you cross that bridge… INVEST IN YOUR...

The big question is: Why did you start your law firm? Have a think about that. Most of us are tired of working for someone else on their terms, and we start our firms to create a better life for ourselves, but we end up being with the worst boss ever and never giving ourselves a break! At law school, we don’t learn how to run a law firm or a business and so when we start our law firm, we do what w...

No more reactive marketing as a strategy to build your law firm. Be proactive with your firm’s marketing strategy and get your firm humming by the end of 2023. By this time I’m back from Tanzania from a 3-week holiday with my family! I have a 21, 18 and 12, and I just want to nab with them while I can and create a great adventure and memories with them. So, for the last few episodes, we’ve been ta...

Planning on your best year yet as a law firm owner? Tune in as we are talking more about marketing and join me on my bandwagon of marketing to propel your firm this year. As a law firm owner, I know you wanted to create more freedom and profit for yourself. You knew it’s going to be difficult but it can be overwhelming if you’re in the middle of a forever-evolving journey of being a law firm owner...

2023 is going to be a huge year! So, let’s talk about your law firm’s marketing plan again! There is a huge difference between having a great marketing plan for your law firm and executing a great marketing plan. Especially since you’re investing your money, time and effort in marketing into getting that phone to ring. You want to make sure to have these things locked down first. We have to make s...

You are in for a treat as I’m doing this podcast with the gorgeous view of the pool from the gazebo and the sounds and tunes of Bali in my background, as we discuss your 2023 Marketing plan for your law firm. If you haven’t started to create one yet or are unsure how to create one that will work for your law firm then listen on. It is not an effective marketing plan for your law firm to rely on a...

In this podcast, we discuss how you can attract the right team to work in your law firm. There are incredible team members out there. still, you just need to know where to find them with ease and be ahead of your competitors to ensure that you are attracting the best legal staff. In your law firm, your most valuable assets are your team members. They allow you to leverage your time and duplicate y...

In this podcast, we discuss how listing your law firm's website on general business directories and industry-specific directories for legal services and law firms can be of benefit. There are loads of advantages for your law firm to list their legal service on directories. It is worth having one of your legal team or a VA from Fiverr to list your law firm and legal service for these reasons:...

On this podcast, we have special guest Camille Moore from Third Eye Insights. Camille and I met at the Clio in the Cloud Conference, where we were both exhibiting for our businesses. Camille is a Marketing and Strategy phenom who works with law firms to improve and modernise their digital marketing strategies. Camille can bring a razor focus to the issues that affect most businesses’ relationship-...

In this episode of Scalable Law, Caralee shares her experience of attending and exhibiting at the Clio in the Cloud Conference in Nashville. She discusses the conference, what happens there, what some of the topics are, who you can connect with and if it is worth attending even from afar. Clio In The Cloud Conference Wrap Up The 2022  Clio Cloud Conference  (ClioCon) was a huge event. Th...

Have you set your firm up so that you can leverage your time and not sell your time for money? Scaling means that you can leverage your time as a law firm owner. If you can't leverage your time and you are selling your time for money, what you have is a job and frankly, that is not why you left your job to start a law firm. Join me on this episode to find out the two things that you need to be sca...

  I recently reflected on my experience as a builder's client when I renovated my house. It was a 12-week project that turned into a 10-month project and had us out of the home and floating around from Airbnb to Airbnb. To say that it wasn’t stressful would be an outright lie. It was an incredibly hard process for me, the costs were stressful, and everything was out of my control.  There...

Over time as a legal business owner, you will have periods where you love running your business and times when you don't enjoy it. Maybe you will even have times when you resent it!  If and when this happens to you, know that you are not alone in this and that there is a way out. In this podcast, Caralee gives you some practical tools on what to do so that you can reigniteyour  love and...

Today on the podcast, I give a life update on what has been going on with the podcast and what I am doing in the coming weeks.  I am very excited to be heading over to Nashville for the Clio In The Cloud Conference, where Scalable Law is a sponsor of this incredible event.  If you are going to be at the Clio Conference on the 10th and 11th of October, please come and say hi! 

Today on the podcast Caralee shares what numbers she measures in her law firm weekly and how being on top of these numbers has moved her business forward. Most law firm owners don’t know their data, and they focus on the wrong numbers. Today learn what you should be focusing on instead and why these numbers are the ones that can help you to have your finger on the pulse in your business at all tim...

In this episode, we have a special guest, Kelly Stanford from Stanford's Solicitors and Mediators. Kelly is also a student in the Scalable Business Lounge, learning how to leverage her firm for more time and freedom. Being in business for over twenty years, Kelly has many experiences that she generously shared with listeners. Being a people person, Kelly has a passion for helping my clients find a...

In this episode, Caralee talks about Google ads and if you should be running them in your law practice. Many law firm owners rely on referrals and are worried about throwing money away on Google Ads. Google has recently changed the layout of the front page of Google, and it is becoming more difficult to appear above the fold on the front page unless you pay for Ads. Well-run ads can help draw in i...

Today on the podcast, we are talking about law firm burnout and how to recognise if you are doing too much! It can be stressful running your law firm. Not only are you a lawyer, helping clients and meeting the demands that lawyers face, but you are also running a business. There are only so many hours in a day, and at times law firm owners are stretched way too thin and doing way too much. Being r...