Scalable Growth

In this video I walk through the 7 levers I use with clients to break through plateaus at any revenue level. This is the economic framework behind scaling, and it's got nothing to do with creative testing or hiring a new agency. It's the actual math that determines whether growth is even possible at your current numbers. Because once you see how these levers connect, you simply have to determine w...

Most entrepreneurs build a business and hope it eventually gives them the life they want. It never does. The entrepreneurs who actually get there do it backwards. They decide what they want from life first, then build everything else around that. In this video I walk through the life planning exercise that completely changed the trajectory of my own life, and the 80/20 of each major area (health,...

Most entrepreneurs are terrified of going negative on Day 1 ROAS. Yet when you run the actual math, in most cases (unless you have a terrible LTV), it actually makes more sense decreasing your Day 1 ROAS by increasing your CAC to get more volume. In this episode I walk you through the math and explain exactly how to model out what would happen in YOUR business if you decided to increase CAC to get...

Most entrepreneurs push subscriptions because they want stability and predictable cash. On the surface it makes sense, but in the vast majority of cases I've seen (not all), subscriptions are destroying your cash flow and making it nearly impossible to scale. The math behind it is never what founders think it is. Your four-month stick rate doesn't mean you collect four months of revenue in four mo...

Most entrepreneurs love promotions because of the nice revenue spike they create. But as I repeat over and over again... revenue is worthless. The ONLY thing that matters is contribution margin and profit. For example, having a 30% discount on a $100 product with a 50% contribution margin drops the contribution margin by 60% and requires you to sell 2.5x the volume JUST to make the same money you...

AI is about to make marketing a commodity. The brands that survive are the ones who can spend more to acquire a customer than anyone else can afford to. And right now, most entrepreneurs aren't prepared for it. In this episode I break down how I see this playing out, what the platforms are already doing that most people aren't paying attention to, and what to build right now so you're not caught f...

I've taken five different offers to eight figures, and every one of them shares the same patterns. Before you spend a dollar on traffic, there's a specific checklist I run through. It covers everything from how you score your offer before launch, to how you set your allowable acquisition costs, to how you track every micro-step in the sales journey so you know exactly where the constraint is. In t...

Two weeks into working with a new client, I found something, completely by accident, that should roughly double her profit once we fix it. Then I stumbled onto a second issue where an entire segment of buyers was never making it onto her email list. That one fix alone covers my fees. Nobody was looking for either of those. I just stumbled into them while poking around from the outside. This happen...

There's a specific point in every physical product business where the math flip and you become MUCH more profitable. Below it, you're working for free. Above it, every dollar comes in at your full contribution margin rate. That point, where you flip from losing money to making it, is what I call the Profit Inflection Point. And once you understand how it works, you start making completely differen...

Most consultants and agencies will tell you their process gets better results. I want to show you the MATH behind why mine ACTUALLY does. Timestamps: 0:00 - The unified system problem 3:45 - Contribution margin: why it comes first 7:20 - Acquisition economics and opportunity 11:00 - Lifetime value: high opportunity 15:30 - Operational efficiency and the lifestyle side 20:10 - Capital return veloci...

I wasted somewhere between $300,000 and $500,000 on agencies over the years, and it wasn't because they were all "bad." It was because I had no idea how to set the relationship up for success. After I sold the company, I went back and figured out exactly what I was doing wrong, and once I understood the three core problems, everything about how I work with agencies changed. Timestamps: 0:00 - The...

Most DTC brands I look at are hemorrhaging profit in dozens of different places. They're tracking the wrong metrics and have no real attribution. They're pushing products that look profitable but actually aren't. And about 15 other issues I could mention. What I've found is a healthy DTC business doesn't happen by accident. There are a specific set of foundations that separate the brands that keep...

Quick question... how long does it take you to break even? Whatever number you just thought of is probably wrong. Not because you're bad at math, but because you're only looking at one piece of a three-part equation. The number that actually determines whether scaling creates cash or destroys it is longer than you think. And once you see how to calculate it correctly, you start making completely d...

For most of my career, I was obsessed with acquisition and marketing and completely neglected the operational side. Then I implemented this stuff in my own business and saw how much money it saved, how much stress it removed, and how much more peace of mind it gave me. The framework I use comes down to four things: get the right people, put them in the right seats, have them working on the right p...

Most DTC founders don't know how long it takes for a dollar spent on ads, inventory, and overhead to come back as cash. And because of that, most decisions are based on guesses instead of data. This episode walks through the five metrics that tell you what's actually happening in your business, and why the ones most DTC founders rely on give an incomplete, expensive picture. Timestamps: 0:00 - Why...

Ever wonder why scaling ads feels impossible no matter what creative you test? Most founders are obsessed with optimizing ads when the real problem is sitting upstream in the offer itself. I've helped create at least five offers that hit eight figures, including my own, and across my career I've generated over $200 million in revenue. When writing The Scalable Profit Model, I condensed what I lear...

A 30% increase in lifetime value (LTV) can produce a 90% increase in profit, with no new customers, no new ad spend, and the same business, the same products, and the same traffic. That number surprises a lot of people when I ran the math on it, but once you see how the math actually works, it makes complete sense. The problem is most founders are measuring LTV completely wrong, and making major a...

Ever hit a point where you're spending more on ads and somehow making less? There's a reason for that, and it's not your creative. The real answer is your acquisition economics. The combination of your conversion efficiency, economic efficiency, and allowable cost per acquisition. I break it all down in this episode. Timestamps: 0:00 - Why ROAS Gets You in Trouble 1:45 - CM-ROAS: The Metric That A...

If you don't know your contribution margin, you're flying blind. And unfortunately, most of the clients I work with don't even know what contribution margin is, let alone have an accurate number for it. This episode walks you through why contribution margin is so crucial, why it's a much better metric than gross margin for DTC founders, how to calculate it, and mistakes to avoid when doing so. Tim...

Most entrepreneurs have a giant list of things they could be working on. And the problem isn't the list, it's that they have no way of knowing which things on that list actually move the needle versus which ones just feel productive. In this episode, I walk through the mental model I use with every client to cut through the noise and find the two types of opportunities that matter: leaky buckets q...

In this episode, I break down what a Profit Model is: the full journey a dollar takes from the moment you invest it into acquiring customers until the moment it comes back as usable cash and profit. Most people can't map that journey, yet they're making scaling decisions every single day without it. I walk through all five levers that control profit in a physical product business. Contribution Mar...

Welcome to the Scalable Growth podcast! In this first episode is me telling you exactly who I am, why I built this podcast, and what you're actually going to get from it. That means walking through my career including writing direct response copy, running an 8-figure portfolio company, launching and selling Peak Biome, and learning more about how physical product businesses work than anything else...