Kaya Yurieff and Jasmine Enberg

Scalable

Business EN ↓ 56 episodes

Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry. Hosted on Acast. See acast.com/privacy for more information.

Be sure to visit the podcast's website and support the creator: scalablepod.com

Author

Kaya Yurieff and Jasmine Enberg

Episodes

Outrageous advent calendars, slow social and what to expect from Black Friday 27.11.2025 18:08

Kaya Yurieff and Jasmine Enberg break down what to expect from Black Friday and the holiday shopping season. Plus, they give their take on a new era of slow social media. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

Meta’s big win, Australia’s social media ban and Mel Robbins’ rise 20.11.2025 26:18

Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Meta’s big win against the FTC, the ripple effect of Australia’s social media ban and how influencer marketing budgets are changing. Plus, a big shakeup in the podcasting charts. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast...

TikTok and iHeartRadio take on YouTube, creator M&A rises and MrBeast goes to the Middle East 13.11.2025 26:02

Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok's new podcast partnership with iHeartRadio, an uptick in creator economy M&A deals, MrBeast's new theme park and Meta's scam ad problem. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for mo...

What big tech earnings mean for the creator economy 06.11.2025 22:17

Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Q3 results from Meta and YouTube, Netflix’s push for video podcasters, YouTube TV's dispute with Disney and podcaster Steven Bartlett’s $425 million valuation. Sign up for our newsletter for free at: https://scalablepod.com/subscribe Hosted on Acast. See acast.com/privacy for mo...

Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable 30.10.2025 8:32

Creator economy experts Kaya Yurieff and Jasmine Enberg discuss the launch of their new media company and why they decided to join the creator economy themselves. Scalable is designed to help marketers, founders, investors, creators and other professionals make sense of the creator economy by breaking down the biggest news stories with sharp, digestible insights and analysis. Learn about Scalable...

Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy 30.10.2025 1:02

Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. K...