Scalable

Don Lemon was one of the most recognizable figures in cable news. Since his high-profile exit from CNN in 2023, he's been building an independent media company, trading a traditional studio and production crew for a setup that fits inside a backpack. His YouTube channel, “The Don Lemon Show,” now has more than 1 million subscribers, who call themselves the “Lemonheads.” Kaya Yurieff and Jasmine En...

The tech battle of the summer is heating up. Kaya Yurieff and Jasmine Enberg give their takes on new smart glasses from Meta and Snap, including why Mark Zuckerberg is so excited about its partnership with Kylie Jenner. They also debate which company has more riding on their wearables bet, especially after Evan Spiegel appeared on CNBC wearing the new $2,200 Specs, which showed his ear bending und...

Nearly every company on the planet now has an influencer marketing strategy, from pharmaceutical companies to toilet paper. In this episode, Kaya Yurieff and Jasmine Enberg break down the state of influencer marketing today, exploring three major questions: where budget is coming from, what brands are actually spending it on and the biggest growth opportunities.  Later in the episode, they’re...

What is Meta’s creator strategy? And is its massive spending on AI worth it?  Kaya Yurieff and Jasmine Enberg speak with Meta’s CMO and VP of Analytics, Alex Schultz. He explains why Meta works with creators to sell smart glasses, rather than to try to change people’s perceptions of AI the way many of its rivals are doing. He also shares why Meta’s bet on AI is worth the investment and how th...

Can you be as big as MrBeast if you start as a creator today? This week, Kaya Yurieff and Jasmine Enberg deep dive into two dynamics happening in the creator economy: Breaking through to new audiences on social media is harder than ever. But at the same time, established creators are struggling to reach their own followers. Later in the show, they’re joined by Neil Waller, the co-founder and co-CE...

Kaya Yurieff and Jasmine Enberg discuss the biggest headlines in the creator economy this week, including the real reason Meta launched a new Reddit competitor, Forum. Plus, they analyze Meta’s subscription push and its new Snapchat ripoff Instants. They also unpack the latest twist in the streaming wars as Spotify and Netflix team up against YouTube on an unprecedented podcast deal for Jay Shetty...

Kaya Yurieff and Jasmine Enberg break down Kaya’s conversation with Piers Morgan at a podcasting conference in London, where he revealed new details about his independent media company Uncensored and his plans to turn it into a billion dollar company. Just don’t call him a podcaster!  They’re also joined by Natalie Marshall, better known as Corporate Natalie, to talk about the rise of B2B inf...

Kaya Yurieff and Jasmine Enberg discuss their takeaways from the Cannes Film Festival, which Meta sponsored for the first time this year. They dive into the controversy over AI, the red carpet rules about dress code and devices (Hint: No smartphones or long trains on gowns!) and whether or not creators will ever break through into the film industry in a meaningful way. They are also joined by Scot...

Kaya Yurieff and Jasmine Enberg sit down with Visa CMO Frank Cooper to discuss the future of marketing, how brands should work with creators and AI’s impact on the shopping journey. Plus, he shares Visa's plans for the FIFA World Cup, how to accurately evaluate the risk of creator businesses and why brands need to have a thick skin when working with talent.   They also debrief their firs...

Kaya Yurieff and Jasmine Enberg speak to Tan France about life after Queer Eye, which wrapped its final season on Netflix earlier this year. What’s next? YouTube. Tan opens up about launching his new show “Honorable Gays!”, returning to scripted TV with “Deli Boys” on Hulu, and how entertainment, fame and audience reach are rapidly changing. He also reveals what separates a great unscripted star f...

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including how creators showed up at the White House Correspondents’ Dinner weekend, where a shooting took place. They also discuss why there are suddenly so many niche award shows for creators, from The Snappys to iHeartMedia, and whether creator media companies really are small businesses. Spoiler ale...

Kaya Yurieff and Jasmine Enberg discuss what’s behind all these creators suddenly launching their own ad agencies. Plus, they dive into the strategy behind “Career Ladder” host Max Klymenko’s 130 (!) country world tour.  Later in the show, they’re joined by Max Reisinger, the CEO of Creator Camp, who recently went on tour to promote his new movie “Two Sleepy People” and recently launched an a...

Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, which was livestreamed on YouTube, is a case in point. They give their take on Bieberchella, and also unpack MrBeast’s recent star-studded livestream that brought together 50 mega creators—and his live giveaway with live shopping platform WhatNot. They a...

In this special live episode of Scalable, Jasmine Enberg sits down with Stephanie Patrick, co-founder and former owner of Theorist Media, creator Nick Urteaga and Michael Curtis, CEO and founder of Proud Management to discuss whether or not creators need a college degree and what an academic curriculum for the creator economy should look like. Hint: It’s not just about developing content. The epis...

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives. Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Gree...

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of t...

Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them. Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by specia...

Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year. Later, they’re joined by California Attorney Gen...

Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short. They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and Yo...

Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts to become a global creator hub. They also dive deep into the evolution of social commerce and explain why creators will survive and thrive in the age of AI shopping. Later, they’re joined by LTK co-fo...

Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Saw...

Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators ripping off real-life creators’ videos and the true crime influencer mania around the disappearance of Nancy Guthrie.  They’re also joined by special guest Ed Davidson, the chief growth officer of Li...

Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using social media and working with influencers—and what he's doing to change that. Booker also gives his take on the new US TikTok, whether he supports social media bans for teens in the US and what he makes of California Governor Gavin Newsom's soci...

KayaYurieff and Jasmine Enberg are on the road this week, traveling to Washington,D.C. to interview Senator Cory Booker. In today’s episode, Jasmine makes thecase for why YouTube should revisit original content and Kaya explains why notevery journalist can just start a Substack. They’re also joined by BrianAlbert, managing director of YouTube Media Partnerships and Creative Works, totalk about how...

Kaya Yurieff and JasmineEnberg discuss the biggest news stories in the creator economy this week,including the NFL inviting 160 creators to the Super Bowl and TikTokers winningbig at the Grammy’s. They’re also joined by Jennifer Quigley-Jones, CEO andfounder of Digital Voices, to discuss the sale of her company to PMG and whatit means to be a female founder in this industry. Sign up for our newsle...