Saville Productions Purpose Podcast

Rupert sits down with Victoria B. Lozano, former CMO of Crayola, to discuss why effective marketing must build brands and drive revenue at the same time. They explore how brands can earn attention without looking like advertising, the difference between meaningful purpose and manufactured purpose, and why human judgment will matter even more as AI transforms the industry. Victoria Lozano is a seni...

Rupert sits down with Cameron Dillavou, former CMO at Paramount+, to discuss why streaming services can no longer rely on content alone to build distinctive brands. They explore how brands can earn attention by creating real value, the challenge of marketing across cultures and micro-moments, and why AI should be the floor, not the ceiling, for creative thinking. Cameron Dillavou is an entertainme...

Rupert sits down with Kirk Johnsen, Partner and Managing Director at ALTO Amsterdam, to discuss why brands need to be additive rather than interruptive, and how strong purpose can unlock more meaningful creative work.  Kirk Johnsen is a global brand and marketing leader who has spent his career helping ambitious brands move beyond traditional advertising into culture and meaningful consumer experi...

Rupert sits down with Seth Gagahina, Founder and Chief Creative Officer at The Carrot Brand, to discuss destination storytelling, cultural preservation, and why authentic human emotion matters more than ever in an AI-driven world. Seth Gagahina is the Founder and Chief Creative Officer of The Carrot Brand, a global creative boutique focused on culturally rooted, narrative-driven storytelling. A UN...

Rupert sits down with Jayanta Jenkins, a global creative executive, to discuss building brands that connect on a human level, the role of purpose in shaping both organizations and consumers, and how AI is transforming creative work. Jayanta Jenkins is a global creative executive with experience leading creative organizations and building brands at the intersection of culture, technology and busine...

Rupert sits down with Yves Briantais, CMO and Head of R&D at Carlsberg Group, to discuss the importance of authenticity, cultural understanding and building brands that stand for something distinctive. They explore why marketers need to protect what makes a brand unique, how Carlsberg is returning to its creative roots. Yves Briantais is a global marketing leader with extensive experience acro...

Rupert sits down with Ned Ehrbar, Director of Global Media Relations at Merck, to discuss moving from journalism into corporate communications, the power of personal storytelling, and how brands can earn attention in an increasingly fragmented media landscape.  Ned Ehrbar is a communications leader who brings more than 15 years of journalism and media experience to corporate communications. A jour...

Rupert sits down with Will McGinness, Chief Creative Officer at Venables Bell & Partners, to discuss the evolution of advertising, why brands must earn attention, and how creativity can turn simple briefs into experiences people remember. Will McGinness is a creative leader who began his career in digital design and interactive advertising before moving into creative leadership. After early wo...

Rupert sits down with Tia Castagno, Global President of Innovation at Dentsu, to discuss the future of advertising, why brands need to move beyond interruption, and how innovation can make marketing more human. They explore brand purpose, culture, AI, and the shift toward experiences that integrate naturally into people’s lives. Tia is a global innovation and transformation leader with extensive e...

Rupert sits down with Aishwarya Nambiar, Former Head of Global Marketing for Etihad Airways, to discuss brand transformation at global scale, the balance between brand and performance marketing, and why purpose must show up in behavior rather than messaging. They explore the complexity of marketing across more than 60 countries, the expectations of the UAE consumer landscape, and why relevance, ti...

Rupert sits down with Robert Lambrechts, Chief Strategy Officer at Pereira O’Dell, to discuss how brands can earn attention in a world of distraction, ad avoidance, and endless choice. They explore why entertainment is replacing interruption in effective marketing, how “distraction is culture” has reshaped consumer behaviour, and why strong brands focus less on talking about themselves and more on...

Rupert sits down with Richard Huntington, former Chair and Chief Strategy Officer at Saatchi & Saatchi London, and founder for Feral, to explore why modern marketing may have drifted from its commercial core. They discuss the limits of brand purpose, the growing challenge of ad avoidance, and why advertising must earn its place by delivering real value—whether through entertainment, utility, o...

Rupert sits down with Greg James, CEO of North America at Havas Media Network, to explore why human connection remains the true differentiator in a media landscape driven by data and AI. They discuss the evolution of marketing, the challenge of ad avoidance, and how brands can create work people actually want to engage with—through culture, experiences, and storytelling. Greg is a media leader wit...

Rupert sits down with Liz Castells-Heard, CEO and Chief Strategy Officer at Infusion by Castells, joined by Leticia Juárez, Partner and EVP of Strategy and Marketing, and Rodrigo Ribeiro, Chief Creative Officer, to explore how cultural fluency—not just creativity—is the true driver of modern marketing success. Together, they dive into the power of authentic storytelling, why multicultural audience...

Rupert sits down with Sophia Angelis, strategic marketing leader and founder of Angelis Consulting, to discuss why simplifying complexity—and making space for meaningful human connection—is at the heart of effective modern marketing. They explore how brands can cut through a landscape of skipped ads and short attention spans, the enduring power of emotional storytelling, and why purpose is less ab...

Rupert sits down with Raul Sanches Baronetti, Global Strategy Lead at Publicis Groupe, to discuss why connection—not just communication—is the key to modern marketing. They explore the importance of having a clear point of view, the role of creativity in earning attention, and how brands can better align purpose with real human needs. Raul is a global strategist with a hybrid background across cre...

Rupert sits down with Mikael Greenlief, EVP and Head of Media at R&R Partners, to discuss why modern media is no longer about buying impressions, but building momentum. They explore behavior-led planning, brand-owned IP, and how brands like LEGO, Adidas, and Las Vegas can win by creating experiences people choose to engage with. Mikael is a media strategist and marketing leader known for helpi...

Brett Schneider is the VP, Brand Partnerships at JPMorgan Payments. He shares how brands can tap into fandoms, cultural moments, and community-driven storytelling to build trust and drive real business outcomes. From ComplexCon activations to ambassador programs for small businesses, Schneider explores how brands can move beyond interruption advertising and become meaningful participants in cultur...

Chuck Meehan is the Chief Creative Officer at Pavone Group. He shares insights from leading award-winning campaigns, including GM’s EV launches with iconic Super Bowl spots, and discusses why brands should act like entertainment companies rather than just making ads. Tune in to hear his thoughts on purpose-driven marketing, branded storytelling, and the future of creative in a “dopamine economy.”...

Kandace Williamson is the Senior Culture & Entertainment Lead at Diageo. She dives into the evolving world of spirits marketing, from luxury tequila campaigns to engaging Gen Z audiences, sharing how culture, storytelling, and experiential events are reshaping advertising. Tune in for insights on creativity, audience-first marketing, and the strategies behind standout campaigns like Don Julio’...

Mark Shanley, Executive Creative Director at Adam & Eve/TBWA, shares his perspective on creating advertising people actually want to watch. From working on global brands like Nike and Puma to redefining brand purpose and embracing AI-driven creativity, Shanley discusses how bold, culturally resonant ideas can cut through an increasingly ad-avoidant world. He also reflects on staying relevant i...

Rupert speaks with Matthew Moran, Global Head of Strategy and Innovation at Omnicom Advertising Group, about how brands can grow beyond traditional advertising into experiences, products, and communities. He explores the shift from purpose as messaging to purpose as action, and why owning the brand ecosystem is becoming increasingly important. Matthew Moran is a brand strategist and innovation lea...

Rupert sits down with Marcos Medeiros, Partner and Creative Leader at Sentimental Film, to discuss his transition from agency leadership to production, the shift from advertising to entertainment-driven storytelling, and why craft and authenticity matter more than ever in a world where audiences are skipping ads. Marcos Medeiros is a globally recognized creative leader with over 30 years of experi...

Rupert sits down with Holly Teichholtz, Chief Marketing Officer of the Michael J. Fox Foundation, to discuss the power of storytelling in science, the challenge of communicating complex medical research to diverse audiences, and how marketing can accelerate progress toward better treatments for Parkinson’s disease. Holly Teichholtz has spent more than two decades leading communications and marketi...

Rupert sits down with Cordell Burke to discuss creativity in modern advertising, building brands that stand out, and why purpose must be driven by action rather than words. Cordell Burke is the Global Executive Creative Director at Up There, Everywhere, bringing decades of experience in creative leadership across some of the world’s most respected agencies. Throughout his career, he has worked wit...