Saville Productions Purpose Podcast

Rupert sits down with Aishwarya Nambiar, Former Head of Global Marketing for Etihad Airways, to discuss brand transformation at global scale, the balance between brand and performance marketing, and why purpose must show up in behavior rather than messaging. They explore the complexity of marketing across more than 60 countries, the expectations of the UAE consumer landscape, and why relevance, ti...

Rupert sits down with Robert Lambrechts, Chief Strategy Officer at Pereira O’Dell, to discuss how brands can earn attention in a world of distraction, ad avoidance, and endless choice. They explore why entertainment is replacing interruption in effective marketing, how “distraction is culture” has reshaped consumer behaviour, and why strong brands focus less on talking about themselves and more on...

Rupert sits down with Richard Huntington, former Chair and Chief Strategy Officer at Saatchi & Saatchi London, and founder for Feral, to explore why modern marketing may have drifted from its commercial core. They discuss the limits of brand purpose, the growing challenge of ad avoidance, and why advertising must earn its place by delivering real value—whether through entertainment, utility, o...

Rupert sits down with Greg James, CEO of North America at Havas Media Network, to explore why human connection remains the true differentiator in a media landscape driven by data and AI. They discuss the evolution of marketing, the challenge of ad avoidance, and how brands can create work people actually want to engage with—through culture, experiences, and storytelling. Greg is a media leader wit...

Rupert sits down with Liz Castells-Heard, CEO and Chief Strategy Officer at Infusion by Castells, joined by Leticia Juárez, Partner and EVP of Strategy and Marketing, and Rodrigo Ribeiro, Chief Creative Officer, to explore how cultural fluency—not just creativity—is the true driver of modern marketing success. Together, they dive into the power of authentic storytelling, why multicultural audience...

Rupert sits down with Sophia Angelis, strategic marketing leader and founder of Angelis Consulting, to discuss why simplifying complexity—and making space for meaningful human connection—is at the heart of effective modern marketing. They explore how brands can cut through a landscape of skipped ads and short attention spans, the enduring power of emotional storytelling, and why purpose is less ab...

Rupert sits down with Raul Sanches Baronetti, Global Strategy Lead at Publicis Groupe, to discuss why connection—not just communication—is the key to modern marketing. They explore the importance of having a clear point of view, the role of creativity in earning attention, and how brands can better align purpose with real human needs. Raul is a global strategist with a hybrid background across cre...

Rupert sits down with Mikael Greenlief, EVP and Head of Media at R&R Partners, to discuss why modern media is no longer about buying impressions, but building momentum. They explore behavior-led planning, brand-owned IP, and how brands like LEGO, Adidas, and Las Vegas can win by creating experiences people choose to engage with. Mikael is a media strategist and marketing leader known for helpi...

Brett Schneider is the VP, Brand Partnerships at JPMorgan Payments. He shares how brands can tap into fandoms, cultural moments, and community-driven storytelling to build trust and drive real business outcomes. From ComplexCon activations to ambassador programs for small businesses, Schneider explores how brands can move beyond interruption advertising and become meaningful participants in cultur...

Chuck Meehan is the Chief Creative Officer at Pavone Group. He shares insights from leading award-winning campaigns, including GM’s EV launches with iconic Super Bowl spots, and discusses why brands should act like entertainment companies rather than just making ads. Tune in to hear his thoughts on purpose-driven marketing, branded storytelling, and the future of creative in a “dopamine economy.”...

Kandace Williamson is the Senior Culture & Entertainment Lead at Diageo. She dives into the evolving world of spirits marketing, from luxury tequila campaigns to engaging Gen Z audiences, sharing how culture, storytelling, and experiential events are reshaping advertising. Tune in for insights on creativity, audience-first marketing, and the strategies behind standout campaigns like Don Julio’...

Mark Shanley, Executive Creative Director at Adam & Eve/TBWA, shares his perspective on creating advertising people actually want to watch. From working on global brands like Nike and Puma to redefining brand purpose and embracing AI-driven creativity, Shanley discusses how bold, culturally resonant ideas can cut through an increasingly ad-avoidant world. He also reflects on staying relevant i...

Rupert speaks with Matthew Moran, Global Head of Strategy and Innovation at Omnicom Advertising Group, about how brands can grow beyond traditional advertising into experiences, products, and communities. He explores the shift from purpose as messaging to purpose as action, and why owning the brand ecosystem is becoming increasingly important. Matthew Moran is a brand strategist and innovation lea...

Rupert sits down with Marcos Medeiros, Partner and Creative Leader at Sentimental Film, to discuss his transition from agency leadership to production, the shift from advertising to entertainment-driven storytelling, and why craft and authenticity matter more than ever in a world where audiences are skipping ads. Marcos Medeiros is a globally recognized creative leader with over 30 years of experi...

Rupert sits down with Holly Teichholtz, Chief Marketing Officer of the Michael J. Fox Foundation, to discuss the power of storytelling in science, the challenge of communicating complex medical research to diverse audiences, and how marketing can accelerate progress toward better treatments for Parkinson’s disease. Holly Teichholtz has spent more than two decades leading communications and marketi...

Rupert sits down with Cordell Burke to discuss creativity in modern advertising, building brands that stand out, and why purpose must be driven by action rather than words. Cordell Burke is the Global Executive Creative Director at Up There, Everywhere, bringing decades of experience in creative leadership across some of the world’s most respected agencies. Throughout his career, he has worked wit...

Rupert sits down with Alasdhair MacGregor-Hastie to discuss creativity, global brand building, and the evolving role of advertising in an AI-driven world. Alasdhair MacGregor-Hastie is the VP & Executive Creative Director BETC Paris & Creative Chairman Havas Milan . With decades of international experience across agencies including TBWA, Ogilvy, and Havas, he has led award-winning campaign...

Rupert sits down with Irene Kugelman to explore brand purpose in a scroll-first world, the power of experiential storytelling, and how agencies can cut through the noise in an era of ad avoidance. Irene Kugelman is Chief Creative Officer at DDB Germany, leading purpose-driven creativity for global brands. With an international background and a career that began at Wieden+Kennedy Amsterdam working...

Rupert sits down with Gui Pasculli. From launching Dove’s Real Beauty campaign in Latin America to driving culture-led collaborations at Malibu, Gui shares insights on brand purpose, experience-led marketing, and how to create authentic connections in an ad-averse world. Gui Pasculli is a Brazilian-born creative strategist and marketing leader currently Global Head of Culture and Partnerships for...

Rupert sits down with Jim Thornton to explore nearly 40 years in advertising, the evolving role of purpose and humor in creative work, and how agencies can thrive in a social‑first, rapidly changing industry. Jim Thornton is Executive Creative Director at VCCP London with four decades of experience in advertising. Known for his passion for character-driven, entertaining work, Jim’s career spans le...

Rupert sits down with Ali Rezgui to discuss building global brands through local truth and more! Ali Rezgui is the Global Head of Strategy at Publicis Groupe, bringing over 15 years of experience connecting people with brands through strategically led, creatively driven, and data-powered thinking. He specializes in building marketing and communication strategies that translate insight into measura...

Rupert sits down with Tass Tsitsopoulos to discuss why human truth still beats technology and more! Tass Tsistsopoulos is the Global Executive Strategy Director at Wieden+Kennedy, known for pairing rigorous strategic thinking with an ability to turn ideas into action. He has worked with some of the world’s biggest brands to help them transcend category conventions, embed themselves in popular cult...

Rupert sits down with Carlie Lorentz to discuss how Gen Z is redefining social drinking and more! Carlie Lorentz is a Marketing Manager for Molson-Coors Brewing Co., known for building culturally resonant brands that drive measurable commercial impact. A brand strategist and entrepreneurial leader, she has led award-winning, full-funnel initiatives—from packaging innovation to national partnership...

Rupert sits down with Sascha Kuntze to discuss turning brands into cultural participants and more! Sascha Kuntze is the current Chief Creative Officer at BBH Asia Pacific. He leads BBH Singapore with a belief that difference drives creativity, harnessing the agency’s uniquely Asian and global perspective to power world-class work. With a career rooted in film and shaped by diverse experiences, he...

Rupert sits down with Mike Medeiros to discuss creativity under constraint in health marketing and more! Mike Medeiros is the Head of Strategy at Grey Health, with over 20 years of experience building insight-driven, integrated brand strategies across agency and client-side roles. A seasoned leader and problem-solver, he has driven award-winning, cross-channel campaigns and most recently establish...