Sara Does SEO Podcast - Wedding SEO Podcast for Wedding Pros, Photographers, and Creatives by Sara

"I published a blog post... why isn't it showing up on Google at ALL?" — It's a question I keep getting, so I decided to dig deeper. And I didn't love what I discovered. In the last few months, I'm seeing this happen more and more. If you use AI to help write your blog posts, you can't miss this episode. What I cover: - Why blog posts can end up as "Crawled, curr...

In this episode, I'm joined by past SEO Fix client Amber McKinney of Sunset Oaks Venue. Amber has built a wedding venue that consistently books 95 to 100 weddings a year in a highly competitive market, and about half of those bookings come from her SEO! What I love about Amber is her commitment to tracking her numbers. She uses the data to make calm, proactive business decisions, and it has re...

If you offer your services in more than one location, should you create more than one Google Business Profile? It sounds like a smart way to get visibility in multiple markets, but there are some important limitations with how Google Business Profile actually works. In many cases, trying to maintain multiple listings creates more challenges than benefits. In this episode, I walk through a real cli...

A lot of wedding pros have run into Google Business Profile issues lately, especially when it comes to suspensions or not being able to make edits. I know it’s frustrating when Google doesn’t clearly tell you what went wrong! In this episode, I’m walking through the most common reason I see wedding industry Google Business Profiles get suspended. We’ll talk about the setting that often causes prob...

I get asked about this all the time: "Do I really need to show my address on Google Business Profile?" The answer is actually more nuanced than most people expect. For a lot of wedding businesses, hiding your address is the right setup, and you can absolutely still have a Google Business Profile without sharing your home address publicly. In this episode, I walk through the SEO tradeoffs...

Google Business Profile is one of the easiest SEO wins for wedding pros, and I'm honestly surprised by how many business owners either haven't set it up or haven't checked it in years. In this episode, I'm breaking down what Google Business Profile actually is, why it matters, and a few key settings I want you to pay attention to if you're setting up or refreshing your listing....

Backlinks just might be the most boring topic in SEO (sorry!)… but they matter SO much to your rankings. In this episode, I’m breaking down what backlinks actually are, why Google cares about them, and why they’re often the missing piece when SEO feels “stuck.” If you’ve ever looked at another business ranking above you and thought, “How are they outranking me with that website?” there’s a really...

Is your website on Showit? Are you considering it? There are a lot of strong opinions floating around about whether Showit is “good” or “bad” for SEO, so you know I had to weigh in 😉 In this episode, I’m walking you through my Showit SEO review. I'll explain where Showit really shines, where I think it makes SEO harder than it needs to be, and the mistakes I see holding back rankings again an...

I keep hearing more and more photographers ask: Can a Pixieset website actually rank well on Google? I get why people are confused. There’s a lot of outdated Pixieset SEO advice floating around, based on the years-ago Pixieset website builder. In this episode, I’m walking through what I’m seeing inside real wedding photographer websites on Pixieset today. I talk through where Pixieset really shine...

For years, there’s been this belief that you have to be on WordPress to rank well on Google. I’ve been working in SEO for over a decade now, and I’ve heard this same advice over and over. So how much truth is there to this? Do you have to be on WordPress for the best rankings in the wedding industry? Let's talk about it. If you’ve ever felt pressured to switch your website just for SEO, this e...

Before you spend money on an SEO audit, this is worth hearing. I get asked all the time if we offer SEO audits — and my answer is always no, for a really intentional reason. In this episode, I walk through what changed for me after years of offering audits, what I started noticing about client results (or lack of them), and why I ultimately shifted to a completely different approach. This shift wa...

Calling all competitive people... 😉 If you’ve ever checked your rankings and felt frustrated that someone in particular is showing up above you, this is a must-listen. In this episode, I'm walking through how to look at those higher-ranking pages a little more strategically. Because at a certain point, ranking higher isn't about doing more random SEO tasks — it’s about understanding what Google i...

Sometimes, when your inbox seems quieter than you'd like, the doubts start to creep in: “Things feel slow… did I mess up my SEO? My traffic must have gone down... right?” In this episode, I walk through how to actually figure out whether your traffic is down… or if it just feels that way. Because those are two very different situations. We’re zooming out, looking at your data the right way, and as...

Wedding SEO Bootcamp by Sara Does SEO is the waste-no-time SEO course and coaching program for wedding business owners who want to get found on Google and in AI search tools like ChatGPT—without feeling overwhelmed by all the moving parts. It’s designed specifically for wedding pros, so everything inside is tailored to how couples actually search for planners, photographers, venues, officiants, DJ...

It’s one of the biggest questions I get about blogging for SEO — how often do you actually need to do it? I think a lot of the hesitation around blogging comes from feeling like you’re signing up for something you have to do consistently, forever. In this episode, I explain why that’s not really how blogging for SEO works, especially in the wedding industry. I share what actually moves the needle,...

Can you actually use ChatGPT to write your blog posts… and have them rank? The answer is yes—but there’s a right way to approach it if you want your content to be helpful, original, and worth showing on Google. In this episode, I’m sharing four clear guidelines to help you use AI in a way that supports your SEO instead of hurting it. This is a must-listen if you want to use AI tools to help you wr...

I’ve heard it more than once: “experts” saying that Google will detect AI-written content on your website and punish you for it. Is it true? Does AI content hurt your SEO? Let’s clear it up in this episode. Google has been very open about how they view AI-generated content… and I bet it will surprise you! In this episode, I walk through what Google’s guidelines actually say about AI content and wh...

If you’ve ever thought, “Do I REALLY have to blog to make SEO work?” — you're not the only one trying to avoid it 😉 Blogging is no one’s favorite task, especially when you’re running a busy wedding business. But there’s a big difference between blogging just to "put stuff on your website"… and blogging strategically to get more ideal clients to your website. In this episode, I’m walking you throu...

“What website platform do you recommend for SEO?” I get this question at almost every Q&A I do. Over the years, my team and I have ranked websites on Showit, Squarespace, WordPress, Wix, Weebly, Webflow, and Pixieset. Which one should you choose? Let’s talk about it. In this episode, I’m sharing what our study revealed about top-ranking wedding websites, and how to choose a platform that makes...

If you’ve ever hired (or considered hiring) a web designer and just assumed SEO would be part of the package… we need to talk. One of the most common (and most dangerous) assumptions wedding pros make is: “I’m sure my web designer knows about SEO. They're making my website!” I totally understand why that feels logical, but unfortunately, it's not the reality. In this episode, I walk you through wh...

If you’ve been thinking about a website redesign but keep wondering, “Is this going to mess up my SEO?” ... that's a super valid concern. Website redesign season always brings up a lot of nerves, especially if Google is already sending you traffic and inquiries. Because, unfortunately, a website redesign done wrong can cause SEO problems. In this episode, I walk through when a redesign actually pu...

I've always said "SEO results take time. Have patience and keep doing the work!" (I'm a broken record, I guess). But recently, a student made me take a big pause when she asked "Ok, but... WHY does SEO take time?" I loved this question! If you’ve ever wondered why SEO can feel instant for one business and painfully slow for another, this episode will help clarify it, using real examples. I’m shari...

I get asked this question all the time : “I’m starting a new thing… should I put it on its own website? Or keep it on the website I have?” In my 7 years working with wedding pros, I've seen a lot of excited business owners create new brands and websites for associate teams, corporate events, podcasts, courses, coaching, micro weddings, elopement services, etc... without realizing the work they're...

If you’ve ever done some SEO tweaks and then wondered, “Okay… but how do I actually know if it's actually working?” you’re not alone. I hear this question all the time, and it usually comes with a lot of frustration and second-guessing. In this episode, I talk through a real DM conversation that sparked this topic. I explain why relying only on that "full inbox feeling" can make SEO progress feel...

So many business owners say to me: "I tried SEO, but I just don't get it. It's hard and techy... and it's just not for me." In this episode, I slow things down and talk honestly about why learning SEO absolutely can feel confusing and overwhelming, especially for wedding pros who have already “tried it before". I share the patterns I see over and over again, including the mistakes I made myself wh...