Sara Does SEO Podcast - Wedding SEO Podcast for Wedding Pros, Photographers, and Creatives by Sara

Are those paid listing sites promising that paying them will help you show up in AI search? Oh boy, let's talk. Before you pay for a membership because a salesperson says it will help you show up on ChatGPT, Claude, or Gemini, I want you to listen to this first. In this episode, I’m walking through how I evaluate those sources, why a paid listing isn’t automatically valuable, and how you may b...

I keep noticing Instagram profiles showing up on page one of Google for competitive wedding industry searches. And yes, that means your Instagram profile could potentially rank right alongside websites! So why is Google choosing certain Instagram profiles over all the others? There are a few things the profiles I’m seeing in search results have in common. In this episode, I’m breaking down those p...

Some people are just naturally good at social media. They enjoy making content, they know what gets attention, and it actually brings them business! So if that’s you, do you really need to add SEO too? In this episode, I’m talking about why your marketing strategy doesn’t have to look like everyone else’s. I also share a few situations where SEO can still be useful, even if social media is already...

A commenter recently said on one of my Instagram posts: "Unfortunately, you can't just quit social media if your SEO is good." I want to talk about it! (and you might be surprised by my thoughts on this 😉) There’s a big difference between using social media to prove you’re still in business, versus relying on it to constantly reach new people and bring in every lead. In this episode...

I’ve been thinking a lot lately about how much harder social media feels than it used to. Creating one post can mean filming video, editing clips, writing hooks, choosing audio, and hoping you grab someone’s attention fast enough for them to keep watching. At the same time, SEO actually feels easier to me than it did years ago. AI can support so much of the content creation process, and search is...

I get asked about this a lot: can you use SEO to expand into a bigger market where you’d love to book more weddings? The answer is yes, sometimes! But ranking in a new city is very different from ranking in a market where your business is already established. In this episode, I’m sharing a real client situation that shows why a big competitive market may not be the best SEO target. I also talk thr...

In this second part of my Ask Me Anything series, I’m answering five questions about how we deliver SEO behind the scenes at Sara Does SEO! I’m getting into what ongoing SEO support looks like for our clients, how we approach content after an SEO Fix, and the tool I’m liking right now for tracking visibility in AI search. I’m also sharing the resources I personally use to keep up with SEO changes....

I can totally understand why SEO can feel like it’s always changing if your entire strategy is focused on ranking for one big keyword. But that’s exactly why I don’t want you putting all of your SEO effort into one search! A strong SEO strategy uses a mix of higher competition keywords and lower competition keywords that can bring the right people to your website in different ways. In this episode...

I keep hearing business owners say they don't have time to keep up with SEO because it's "always changing." That idea frustrates me because, in my experience, sustainable SEO should work for the long-term! In this episode, I share real client examples that are still getting thousands of targeted Google clicks from SEO work we did years ago. I also explain why focusing on timeless...

I never expected people to start asking me for business advice... but those conversations got me thinking! It sounds like you might be curious about what actually happens behind the scenes at Sara Does SEO. It blows my mind too that this business has grown to a team of 11, serving over 130 SEO clients and 500 students each year. So, in this Ask Me Anything episode, I'm answering your listener...

One of my favorite things we created last year is coming back, and I couldn't be more excited! Join me for a few minutes as I share more about the fun and collaboration of SEO Summer Camp. If you've been wanting dedicated time to finally work on your SEO with support, community, and live coaching, this is it. Whether you're brand new to SEO or ready to make more progress, I'd love...

I get asked about blog post word count all the time. Everyone wants the magic number that guarantees a better chance of ranking on Google, but… it just doesn't work that way (sorry!) The length of a blog post depends on a couple of key things. In this episode, I walk through why a 300-word post might be enough for one keyword but nowhere near enough for another. I'll also share the simple...

Whenever I talk about blogging, there's always at least one wedding pro who asks: "Blogging?? Does anyone even read blog posts anymore?" And I get why you ask! Blog reading habits have absolutely changed in the last few years. But... does that make blogging useless? In this episode, I'm sharing the data from our wedding clients' blogs (we trust in the data around here!). It&#...

"I published a blog post... why isn't it showing up on Google at ALL?" — It's a question I keep getting, so I decided to dig deeper. And I didn't love what I discovered. In the last few months, I'm seeing this happen more and more. If you use AI to help write your blog posts, you can't miss this episode. What I cover: - Why blog posts can end up as "Crawled, curr...

In this episode, I'm joined by past SEO Fix client Amber McKinney of Sunset Oaks Venue. Amber has built a wedding venue that consistently books 95 to 100 weddings a year in a highly competitive market, and about half of those bookings come from her SEO! What I love about Amber is her commitment to tracking her numbers. She uses the data to make calm, proactive business decisions, and it has re...

If you offer your services in more than one location, should you create more than one Google Business Profile? It sounds like a smart way to get visibility in multiple markets, but there are some important limitations with how Google Business Profile actually works. In many cases, trying to maintain multiple listings creates more challenges than benefits. In this episode, I walk through a real cli...

A lot of wedding pros have run into Google Business Profile issues lately, especially when it comes to suspensions or not being able to make edits. I know it’s frustrating when Google doesn’t clearly tell you what went wrong! In this episode, I’m walking through the most common reason I see wedding industry Google Business Profiles get suspended. We’ll talk about the setting that often causes prob...

I get asked about this all the time: "Do I really need to show my address on Google Business Profile?" The answer is actually more nuanced than most people expect. For a lot of wedding businesses, hiding your address is the right setup, and you can absolutely still have a Google Business Profile without sharing your home address publicly. In this episode, I walk through the SEO tradeoffs...

Google Business Profile is one of the easiest SEO wins for wedding pros, and I'm honestly surprised by how many business owners either haven't set it up or haven't checked it in years. In this episode, I'm breaking down what Google Business Profile actually is, why it matters, and a few key settings I want you to pay attention to if you're setting up or refreshing your listing....

Backlinks just might be the most boring topic in SEO (sorry!)… but they matter SO much to your rankings. In this episode, I’m breaking down what backlinks actually are, why Google cares about them, and why they’re often the missing piece when SEO feels “stuck.” If you’ve ever looked at another business ranking above you and thought, “How are they outranking me with that website?” there’s a really...

Is your website on Showit? Are you considering it? There are a lot of strong opinions floating around about whether Showit is “good” or “bad” for SEO, so you know I had to weigh in 😉 In this episode, I’m walking you through my Showit SEO review. I'll explain where Showit really shines, where I think it makes SEO harder than it needs to be, and the mistakes I see holding back rankings again an...

I keep hearing more and more photographers ask: Can a Pixieset website actually rank well on Google? I get why people are confused. There’s a lot of outdated Pixieset SEO advice floating around, based on the years-ago Pixieset website builder. In this episode, I’m walking through what I’m seeing inside real wedding photographer websites on Pixieset today. I talk through where Pixieset really shine...

For years, there’s been this belief that you have to be on WordPress to rank well on Google. I’ve been working in SEO for over a decade now, and I’ve heard this same advice over and over. So how much truth is there to this? Do you have to be on WordPress for the best rankings in the wedding industry? Let's talk about it. If you’ve ever felt pressured to switch your website just for SEO, this e...

Before you spend money on an SEO audit, this is worth hearing. I get asked all the time if we offer SEO audits — and my answer is always no, for a really intentional reason. In this episode, I walk through what changed for me after years of offering audits, what I started noticing about client results (or lack of them), and why I ultimately shifted to a completely different approach. This shift wa...

Calling all competitive people... 😉 If you’ve ever checked your rankings and felt frustrated that someone in particular is showing up above you, this is a must-listen. In this episode, I'm walking through how to look at those higher-ranking pages a little more strategically. Because at a certain point, ranking higher isn't about doing more random SEO tasks — it’s about understanding what Google i...