Santa Cruz Software

Santa Cruz Software Labs

Business EN ↓ 3 episodes

The Santa Cruz Software Labs Podcast explores the future of ethical AI in marketing and creative technology through conversations with industry experts, innovators, and researchers. Each episode breaks down emerging trends, real-world challenges, and practical strategies to help brands adopt transparent, responsible, and human-centered AI tools.

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Santa Cruz Software

Episodes

Episode 3 - The AI Tipping Point in Imaging: Redefining Creative Workflows 17.02.2026 43:00

Is AI a "nice-to-have" or a "must-have" for the creative industry in 2026? In this episode, Luis Mendes sits down with Joe Atwood, Lead Creative Manager at Vistaprint, to discuss the evolution of image manipulation and why we’ve reached a definitive tipping point in creative production. The conversation moves beyond the AI hype to focus on the practical realities of high-volume...

Episode 2 - DAM Trends in 2026: How Should You Prepare? 19.01.2026 46:06

It's 2026, and Digital Asset Management is heading into a defining year. In this episode of the Santa Cruz Software Labs Podcast, an international panel breaks down what’s changing for DAM in 2026—from deeper integrations and evolving standards to AI-powered workflows and rising expectations around authenticity and provenance. AI is part of the story, but the real differentiator will be funda...

Episode 1 - AI vs Authenticity: The Coming Provence Mandate 04.12.2025 41:43

Is what you're seeing real? In an age where every marketing visual and advertisement is increasingly assisted or even entirely generated by AI, the line between reality and fabrication is blurrier than ever. This shift is challenging consumers, designers, and marketers alike. Join Santa Cruz Software Labs as we dive deep into The Authenticity Factor with two guests: Stephane Bee: Creative Pre...