Salty Little Business

Welcome to Part 4 of our six-part SEO series on  Salty Little Business , the go-to podcast for creative entrepreneurs, women in business, service providers, and digital product brands ready to grow with strategy that actually works. Work With Us + Education:   ⁠https://hightidestrategy.com/podcast⁠ Join The Marketing Lab:   ⁠https://www.skool.com/the-marketing-lab/about⁠ Today, we’re talking about...

Welcome to Part 3 of our six-part SEO series on  Salty Little Business , the podcast for creative entrepreneurs, photographers, digital product sellers, and small business owners ready to get seen, get clicks, and get paid — without selling out or burning out. Work With Us + Education:   ⁠https://hightidestrategy.com/podcast⁠ Join The Marketing Lab:   ⁠https://www.skool.com/the-marketing-lab/about...

Welcome to Part 2 of our six-part SEO series on  Salty Little Business , the podcast for creative entrepreneurs, photographers, digital product founders, and women in business ready to market smarter and get found faster. In this episode, Mandy Ford breaks down one of the most underestimated visibility tools in your business: your  Instagram bio . If your bio is full of buzzwords and “vibe” langua...

Welcome to Part 1 of our SEO series on  Salty Little Business , the podcast for creative entrepreneurs, photographers, digital product pros, and small business owners ready to build real traction with strategic marketing. In this episode, Mandy Ford breaks down one of the most important — and most overlooked — tools in your entire marketing system:  Google Analytics . If you're not tracking yo...

Search isn’t what it used to be — and neither is SEO. In this kickoff episode of a brand new six-part series, Mandy Ford breaks down how search engine optimization has changed and what creative entrepreneurs need to do right now to stay visible. If you’re still thinking SEO is just for bloggers or tech bros, it’s time to reframe. This episode of Salty Little Business sets the stage for the modern...

Why does marketing feel harder than ever? You're not imagining it — the rules have changed. In this episode of Salty Little Business , Mandy Ford breaks down the biggest marketing shifts of 2025 and what small business owners, creatives, and entrepreneurs need to do to keep up. If your posts are getting ignored, your ads aren’t converting, or your once-steady growth has stalled — this conversa...

Welcome to Salty Little Business — the podcast where bold opinions, sharp strategy, and real growth collide. Hosted by Mandy Ford, creative director, marketing strategist, and the force behind hundreds of high-converting brands and digital product launches, this show is your new go-to source for marketing that actually works. If you're tired of generic advice and surface-level tactics, you&#39...

Welcome to the  Salty Little Business Podcast  — a practical space for creative entrepreneurs, small business owners, and digital brands ready to stop coasting and start converting. Hosted by Mandy Ford — marketing strategist, and founder of High Tide Strategy.  I’ve spent the past decade helping small businesses build marketing systems that don’t just look good, but actually work. If you're r...