Jon Cline
Salesforce Trails and Trials
We share wisdom, insights, and lessons from the entire arc of a Salesforce career path. From evaluating a Salesforce career, looking for jobs, preparing for interviews, gaining experience to getting hired, promoted, and increasing your value through leaving a legacy and succession. This show will help individual Salesforce professionals as well as Salesforce partners like ISVs and Marketing/Consulting Partners.
Author
Jon Cline
Category
Podcast website
Latest episode
Nov 18, 2025
Where to listen?
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Episodes
#31 - From Patterns to Platforms: Talia's UX Journey in the Salesforce World 01.04.2025 54:38
Salesforce Trails and Trials features Talia's journey into the Salesforce ecosystem, emphasizing User Experience (UX). Starting from a creative background in art and design, she transitioned to Salesforce through experiences like her photo booth business and programs like Supermums and Talent Stacker. Talia highlights the crucial role of user-centered design for all Salesforce professionals. She s...
#30 - Tales from the Fails: The Birmingham City Council ERP Disaster 25.03.2025 34:47
Podcast explores Birmingham Council ERP failure due to non-technical issues: poor planning, communication, over-customization, weak leadership. Learn from failures to improve project success.
#29 - Agent Personas: Cultural Anthropology to the "Ai Team" with Kay Stoner 18.03.2025 1:00:41
In this episode of Salesforce Trails & Trials, host Jon Cline welcomes Kay Stoner, a seasoned tech professional, to discuss her unique journey and her innovative approach to artificial intelligence using personas. Kay shares her early aspirations as a writer and her background in cultural anthropology, explaining how her interest in understanding people and cultures unexpectedly paved the way for...
#28 - Storytelling, Discovery, & Demo Failures with Paul Pearce 11.03.2025 51:52
Discover the secrets to Salesforce success with Paul Pierce, a 20-year ecosystem veteran! Learn how to transform soft skills into hard cash by mastering storytelling, discovery, and the art of the demo. Paul shares insights on crafting compelling narratives, conducting effective discovery at every client interaction, and delivering impactful software demonstrations. ◦ Key Takeaways: ▪ Storytelling...
#27 - Agentforce acceptance, overcoming Imposter Syndrome, Architect Dreamin', and the power of a single word. 04.03.2025 39:34
This episode covers the Admin Skills Kit, differing definitions of "technical", and imposter syndrome. It provides advice for career growth, clear communication, and sharing knowledge while overcoming self-doubt.
#26 - From Window Washing to Salesforce Success: Jackson Hull's Trailblazer Story 25.02.2025 59:12
This episode explores Jackson Hull's unconventional path from washing windows to becoming a Salesforce Business Analyst (BA). It emphasizes the value of soft skills, mentorship, and strong relationships in the Salesforce ecosystem. Key aspects of Jackson's journey include: * Early influences: His childhood interests in music, video games, and writing helped him appreciate how smaller elements can...
#25 - The AI-Fueled Future of Work, Learning, Adaptation, and Prompt Engineering with Pranay Joshi 18.02.2025 1:05:30
This episode of Salesforce Trails and Trials features Pranay Joshi, who shares his journey into technology and Salesforce, emphasizing curiosity, continuous learning, and embracing change, especially with AI. He discusses his experience with Salesforce, from initial adoption to recognizing its broader potential beyond sales. Joshi highlights the importance of adapting to industry shifts and encour...
#24 - From Titanic games to tackling admin needs using AI with Bill Appleton 11.02.2025 46:41
This episode of Salesforce Trails and Trials features a conversation with Bill Appleton, CTO of MetaZoa. Appleton, a lifelong software developer, discusses his career, including creating early App Exchange apps. The discussion covers challenges for Salesforce admins, like managing complex orgs and technical debt. They also discuss using AI to address these issues, emphasizing tools for org transfo...
#23 - Guest Episode: AI-Proof Your Career in the Salesforce Ecosystem w/ the Salesforce Career Show 04.02.2025 44:53
This episode of Salesforce Trails and Trials features Jon Cline of People First Method, discussing how to turn soft skills into hard money. Key points include: non-technical skills are crucial for project success; leadership and communication protect against AI; a cohort-based approach helps change ingrained habits; and people often have self-limiting beliefs. The program emphasizes a "people firs...
#22 - Agent Support vs. Supplant, Technical Architects needed, Inspiring Interviews 28.01.2025 25:03
This episode delves into Salesforce's Agent Force, stressing the importance of measuring ROI by comparing current costs with potential savings. Agents are valuable for handling routine tasks, augmenting human capabilities in support, sales and development roles. The discussion also explores how AI is reshaping developer roles and career paths, highlighting the need to learn AI tools in development...
#21 – From Church Leadership to Salesforce Success: A Trailblazer’s Journey with Jeff Loven 21.01.2025 50:50
This podcast episode of "Salesforce Trails and Trials" features Jeff Loven, a Salesforce professional, discussing his career journey. Loven details his transition from a 17-year career in church leadership to a successful role in the Salesforce ecosystem. He emphasizes the importance of both technical skills acquired through programs like Talent Stacker and soft skills developed through the People...
#20 - SF Ben: How to avoid bad Salesforce partners 14.01.2025 47:50
Salesforce executives seeking qualified partners must prioritize those with strong communication, project management, and stakeholder engagement skills. Look for partners who emphasize continuous deployment, use artifacts like test plans for clarity, and engage front-line employees to align solutions with real-world needs. The best partners model collaboration, invest in intangible skills like lea...
#19 - Proxemics, Job Market updates, AgentForce 2.0 24.12.2024 51:43
This episode of Salesforce Trails and Trials explores crucial soft skills and emerging trends in the Salesforce ecosystem. The hosts, Jon and Erik, begin by discussing the impact of proximity in virtual communication, emphasizing the need to be mindful of personal space on video calls. They then delve into a project anecdote highlighting the importance of explicit communication and avoiding assump...
#18 - How to prepare for your Salesforce interview 23.10.2024 50:00
This episode of the "Sales Force Trails and Trials" podcast offers advice on acing a Salesforce job interview by leveraging soft skills. The hosts emphasize the importance of thorough preparation, including researching the company and its goals. They suggest demonstrating tenacity by showcasing problem-solving skills and a commitment to overcoming challenges. Finally, the hosts recommend highlight...
#17 - Evaluating a Salesforce Career in 2025 and Beyond 23.08.2024 29:49
This episode explores if a Salesforce career is right for you. The Salesforce market is growing but is becoming more competitive. The episode emphasizes the importance of soft skills, such as communication and leadership, in addition to technical expertise. To evaluate if this career path is a good fit, listeners are encouraged to consider their learning style, comfort with change, and preferred w...
#16 - Overcoming Imposter Syndrome and the Importance of Intangibles in the Salesforce Ecosystem 07.05.2024 42:00
This podcast episode, hosted by two Salesforce architects, focuses on the importance of intangible skills for success in the Salesforce ecosystem. They discuss the impact of AI on the industry and how Salesforce Ben is releasing an article addressing the high rate of project failures due to non-technical reasons. Citing the FoxMeyer Drugs case as an example of a project failure, they stress the im...
#15 - A philosophy major to TaskRabbit to Salesforce consultant with Zachary Pals 13.03.2023 49:53
Zachary Pals, a philosophy major, unexpectedly found a fulfilling career in the Salesforce ecosystem. After moving to Los Angeles and working various jobs, he connected with John Klein through a chance encounter while moving a couch. Jon introduced him to Salesforce and Trailhead. Zachary initially balanced Salesforce work with bartending, but eventually committed fully to Salesforce, joining Jon'...
#14 - Salesforce for Slack, Org Ownership, and Best Practices: Celebrating year one! 18.02.2023 56:06
This episode of Salesforce Trails and Trials celebrates the podcast's one-year anniversary. The hosts, Jon and Erik, discuss the exciting new features in Salesforce for Slack, enabling seamless integration and workflow automation. They emphasize the crucial role of clear org ownership, highlighting the pitfalls of expecting functional users to handle Salesforce administration and the risks of uncl...
#13 - Overcoming the Dev-First Mindset in Salesforce 22.03.2022 43:37
This podcast episode, titled "Overcoming the Dev-First Mindset in Salesforce: Why Configuration and Clicks Beat Code in Most Business Applications", features a discussion between two Salesforce architects about the drawbacks of approaching Salesforce implementations with a developer-first mindset. They argue that while custom coding offers flexibility, it often comes at the cost of maintainability...
#12 - Politics of Security, Gratitude, Enterprise Apex Best Practices, and Real-World Examples 18.01.2022 49:15
This podcast episode of Salesforce Trails and Trials opens with a cautionary tale about an untrained system administrator who accidentally deleted all the list views in a Salesforce org. The hosts emphasize the importance of limiting the number of system administrators and using delegated administration to reduce the risk of such incidents. The conversation then shifts to development best practice...
#10 - Liberated UAT, Row Locking, Over-riced Biryani, and the power of community. 09.11.2021 1:03:44
This podcast episode focuses on the importance of User Acceptance Testing (UAT) in Salesforce projects. The hosts emphasize that UAT offers freedom for both consultants and clients by promoting accountability, ensuring successful outcomes, and exceeding expectations. The conversation also explores technical aspects of Salesforce, such as the Metadata Dependency API, the retirement of Workflow and...
#9 - From Mailroom to Mountaintop: A Salesforce Journey with Tyler Cobbett 28.09.2021 51:13
This interview features Tyler Cobbett, president of Sales Team Performance Incorporated, as he shares his career journey with Salesforce architects John and Eric. Starting from humble beginnings in the mailroom and as an intern at IBM, Tyler discovered his passion for understanding business problems and finding software solutions. He transitioned from sales to consulting, recognizing the importanc...
#8 - Google Translate for trave, Flow validation, using downtime productively 18.08.2021 55:13
This podcast episode features a conversation between two Salesforce professionals who share their recent experiences and insights. One speaker describes using Google Translate's camera feature to navigate language barriers while traveling in Mexico. The other speaker highlights a valuable flow validation tool from UnofficialSF that helps anticipate errors. They discuss early career lessons about n...
#7 - Dynamic Forms, VS Code, and the Importance of Source Control. 10.07.2021 50:53
This podcast episode of Salesforce Trails and Trials features two Salesforce architects discussing their recent wins and woes. One architect learned about the benefits of using dynamic forms for record layouts, particularly for standard objects. The architect discovered a flow component on UnofficialSF that enables the use of dynamic forms on standard objects. The other architect recounts an exper...
#6 - Reveal hidden sandbox changes, Trailhead Go, DevOps Center, and Chrome’s Network Timeline 09.06.2021 43:54
This episode of Salesforce Trails and Trials offers valuable tips for Salesforce admins. The hosts, two Salesforce architects, discuss the benefits of DevPro Sandboxes for tracking changes and introduce the upcoming DevOps Center, emphasizing the importance of aligning admin and developer workflows. They offer a clever trick to uncover unacknowledged modifications in sandboxes before refreshes, le...
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