ASLAN Training and Development
SALES with ASLAN
Selling is serving. Let us serve you with tips, stories and experts on topics you care about. Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers. ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.
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ASLAN Training and Development
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Podcast website
Latest episode
Jun 1, 2026
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Episodes
Ep. 121 - The 2 Barriers to Being Persuasive 08.12.2021 47:30
After a brief hiatus, SALES with ASLAN is back! This week, Tom Stanfill and Marc Lamson sit down to discuss Tom's brand new book, UnReceptive . They discuss what drove Tom to write the book, why it's important, and the aspect of selling that sellers hate: unreceptive customers. Tune in to hear Tom's insights on how to overcome 2 important barriers to having real influence with a customer. Che...
Ep. 120 – Scott’s Words of Wisdom from 31 Years of Selling 10.09.2021 23:13
This week on #SALESwithASLAN, @ScottCassidy, in his final podcast as host, delivers a few key ideas on selling success. Follow Scott on Linkedin and make sure to join @TomStanfill beginning later this year when #SALESwithASLAN continues. #salespodcast #salestips
Ep. 119 – Artificial Intelligence and Conversational IQ for Sellers and Leaders 27.08.2021 31:55
This week on #sALESwithASLAN, @TomStanfill discusses how to leverage these tools to improve prospecting and conversations. He gives examples and statics of two different #salesprospecting approaches and answers why an Other-Centered Position (OCP) approach works. Why don’t reps lead with the customer’s whiteboard and how to build an arsenal of “whiteboard” intel to add to your discovery agenda and...
Ep. 118 – Exposing the Unstated Emotional Needs of Your Prospect 20.08.2021 22:01
This week on #sALESwithASLAN, @MarcLamson is back to revisit our concept of ServeMore3 in order to expose those deep unstated emotional needs that we all have as humans. When we commit to care more, we will learn more and then we can do more for our clients, prospects, family and friends. #salespodcast #salestips
Ep. 117 – Is That Deal Worth Winning? 13.08.2021 33:24
This week on #sALESwithASLAN, @TomStanfill is back again in the third of a three-part series on micro qualifying your opportunities. This week, we unpack whether the deal is actually worth winning. These 3 critical questions that you need to answer will tell you whether you should win the deal and is it worth it. #salespodcast #salestips
Ep. 116 – Can you win? 06.08.2021 33:40
This week on #sALESwithASLAN, @TomStanfill is back again in the second of a three-part series on micro qualifying your opportunities. This week, we unpack how you can be sure you can with the deal. These 3 critical questions that you need to answer will tell you whether you can win. #salespodcast #salestips
Ep. 115 – Is the Opportunity Real? 30.07.2021 42:26
This week on #sALESwithASLAN, @TomStanfill is back again to break down whether the opportunity is real and how to decide that. This 4-step process will guide #salesreps through the ability to navigate from the simplest to the most complex sales cycles. Bonus: this is the first of a 3-podcast series. Join next week to learn how to determine “can we win?” and then the week after we will discus...
Ep. 114 – Emotion Not Logic is Most Important in Buying Decisions 23.07.2021 28:12
This week on #sALESwithASLAN, @marclamson is back again to discuss how selling or influencing buyer decisions is all about convincing the emotional side of the brain. Most people believe you can persuade people with logic but we discuss how when you get the emotional side of the brain engaged, they will then justify with logic. #salespodcast #wordpictures #salestips
Ep. 113 – In Selling, Practice Makes Perfect 16.07.2021 23:28
This week on #sALESwithASLAN, @stephanieboyer, professor at Bryant University, stops by to discuss how selling has become a major on many campuses today. We discuss how women are taking on more leadership roles and the importance of practice (role plays) in our ability to master our craft as sales professionals. #salespodcast #salescoaching #salestips
Ep. 112 – 6 Examples of Why Sellers Who Serve are More Successful! 09.07.2021 32:43
This week on #sALESwithASLAN, the entire ASLAN leadership comes to the pod with examples from their careers where those who put the client first are not only more fulfilled but more successful. #salespodcast #salescoaching #salestips
Ep. 111 – Sales Leadership Lessons from Author and Global Sales Leader Charles Forsgard 01.07.2021 31:35
This week on #sALESwithASLAN, @charlesforsgard joins to discuss how most leaders focus on business and not the people when the opposite works better. Charles has developed a culture of coaching wherever he has lead teams since 1982. That includes several F500 companies. Hear Charles and Scott discuss leading through great questioning, proactive communication and selling, and some of the best advic...
Ep. 110 – What are you really selling? Hint: It’s not your solution! 25.06.2021 24:15
This week on #sALESwithASLAN, @tomStanfill joins once again to discuss how most sellers focus on business benefits or financial benefits of their solution (increase in profits or cost savings), but those aren’t the benefits that most likely motivate a customer to choose your solution. It’s how you make them feel – the emotional benefit that inspires a decision to take action. #B2Bsalesreps #prospe...
Ep. 109 – The 3 P’s That Drive Influence and Receptivity 17.06.2021 33:03
This week on #sALESwithASLAN, @tomStanfill joins once again to uncover three memorable Ps to help anyone improve their ability to influence another person. It all starts with the “fertile soil” of the other person prior to you being able to plant the “seed” of your message. As usual, Tom makes it simple and memorable so you can build the habit asap. #B2Bsalesreps #prospecting #consultativesa...
Ep. 108 – Selling Lessons from 1969 NY Mets World Series Champion Art Shamsky 11.06.2021 37:49
This week on #sALESwithASLAN, @artshamsky joins the pod to discuss the similarities (and high failure rates) of baseball and selling. Art talks about the highs and lows of these careers. The personal relationships that thrive out of the pressure. We talk about Art’s latest book After the Miracle which talks about the sustained brotherhood that outlasts the bright lights of our prime. Join us for t...
Ep. 107 – Lessons from a Certified Forensic Interrogation Specialist 04.06.2021 32:25
This week on #sALESwithASLAN, @MichaelReddington, CEO of Inquasive and a specialist in interrogation, joins the pod to discuss how even the most stressful situations can be controlled with the right mindset, demeanor, and technique. His non-confrontational approach brings insight into Vision and Influence and the cognitive aspects of human communication. You will not want to miss his description o...
Ep. 106 – The Four Stages of Building a New Capability 28.05.2021 34:45
This week on #sALESwithASLAN, @tomstanfill joins the pod to discuss building a new habit. He takes us through the rep conscious incompetence to exposing the gap in capability to practice in a safe environment to finishing one capability at a time and finally the habit is formed. For #salesmanagers, you will learn how to coach your reps through this process. For #salesreps, you will learn what to e...
Ep. 105 – Trouble Getting Your Prospect to Engage? Get at the Problem. 21.05.2021 31:23
This week on #sALESwithASLAN, @tomstanfill joins the pod to discuss the power of GAP (Get At the Problem) questions. There are 3 main challenges (3 E’s) that sellers face today. We struggle to E ngage our virtual audience, demonstrate our E xpertise, and have the customer E mbrace our solution. Learn the 4 steps to solving these challenges. #B2Bsalesreps #prospecting #consultativesales...
Ep. 104 – Every Employee, Every Person is a Salesperson 14.05.2021 39:15
This week on #sALESwithASLAN, @SeanRobertson joins the pod to discuss the tremendous opportunity that companies must recognize that everyone in the company is a #salesrep. Listen to the fun stories about books and movies that paint sales as a negative profession and yet it might be one of the most noble. We are never more fulfilled than when we are serving others. It is all about the mindset...
Ep. 103 – As a Sales Rep, You Should Crave Coaching 07.05.2021 25:56
This week on #sALESwithASLAN, @MarcLamson joins the pod to discuss #salescoaching from the #salesrep point of view. Learn what you as the sales rep should do before, during and after a coaching session with your partner in success, your sales manager. #salesreps #B2Bsalesreps #prospecting #consultativesalesreps.
Ep. 102 – Defending the Value of Your Solution 30.04.2021 27:53
This week on #sALESwithASLAN, @TomStanfill and I discuss how to hold the line on the value of your solution. In studying thousands of sellers, here is what we consistently see the top performers do to defend the price of their solution: They uncovered the value gap, they validate, they tell the truth. Learn more through our stories and tips. #salesreps #B2Bsalesreps #prospecting #consultativ...
Ep. 101 – Your Position, Not Your Product Gets the Meeting (and wins the deal) 23.04.2021 30:51
When you think about getting a meeting or winning a deal, why do you think you will succeed at either? Most likely you will win or lose based, not on your solution, but on a decision you make, or don’t make about how you will position your solution. You place a bet. You take a stand. Which means you will limit it to usually one thing that only you can do for your customer, your proprietary b...
Ep. 100 – 100% Club: What Makes Consistent Sales Achievement Possible? 16.04.2021 44:23
This week on #sALESwithASLAN, we welcome back our founders to reminisce the first 100 episodes of the podcast. To celebrate #100 we asked some friends from the sales profession to share why they consistently hit 100% of their quota. We learn from 7 individual career professionals on what makes them successful as they pass along pearls of wisdom to the rest of us. Download and subscribe so you can...
Ep. 99 – Question Intelligence – Best Practices in Sales Questioning 08.04.2021 28:12
This week on #sALESwithASLAN, we welcome author and professor Dr. Brian Glibkowski, an expert on question intelligence. His new book called “Answer Intelligence: Raise your AQ”, addresses the academic and psychological side of questions and answers that is sure to bring insight to all those who sell for a living. You will learn from years of research and even get 20% off the book should you be int...
Ep. 98 – 4 Sales Lessons from the Final Four 02.04.2021 22:35
This week on #sALESwithASLAN, we welcome back ASLAN President Marc Lamson to have some fun with the lessons we as #salesreps and #salesmanagers can learn from watching the NCAA Final Four. The commonalities include sticking to the fundamentals, play your game, act like you have been there and remember, its not the best player that wins, it’s the best team. #salesreps #B2Bsalesreps #prospecting #co...
Ep. 97 - Prospect the Account, not the Person! 26.03.2021 30:16
This week on #sALESwithASLAN, we welcome back ASLAN President, Marc Lamson to discuss the three reasons you should not just give up on a lead if you don’t get through to the person that approached your company. Then we discuss a great solution for how to truly prospect that account. This will help #salesreps #B2Bsalesreps #prospecting reps or even #consultativesalesreps.
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