Leadium

Sales Transformation

Business EN ↓ 752 episodes

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizi...

Author

Leadium

Category

Business

Latest episode

Aug 1, 2024

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Episodes

#652 S2 Episode 521 - DROP THE MAIL: Stop Checking In on Unresponded Emails 07.05.2023

WHAT’S AN EMAIL FOR? DO YOU REALLY HAVE TO KEEP CHECKING IN? Sellers have the tendency to dwell on an email that never got a response and obsess over it by checking in repeatedly. Mark explains why this is completely wrong, that what it only does is remind the prospect of your bad email and instead, you should be working on a new one. Mark also reminds everyone to always think about the objective...

#651 S2 Episode 520 - OUT FOR THE HUNT PART 3: Leveraging Social for Selling Takes Time 06.05.2023

RESULTS DON’T COME OUT SO EASILY A lot of sellers start shifting to social and expect to get results overnight. Well, Social selling is not that easy. Collin explains in this episode that leveraging social as your channel to build relationships will not pay off right away, it’s a long-term journey that requires patience and consistency. Tune in to learn more in this latest episode of Sales Transfo...

#650 S2 Episode 519 - EQUAL TREATMENT: The Proper Treatment for Prospects and New Value Messaging 05.05.2023

HOW DO YOU TREAT YOUR PROSPECTS? Prospects come and go, but why they go is quite trivial to some sellers. As Mark continues to talk to Collin about the changes in today’s market, he emphasizes the importance of treating your prospects the same way you treat your customers. Mark also talks about delivering new value with each message you send to the prospect, and you can learn more in this latest e...

#649 S2 Episode 518 - OUT FOR THE HUNT PART 2: Engagement Through Knowledge-based Content 04.05.2023

YOU MUST KNOW SOMETHING AT THIS POINT, RIGHT? Collin gets down with social selling tactics once again with Mark and today we focus on engagement. Collin defines what being engaged means and how it ties up with content. He also discusses the use of your acquired knowledge as the foundation of your content, and you can learn more in this latest episode of Sales Transformation. Get Fresh Sales Plays...

#648 S2 Episode 517 - HARSH MARKET: Shiny Objects, False Flags, and a Brutal Market 03.05.2023

DON’T RAISE THE WRONG FLAGS As Mark continues his conversation with Collin about the changes in today’s market, he highlights the problem of rushing demos as a trigger in creating shiny objects and false flags. Tune in and learn why Mark describes the market today as “brutal” and how you can thrive in it in this latest episode of Sales Transformation. Get Fresh Sales Plays From The Trenches In You...

#647 S2 Episode 516 - OUT FOR THE HUNT PART 1: Connections and Content 02.05.2023

IT’S ALL ABOUT WHO CONNECTS WITH YOU, AND HOW YOU GIVE VALUE Connections and Content, these two are the key ingredients in providing value and building strong relationships in social selling, or in any kind of selling for that matter. Join Collin and Mark as they give you quick but heavy sales tactics that help you go on a hunt in this latest episode of Sales Transformation. Get Fresh Sales Plays...

#646 S2 Episode 515 - LOSE CONTROL: Giving the Buyer Freedom in the Conversation 01.05.2023

HANDS OFF THE WHEEL! People hate being controlled, especially when trying to make a buying decision. Kyle is back and in this last part of his conversation with Collin, he emphasizes the importance of avoiding taking too much control of the conversation. Stay tuned as Kyle delivers his final thoughts in this latest episode of Sales Transformation. Get Fresh Sales Plays From The Trenches In Your In...

#645 S2 Episode 514 - RACE AGAINST TIME: Your True Adversary in Sales is the Clock 30.04.2023

EVERYBODY HAS A WORTHY ADVERSARY, AND TIME IS ONE OF THEM Many sellers had this wrong impression that other sellers that they always faced against are their competitors. Mark has a different idea. He explains why your true competitor is time, relating it to the time within your sales process and rushing in demos in particular. Learn more in detail in this latest episode of Sales Transformation. Ge...

#644 S2 Episode 513 - INTERNAL QUERY: Evaluating Yourself for Growth and Improvement 29.04.2023

MIRROR, MIRROR ON THE WALL, WHO GREW THE MOST OF THEM ALL? Will’s conversation with Collin is about to close, so it’s high time for him to give his final thoughts. He talks about the importance of thinking about growth and what it takes to achieve it. Will gives emphasis on asking yourself in the mirror if you have done whatever it takes to succeed in sales and in growth as a team, so tune in to t...

#643 S2 Episode 512 - DUAL CONTROLS: Balancing the Control of the Conversation Between Buyer and Seller 28.04.2023

GIVE THEM CONTROL AND DEALS WILL ROLL Sellers are so used to taking control of the conversation. Aiming to get the deal done as quickly as possible leads them to eat up the entire conversation without giving the buyer a chance to talk. Guess what? That doesn’t anymore. Kyle is back to discuss the importance of giving the buyer control in some aspects of the conversation to give them the freedom to...

#642 S2 Episode 511 - SUPPORT THAT LASTS: Keeping Sales Enablement in the Organization 27.04.2023

SELLERS NEED A SUPPORT THAT LASTS No matter how good your sellers are, as a leader or an organization, you will need to support them at any given point in time, and that’s why Ben emphasizes the importance of keeping sales enablement present. Ben shares his final thoughts so make sure you stay until the end of this latest episode of Sales Transformation. Get Fresh Sales Plays From The Trenches In...

#641 S2 Episode 510 - BEING FRANK TAKES THE BANK: Straight Forward Ranking Approach 26.04.2023

BEING BLUNT AND FRANK IS NOT SO BAD If you are a seller who doesn’t want to waste your time and just wants to get down to business, then this is the episode for you. Mark is back with Collin and he talks more about his blunt and frank approach with the buyer. He emphasizes that bluntness and frankness are key ingredients to his ranking order approach. Learn more about this technique in this latest...

#640 S2 Episode 509 - WAR ROOM: Teams and Counter Measures to Crisis Events 25.04.2023

COUNTER DOOM WITH A WAR ROOM Will is back and today is all about teams and countermeasures. He shares with Collin the structure of his team amidst the pandemic and the strategies they used to create a close-to-office virtual set-up, where he highlights their “Zoom War Room” where anybody can jump in and raise their concerns, and effectively made the operations smoother. Learn more in this latest e...

#639 S2 Episode 508 - UNDIVIDED ATTENTION: Capturing and Maintaining the Buyer’s Attention in the Demo 24.04.2023

“INSANITY IS DOING THE SAME THING OVER AND OVER AGAIN AND EXPECTING DIFFERENT RESULTS” - Albert Einstein If you keep doing the same thing that other sellers do on their demos, you will never capture and keep your buyer’s attention. Kyle is back with Collin and today, he talks about how buyers react to how he starts his demos differently and how he takes advantage of the attention and keeps the buy...

#638 S2 Episode 507 - LOTS FOR LESS: Making More in Sales with Less the Cost 23.04.2023

SOMETIMES WE ARE CAUSING THE COST TO GO UP WITHOUT KNOWING Ben is back to continue discussing with Collin about the cost of sales. He breaks down what you can do to make more sales with less cost. There are times when we are causing the costs to go up without knowing and Ben explains that one of the biggest causes of this is making assumptions and sharing a story about it. So tune in and find out...

#637 S2 Episode 506 - TIME AFTER TIME: Keeping Up with the Sales Environment 22.04.2023

WHAT DO YOU DO WHEN THINGS ARE NOT THE WAY THEY USED TO BE? Times have passed, rules have changed, and sellers are not exempted. The sales environment, particularly with the customer has changed over time, and sellers need to know what to do to cope with it. Mark Hunter is back in the show to talk about how sellers can cope with the ever-changing sales environment today. Learn more with Mark in th...

#636 S2 Episode 505 - THE WILL TO LEAD: What It Really Takes To Be a Leader 21.04.2023

A LEADER DOESN’T HAVE TO BE THE BEST What does it take to be a leader? A great leader. Do you have to be the top performer? Or the best contributor? Will is back with Collin as they talk further about leadership in the trenches. Will explains that great leaders don’t have to be your top performers or your best individual contributor, what matters the most is being intentional in improving and havi...

#635 S2 Episode 504 - EYE OF THE TRACKER: Metrics to Keep an Eye on When Segmenting Personality Types 20.04.2023

ARE YOU ON THE RIGHT TRACK? In the last part of Collin’s conversation with Shawn, they discussed the importance of tracking and monitoring the sales performance of each of the DISC personality types. Today, Collin further breaks down how the tracking is properly done and which metrics you should keep an eye on. Find out more in this latest episode of Sales Transformation. Get Fresh Sales Plays Fro...

#634 S2 Episode 503 - DISCOVERING YOU & ME: Making the Buyer Comfortable In A Discovery Call 19.04.2023

WHAT MAKES YOU WORTH DISCOVERING? One of the most hated parts of the selling process by most buyers is the discovery call. Most buyers feel that they are only on the discovery call to be questioned and interviewed by people who know very little about them and their industry. Kyle is back and he will be discussing what makes a discovery call worth the buyer’s time and how you can improve it by lett...

#633 S2 Episode 502 - WITH OR WITHOUT: Detecting Personality Types Even Without a Platform to Use 18.04.2023

IT’S HARD BUT DOABLE Collin is back with Shawn and today they discuss more the ins and outs of personality insights in selling. Collin breaks down what each of the 4 DISC profiles would normally ask a seller, and further explains that it may be challenging but finding a buyer’s personality type is doable, with or without a platform. Find out more in this latest episode of Sales Transformation. Get...

#632 S2 Episode 501 - NEVER DEAD: The Re-emergence of the Phone and Focus on Sales Cost 17.04.2023

THE PHONE NEVER GETS OLD We can come across a lot of sellers who believe that the phone is dead and nobody wants to do cold calls anymore. Ben is back and he explains to Collin that the phone may have been overshadowed by the dawn of social selling and LinkedIn but nowadays it is coming back in fashion. Stay tuned as Ben also discusses the emerging focus on the cost of sales in this latest episode...

#631 S2 Episode 500 - DOWN AND DIRTY: Getting Down in the Trenches with Your Team 16.04.2023

LEAD FROM THE BOTTOM-UP Leadership is sometimes mistaken as a very prestigious role. People in this position tend to isolate themselves away from their teams but for Will Diaz, this is not the way. Will is the VP of Business Development at Arrive Logistics. He will be sharing his experience in the transportation industry and the importance of being in the trenches with your team. Find out more abo...

#630 S2 Episode 499 - YOURSELF IN THE MIX: Finding Out Your Own Personality and Matching It to the Buyer 15.04.2023

MIX ME AND MATCH We’ve talked about personality insights for both collective buyers and specific buyers, what we haven’t talked about yet is the seller. How does a seller find out his own personality type? How does he match this to his buyers? Collin explains the 2 ways of getting personality insights for yourself and how you will fit in with each of the 4 profiles in DISC. Find out more in this l...

#629 S2 Episode 498 - unWHINEd: Creating the Right Mindset for Cold Calling 14.04.2023

QUIT WHINING AND KEEP CALLING We keep hearing sellers complaining about cold calling that it doesn’t work, it’s too difficult, and they can’t handle the rejection. Well, Nancy is back for one last round with Collin to explain why we should stop thinking that way, and start having the mindset that it works, and by consistently doing the right activities, you will achieve success. Stay tuned as Nanc...

#628 S2 Episode 497 - TARGET ACQUIRED: Specific and Segmented Targeting With Personality Insights 13.04.2023

IF YOU CAN GO BROAD AND COLLECTIVE, YOU CAN ALSO GO SPECIFIC AND TARGETED Collin and Shawn continue to go deeper with their discussion on Humantic’s features. As Collin explained in the earlier conversation that a seller can use collective insights on a group of buyers, now he breaks down how you can use it to have specific and segmented target buyers. Learn the specifics in this latest episode of...

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