Sales Training. Close It Now!

In this episode of the "Close It Now" podcast, host Sam Wakefield shares an incredibly simple and effective method to uncover and handle real objections at the end of a sale. Sam delves into practical techniques that help identify hidden objections and transform potential hurdles into opportunities to close deals. This episode is packed with actionable advice and strategies designed to enhance you...

In this episode of the "Close It Now" podcast, host Sam Wakefield sits down with Shelby Breger from Conduit Tech to dive deep into the importance of Manual J load calculations in the HVAC industry. They discuss why these calculations are crucial, how and when to use them, and provide a high-level overview of Conduit Tech's innovative software that is disrupting the HVAC industry. This episode is p...

In this insightful episode of the "Close It Now" podcast, host Sam Wakefield delves into the art of navigating conversations with homeowners who are hesitant to become club members, even when it's more cost-effective than repairs. We dive deep into the psychology behind why someone might resist making a purchase and uncover the underlying reasons for their hesitance. Sam shares proven strategies t...

In this episode of the "Close It Now" podcast, host Sam Wakefield delves into the fascinating psychology behind multiple exposures and their impact on consumer decisions. Learn a powerful ninja trick that can instantly improve your appointment setting and discover the most underutilized tool for building instant rapport with homeowners. This episode is packed with actionable insights and strategie...

In this heartfelt episode of the "Close It Now" podcast, host Sam Wakefield sits down with Jerome Myers, founder of Exodus and host of the Dreamcatcher podcast. Together, they explore the emotional and mental challenges faced by Apex performers. Jerome shares his profound insights on the downfalls and struggles these high achievers encounter, along with the 8 exits of a founder and how to Exit to...

In this episode of the "Close It Now" podcast, host Sam Wakefield delves into the human psychology surrounding belief systems and how salespeople unknowingly disqualify homeowners from the ability to buy. Often, our own beliefs and assumptions create barriers that prevent potential customers from making a purchase, and we may not even realize it. Sam explores the subtle ways these belief systems m...

This podcast episode elucidates the transformative potential of employing innovative tools, specifically a digital microscope, within the heating, ventilation, and air conditioning (HVAC) industry. We engage in a rigorous examination of how this device facilitates a deeper understanding of indoor air quality, thereby empowering technicians to diagnose and address issues with greater precision. Our...

In this episode of the "Close It Now" podcast, host Sam Wakefield dives deep into the struggles faced during the early years of a sales career. Emphasizing the powerful mindset of "I win or I learn," Sam discusses the importance of not comparing yourself to others and avoiding frustration on the journey to mastering sales. This episode is packed with valuable insights and motivational advice to he...

In this episode of "Close It Now," host Sam Wakefield is joined by TJ Moon, a renowned business and sales coach specializing in exteriors, roofing, windows, and doors. Together, they engage in a dynamic role play session focused on handling and overcoming common closing objections in exterior sales. TJ shares his expert insights and practical strategies that can help you enhance your sales techniq...

In this episode of the "Close It Now" podcast, host Sam Wakefield dives into strategies for increasing the average ticket for basement work. If most of your projects are in basements, you know there are certain limitations on the scope of work. However, your imagination and a variety of accessories or improvements can significantly enhance homeowner comfort and efficiency. Tune in to learn how to...

Unlocking Sales Mastery: Insider Tips and Role Play with Brian Burton from the Waste No Day Podcast In this exciting episode of "Close It Now," host Sam Wakefield sits down with Brian Burton from the Waste No Day Podcast for an in-depth discussion on what makes a top salesperson. Brian shares invaluable insights and practical tips that can help you elevate your sales game to the next level. Additi...

In this episode of "Close It Now," host Sam Wakefield sits down with Brigham Dickinson, the founder and president of Power Selling Pros, to discuss the three groundbreaking technologies that are set to revolutionize call center operations. Brigham shares his expert insights on how these technologies can enhance customer interactions, streamline processes, and significantly boost sales performance....

In this episode of the Close It Now podcast, we chat with Al Levi, the mastermind behind the 7-Power Contractor system. Although Al is usually known for his expertise in streamlining business operations, today he opens up about his real passion: sales. Al shares how strong systems can make your sales game smoother and more effective. He offers practical advice and real-world examples to help you c...

In this episode of the Close It Now podcast, "Kitchen Table vs. Truck: Where Should You Craft Your Winning Proposal?", we delve into the benefits of preparing your proposal at the kitchen table with the homeowner. Crafting the proposal in this setting allows you to foster a transparent relationship, explain the details clearly, and collaborate closely to create a personalized solution that resonat...

In this episode, we sit down with Brianna Mcadory, the Area Manager for a $50 million-a-year HVAC company and a trailblazer in the trades industry. At just 26, she's breaking stereotypes, not just by being young but also as a woman in a predominantly male field. Brianna shares her journey, from the challenges she faced to the mindset that helped her overcome them. We dive into what it means to be...

Episode Title: Mastering the Cattle Call: Taking Control of HVAC Estimates with Confidence Description: In this episode of Close It Now, we tackle the common challenge of the 'cattle call' scenario in HVAC sales. When homeowners schedule multiple companies to provide estimates for a new HVAC system simultaneously, it can feel overwhelming. However, instead of avoiding or being intimidated by these...

Join us on this episode of Close It Now as we sit down with Jason James, a highly accomplished Comfort Advisor, to explore the fascinating world of Indoor Air Quality (IAQ) sales. Jason shares his invaluable insights into his successful sales process and introduces us to the unique tools he employs to showcase IAQ issues to homeowners. From understanding the importance of IAQ to mastering effectiv...

Welcome to a monumental celebration on the Close It Now podcast - we're not just marking our 150th episode; we're also reveling in our astounding achievement of breaking into the top 2% of podcasts worldwide! This episode is nothing short of a milestone, and to add to the festivities, we're joined by none other than Jimmie Jayes, the business coach legend whose strategies have skyrocketed sales or...

Welcome to a special edition of the Close It Now podcast, where we're not just celebrating our incredible journey into the top 2% of podcasts worldwide, but also diving deep into the strategies that will revolutionize your HVAC sales approach. In this episode, Sam Wakefield takes you on a unique road trip, reminiscent of the early days of drive time university, filled with insights, reflections, a...

In this empowering episode of Close It Now, Sam Wakefield sits down with Ryan Cook, a seasoned financial advisor hailing from the heart of Salt Lake City, UT. Together, they delve deep into the world of financial intelligence and the art of making smart money choices specifically tailored for the HVAC industry. Whether you're a seasoned business owner or just starting out, this conversation is pac...

In this compelling episode of Close It Now, we're thrilled to host Dave and Stephanie Postell, the powerhouse couple from Anchor Heating and Air. Join us as we delve into their remarkable journey within the HVAC industry, exploring the key strategies, challenges, and victories that have propelled their company to the forefront of service excellence and reliability. Discover from the Postells what...

In this captivating episode of Close It Now, Sam Wakefield engages with Brandon Barnum, the innovative founder of HOA.com and the author of "Raving Referrals." Brandon, renowned for his exceptional approach to generating referrals, unveils the secrets behind creating a referral system that continuously propels your HVAC business forward. Listeners will explore the nuances of referral generation, d...

In this illuminating episode of the "Close It Now" podcast, we sit down with the phenomenal Mary Brewington, an HVAC sales professional who has not just navigated but excelled in the HVAC industry with a staggering 90% close rate throughout 2023. As we celebrate Women's Small Business Month, Mary shares her journey, shedding light on the struggles and triumphs of women in the traditionally male-do...

In this episode of the Close It Now podcast, we welcome Mitch Smedley, a renowned figure in the trades industry and the visionary behind The Void podcast, Trade Wins, and Smedley Plumbing. Host Sam Wakefield and Mitch embark on an in-depth discussion that merges practical wisdom with strategic insights from Mitch's extensive experience in the plumbing and trades sector. This episode is a rich reso...

In this groundbreaking episode of the Close It Now podcast, Sam Wakefield sits down with the visionary Rich Walker, CEO and founder of Quik Forms, and a serial entrepreneur who embarked on his business journey at the tender age of 12. Rich, also an acclaimed author and a feature in both Slate and Inc. Magazines, shares his profound insights on the transformative power of belief systems in the real...